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Virtual Studio in a new world of musicA rea l i s t i c so lu t i on fo r a v i r tua l p rob l em
About
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MeExperience
Self reflection
About
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Self reflection
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• Network of music and media professionals• We offer solutions in music and media production• We make use of technology and facilities that are already there• I connect creativity
Virtual Studio
Investme Productio Distributi
Current music industry
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About
Cause
Investme Productio Distributi
Current music industry
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About
Cause
Effect
Investme Productio Distributi
Current music industry
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About
Music
Cause
Effect
Investme Productio Distributi
Current music industry
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About
Music
Cause
Effect
Investme Productio Distributi
Current music industry
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About
We’re stuckMusic technologist’s options:
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About
About
As a music technologist, what can I do, by offering quality through a personal approach, to provide for a place for Virtual Studio in the
changing music world?
Main question
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
Model
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
Provide a place for Virtual Studio in the new music
world
Model
• Personal network• Literature• Online network• Drive from the main goal
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
Model
• I need to know what has changed in and outside the music world• I need to know where are we going• I need to reintroduce confidence in investing in music• I need to know what a business model in an open
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
Model
ResearchDevelopment
Making enough mistakes
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
Model
Balance theory and practice.
Difficulty
2009 / 2010
General research Literature Developing the advisory process
InternshipAdditional work Experience from others aroundInternet research (TED, case studies, blogs,
FreeTribesMusic 2.0Purple CowThe Long TailThe Technium
Funneling informationDeveloping the new business modelTesting on JazzberryBack to the drawing board
Theory
2009 / 2010
Start Virtual Studio Pragmatic research
MT as exec. producer
Business planTraining in entrepreneurship at ‘Talent Nu!’ABN AMRO Summer school ‘Sustainable entrepreneurship’
Project ‘Download Problem Solved’
Conversations and interviewsWorkshopDiscussionsPresentations
Composing the VS NetworkPreparing the operationPreparing VS team 1Production pilot InshoutoutProduction pilot ‘the soccer song’
MT as A&R manager
Jazzberry SessionsFinn Silver image buildingBlue Revolt image buildingYazzoo future plans
Practice
Virtual StudioA new understanding of the concept of a ‘music technologist’A concept for a business model in an open systemA clear image on where the music world will evolve towardsAn artist development advisory process to connect music production and marketing
Result
The ‘generalist’ music technologist- Design music production process is based on music + image- Overview- The connection between investment, production and distribution
The ‘specialist’ music technologist- Design music production process is based on own speciality- In-depth knowledge on specialization- Works predominantly with other music technologists
Music technologist
Cause
Effect
Music technologist = stuck
Production DistributioInvestment
Solution
Cause
Effect
Production DistributioInvestment
Solution
Cause
Effect
Music technologist - ‘Specialist’
Production DistributioInvestment
Solution
Cause
Effect
Music technologist - ‘Generalist’
Music technologist - ‘Specialist’
Production DistributioInvestment
Solution
Record Company
Artist & Repertoire department
Production
Engineer
Engineer
Engineer
Investmen Distributio
Artist
Old model
Producer
Production
Creator
Investmen
Distributio
Meta -
Artist
New model
Music designer
Experience Creator
Creator
relationship
As a music technologist, what can I do, by offering quality through a personal approach, to provide for a place for Virtual Studio in the
Main question, reloaded
With what you do it
ToolsGoals Methods
Why you do itWays of winning
the game
Subject Contextrelatie
Conditions
Artist Development
Rules of the game
relationship
Thank
