Aet 560 northwest community college communication plan

NORTHWEST COMMUNITY

COLLEGE COMMUNICATIO

N PLANLillian White

AET/560

Charity Jennings

I- PURPOSE The intentions of this Communication

Plan is summarized in the following strategic goal.

https://ecampus.phoenix.edu/secure/aapd/cist/vop/Education/NVCC/index.asp

GOALSThis institution will increase student

enrollment and provide quality academic education to adults and continue all

endeavors to meet the needs of a growing community and to enhance the

awareness and development of the employees.

GOALS This strategic goal will be the guide to

ensure that the plan and strategies are accomplished.

Let it be duly noted that this communication plan is a document that can if needed be altered if situations require it to be, as goals, objectives, and strategies are achieved.

(Indiana University of Pennsylvania, 2009)

II. TARGET AUDIENCE

The target audience of this plan was determined by administration in order to

effectively enhance awareness and development by associates of this

community college

II. TARGET AUDIENCE

When prioritized the target audience appears as follows;

1. Employees – administration, staff, faculty2. Students – all students enrolled

(campus/online)3. Alumni

III. STRATEGIES & TACTICS The chosen strategies and tactics are

verified to meet the overall strategic goal in this plan.

The strategies and tactics provide the foundations essential in implementing this communication plan within the Northwest Valley Community College

STRATEGY 1Implement a system of communication

that will be the universal means of internal

communication throughout this community

college.

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TACTICSConvey official communication such as

new updates, revised guidelines, policies, procedures

a) Memosb) Emailsc) Instant messagingd) Phone callse) Face to face

LEVEL1(CRISIS/PUBLIC SAFETY)

These types of communications are extremely important.

They affect a large portion of the Northwest Valley Community College employees.

Immediate notification may/may not be required.

In most cases policy communications will come from senior administration.


LEVEL 2(EVENTS)

These types of communications are non academic.

The purpose is academic events and functions.Some may need immediate responses (RSVP).

http://www1.cuny.edu/mu/forum/2013/09/03/baruch-college-hosts-get-out-the-vote-rally/

LEVEL 3(NEWS)

Various items fall under this type of communication such as a school function, Presidential events, new recruitment campaign, etc.

A Communication Matrix will be provided in order to uphold (support) the dissemination of the aforementioned communications to the identified target audience


STRATEGY 2 To establish mediums of communication

so as to provide appropriate sources of communication so that internal members of Northwest Valley Community College are abreast of policies, events, developments within the college.

Accomplishing this goal will afford the employees with ample opportunities to become engaged with the ongoing processes within this institution.

TACTICSDevelop a list of common mediums to

disseminate internal messages.The communication will be labeled

“required” / “optional” as needed.

**Required Mediums Northwest Valley Community College Daily Northwest Valley Community College

Calendar Northwest Valley Community College

Website Northwest Valley Community College Email

Lists

STRATEGY 3 Heighten communication at and

between all levels of Northwest Valley Community College by informing,

updating, and educating employees about the plan.

This is essential in achieving goal, by ensuring all employees of NVCC understand that they are also a means of communication on a daily basis.

TACTICS Presentations to key leadership outlining

the strategic communication plan

Deliver presentations to various departments.

Develop communication plan which informs NVCC leadership of the mediums established and utilized to enhance awareness, understanding of policies, issues, events, developments by NVCC employees.

RECOMMENDATION Student affairs shall implement an e-

letter on a weekly basis. It will be one geared more toward the

student population. The e-letter will portray student life at

NVCC and serve as a tool for student recruitment to potential students, parents, and the community.

STRATEGY 4

Use quantitative / qualitative research methods to measure accuracy and effectiveness of the organizational change process plan.

The outcome goals will be used to determine efficiency

TACTICS Develop survey devices to measure attitudes

and opinions of employees pertaining to NVCC enrollment/recruiting process.

Develop survey devices to measure attitudes and opinions of employees, administrators, alumni regarding NVCC internal communication and their preferences, needs, and findings after a 1 year period.

Use the following goals as the basis for measuring effectiveness of internal communication

(Cawsey, Deszca, Ingols, 2012)

OUTCOME GOALS1. Enhance the relations between

employees and students (potential students) by better notification of policies, issues, events, development so that all have opportunities to be totally engaged in NVCC atmosphere.

2. Dissolve any feelings of isolation/separation between NVCC administration, staff, faculty by creating open communication principles.

