22
PROMOTING MISSOURI PRODUCTS Tristan Asbury, Melissa Miller & Kayla Otto Marketing Specialists Missouri Department of Agriculture

Agri business marketing forum mda

Embed Size (px)

Citation preview

Page 1: Agri business marketing forum  mda

PROMOTING MISSOURI PRODUCTS

Tristan Asbury, Melissa Miller & Kayla Otto Marketing Specialists Missouri Department of Agriculture

Page 2: Agri business marketing forum  mda

AGRICULTURE BUSINESS DEVELOPMENT

Page 3: Agri business marketing forum  mda

WHO WE ARE…

Ò Agriculture Business Development (ABD) É AgriMissouri É Market News É Missouri Agricultural & Small Business

Development Authority (MASBDA) É International Marketing

Ð 4 Marketing Specialists Ð 2 Development Coordinators

Page 4: Agri business marketing forum  mda

WHAT WE DO… Ò Export Consultation Ò Export Documentation Ò Memberships/Partnerships Ò Trade Shows Ò Trade Missions Ò Trade Leads Ò Foreign Trade Offices

Page 5: Agri business marketing forum  mda

FOREIGN TRADE OFFICES

Page 6: Agri business marketing forum  mda

FORESTRY INDUSTRY

Ò  15.4 million acres É  1/3 of Missouri

Ò  $7.3 billion industry Ò  388 Sawmills Ò  6 Cooperages Ò  Largest producer:

É  Walnut É  White oak staves É  Wood pallets É  Charcoal

Page 7: Agri business marketing forum  mda

FORESTRY PRODUCTS

Ò  Forest products rank #5 in ag exports É  $169 million

Ò  Top Exports: É  Hardwood Lumber É  Wooden Casks É  Hardwood Logs É  Oak Lumber É  Ties

Ò  Top Export Partners: É  China É  Canada É  Mexico É  Japan É  Germany

Page 8: Agri business marketing forum  mda

HARDWOODS/SOFTWOODS

HARDWOODS: SOFTWOODS:

Ò  Ash Ò  Cherry Ò  Cottonwood Ò  Hickory Ò  Hard Maple Ò  Soft Maple Ò  Red Oak Ò  White Oak Ò  Yellow Poplar Ò  Black Walnut

Ò  Red Cedar Ò  Yellow Pine

Page 9: Agri business marketing forum  mda

MEMBERSHIPS/FUNDING

Ò Missouri Forest Products Association (MFPA) Ò Hardwood States Export Group (HSEG) Ò American Hardwood Export Council (AHEC) Ò Softwood Export Council (SEC)

É Funding available

Page 10: Agri business marketing forum  mda

FOOD/BEVERAGE INDUSTRY

Ò Product Areas É Food Ingredients É Beverages É Processed/Prepared Foods É Snack Foods É Wine & Craft Beer

Ò Food Export Midwest Ò Wine & Grape Board

Page 11: Agri business marketing forum  mda

FOOD/BEVERAGE EXPORTS

Ò  Prepared foods rank #3 in ag exports É  $263 million

Ò  Wine & Craft Beer rank #10 in ag exports É  $90 million

Ò  Top Exports: É  Prepared Foods É  Wine & Beer É  Condiments & Sauces É  Vegetable Oil NESOI É  Non-Alcoholic Beverages

(juices, coffee, tea, etc)

Ò  Top Export Partners: É  Canada É  Mexico É  United Kingdom É  China É  Philippines

Page 12: Agri business marketing forum  mda

GRAIN INDUSTRY

Ò  Product Areas É  Corn É  Rice É  Soybeans É  Wheat É  Cotton É  Oil Seeds É  Other Grains

Ò  Rice – 4th É  14 million cwt

Ò  Soybeans – 6th É  260 million bushels

Ò  Corn – 7th É  628 million bushels

Ò  Cotton – 8th É  570,000 bales

Page 13: Agri business marketing forum  mda

GRAIN EXPORTS

Ò  Soybean meal ranks #2 in ag exports É  $276 million

Ò  Feeds & fodders rank #4 in ag exports É  $186 million

Ò  Corn ranks #6 in ag exports É  $167 million

Ò  Soybeans ranks #7 in ag exports É  $161 million

Ò  Distillers grains rank #8 in ag exports É  $104 million

Page 14: Agri business marketing forum  mda

LIVESTOCK INDUSTRY •  Beef Cattle •  Dairy Cattle •  Horses, Donkeys, Mules •  Pigs •  Sheep •  Goats •  Poultry (chicken & turkey) •  Rabbits •  Aquaculture •  Exotics (llamas, alpacas, bison, elk) •  Genetics

Page 15: Agri business marketing forum  mda

LIVESTOCK INVENTORY & EXPORTS

Ò  Inventory É 2nd in Beef Cows

(1.8 million head) É 7th in Hogs

(2.35 million head) É 5th in Turkeys

(16 million head) É 9th in Broilers

(46.8 million head)

Ò Exports: É Beef & Beef Products

($7.4 million) É Pork & Pork Products

($236 million) É Poultry Meat &

Products Ex. Eggs ($7.2 million)

Page 16: Agri business marketing forum  mda

U.S. LIVESTOCK GENETIC EXPORT, INC.

Ò Foreign Market Development Program (FMD) Ò Market Access Program (MAP) Ò Quality Samples Program (QSP) Ò Cochran Fellowship Program Ò Emerging Market Program (EMP) Ò http://www.uslge.org/

Page 17: Agri business marketing forum  mda

WHY GO INTERNATIONAL?

Ò Increase sales & profit Ò Resource procurement Ò Economic factors Ò Growth

Page 18: Agri business marketing forum  mda

TOPICS OF INTEREST

Page 19: Agri business marketing forum  mda

COMMODITY TRENDS

Ò Domestic market is exceptional Ò Strong U.S. dollar Ò High prices continue Ò Changing diets Ò Growth in beverage industry Ò Livestock outlook positive Ò Genetics exports

Page 20: Agri business marketing forum  mda

KEEP AN EYE ON…

Ò Trade Promotion Authority (TPA) Ò Trans Pacific Partnership (TPP) Ò West Coast Port Situation Ò Country of Origin Labeling (COOL) Ò Canada’s BSE problem Ò Hardwood Checkoff Ò Cuba

Page 21: Agri business marketing forum  mda

UPCOMING EVENTS

Ò Dubai Wood Show É April 14-16, 2015 É Dubai, UAE

Ò Beef Australia Expo É May 4-9, 2015 É Rockhampton,

Australia

Ò Taipei International Food Show É June 24-27, 2015 É Taipei, Taiwan

Ò Sylva Wood Expo É June 29-July 1, 2015 É Shanghai, China

Page 22: Agri business marketing forum  mda

THANK YOU!

Connecting producers to consumers and consumers to agriculture.

Tristan Asbury Marketing Specialist – Food Products & Beverages [email protected] (573) 751-5611 Melissa Miller Marketing Specialist – Livestock [email protected] (573) 751-5613

Kayla Otto Marketing Specialist – Forestry Products [email protected] (573) 751-7213 Brenda Siegler Marketing Specialist – Grains [email protected] (573) 522-9560