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Local Client Consultant and Online Branding Specialist
Who Am I?
I am Online
Connect with me on LinkedIn
What Are We Talking About Today
● The role of social media in recreation & leisure industry● How organizations use SMM to enhance their objectives● Common social media platforms● The fundamental 4 platforms● Real life role play of building out some social properties● I going to teach you a couple important skills that WILL
help you land your dream job
Activity
Can make it around the class and each person name a unique social media platform available today.
Most Commonly Used Social Media Platforms
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf
Role & Benefits Of Social Media● Increase Exposure
● Increase Traffic
● Develop Loyal Fans
● Provide Marketplace Insights
● Generate Leads
● Improved Search Ranking
● Grow Business Partnership
● Become an Authority
● Improve Sales
● Reduce Marketing Expenses
The Fundamental Profiles for Most Organizations Understanding Facebook
● Profiles● Groups ● Pages
Facebook Profile
● Needed to get on Facebook● Represents you as a person● Controlled visibility● max 5000 friends
Facebook Groups
● Similar interest
○ Celebrities
○ Nonprofits
○ Brands
○ Events
● You can add friends
● Private message members https://www.facebook.com/rihanna
Facebook Pages● Like a company business in the real world
○ Admins○ Public
● Fans can like your page○ Review○ Checkin○ Comment
● Run Ads ○ fans○ Interest○ Activities Facebook
https://www.facebook.com/Starbucks
Activity Create a Facebook Group
https://www.facebook.com/groups/create.php
Activity Create a Page
https://www.facebook.com/pages/create.php
Posting on Facebook
FREE
● Status update● Photo/Video/Link● Offer/Event
Schedule, set location, emotions
Post as the page or yourself
BoostPost
Create an Ad
https://www.facebook.com/ads/manager/creation
Audience Insights
https://www.facebook.com/ads/audience_insights/
Wrap Up
1. Name the top social media platforms2. Top benefits for recreational and leisure businesses and
organizations3. How to setup:
● Groups● Pages● Post● Ads● Audience Insights