OUTCOME GOALS3. Promote pride and high esteem

amongst employees by acknowledging accomplishments on a regular basis (Cawsey, Deszca, Ingols, 2012).

4. Increase awareness of policies, issues, development, events, with a modern form of technology internally.

5. Enhance the understanding of the community of the important role they play in the strategic process of enrollment/recruitment, events, and developments.

Northwest Valley Community CollegeStrategic Communication Plan

Supporting Documents

I. Guiding PrinciplesII. Challenges to be AddressedIII. Communication Matrix


I. GUIDING PRINCIPLES This plan of communication is based on

the principles that assures the likelihood of success, taking into account the nature of the environment in which NVCC functions and operates.

We believe that proactive communication is much more effective than reactive. We believe that open communication is much more effective than close communication and centralized distribution methods are best for open communications.

I. GUIDING PRINCIPLES This plan will employ various mediums

of communication that will allow the various departments and units within Northwest

Valley Community College to contribute to the

flow of communication and vital issues of

student enrollment/recruitment.

I. GUIDING PRINCIPLES The pro-active approach provides the

community within NVCC a chance to implement communication channels an tools that NVCC can rely on for the distribution of information relating to policies, issues, development, and events are communicated in due time using the identified means of communication. We want the employees to be engaged and fully aware of the formal structures identified to communicate.


I. GUIDING PRINCIPLES A key factor of a successful

communication is information being shared throughout NVCC.

An open network of communication will allow information to be spread top-down, bottom-up, and laterally.

It is essential that each employee understand their role and how their role affect others.

Guarantee that information is communicated, this plan provides centralized mode that gathers and disseminates information.

I. GUIDING PRINCIPLES It is also important to add that this plan

adopts technology as the primary source for information delivery. This is important for 2 reasons;1) The various media allows for systematic

delivery characterized with an open decentralized, proactive, model

2) This plan of communication allows NVCC the advantage of formulating resources during the times of economic uncertainty


II. CHALLENGES TO BE ADDRESSED The following ae the identified

challenges that may/can occur when implementing this communication plan. This plan positively amplifies communication to the end of the meeting the identified goal defines in section one.

This plan outlines a more effective way to interact with members of NVCC.

II. CHALLENGES TO BE ADDRESSED(1)

In essence, this plan represents a change in culture.

True the changes may be challenging, however, challenges can be overcome via leadership’s continuous support for

inventiveness which implements positive changes.

II.CHALLENGES TO BE ADDRESSED(2)

Several identified modes of communication do not yet exist (student

letter). They require further development and planning (approx. 2-4 weeks). In order to effectively meet the

goal within this plan, we proposed different forms of communication with

notions that successful communications can be accomplished not by utilizing the

current tools to send/receive information, but by implementing other tools and strategies that can accomplish

the goal.


Limited Resources – the purpose of enrollment and recruitment is to build revenue. Those responsible for financial aid and the resource department need to rethink priorities to make sure that required resources for this plan are available so that we can collectively meet and achieve the goals, strategies, and tactics.


A directive identified by the change process is reliance upon new technology. This means that the web should be first place for all departments, divisions, levels of staff.

Total support of the communication plan is a signal to all employees that the web will be the primary form of communication throughout the college. This mode of communication is not just internally, but our attempt to reach the world outside our walls of higher learning. Therefore, it is imperative that each department, division, level designate persons who will be responsible with posting events and news that generate from their particular section.

The foundations to achieve such goals are in place.

This plan is that foundation.

However, this plan of communication cannot be much success without

employees ready to take the responsibility and lead the way

III. OPTIONAL COMMUNICATION MEDIUMS This list is not exclusive. This list represents

the most common mediums beyond the required mediums of communication

Northwest Valley Community College Magazine Northwest Valley Community College Parent

Association Letters Department, divisions, levels flyers and newsletters

(print/electronic) Banners, posters Electronic messaging Town meetings Facebook YouTube Twitter Other social media

REFERENCES Cawsey, T., Deszca, G., Ingols, C.(2012).

Organizational change an action-oriented toolkit. 2nd ed. Thousand Oaks Ca. Sage Publications

Indiana University of Pennslyvania(2009). University strategic communications plan. Retrieved from https://www.iup.edu/WorkArea/DownloadAsset.aspx?id=83971

https://www.iup.edu/WorkArea/DownloadAsset.aspx?id=83971



