1. 1. All Aboard the Social Media Train Barbara Bradley & Evelyn McCormack
2. 2. Resource Wiki
3. 3. Our Social Media Conversation
   • • The power of social media
   • • Common social media tools
   • • Connecting your tools
   • • Advice
4. 4. The Power of Social Media
5. 5. Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
6. 6. Social Media in the Past Year
   • • 368 B items shared on Facebook
   • • 25 M hours of video uploaded on YouTube
   • • 52.6 B tweets sent on Twitter
   • • 1.1 T videos watched on YouTube
   • • 10 B iPhone apps uploaded
   • • 348 M people joined Google+
   • • 18 Blikes made to fan pages on FB
   • • $2 B spent on virtual goods in the U.S.
7. 7. Where Parents Get School Info
8. 8. Social Media Tools: The Short List
   • • Facebook
   • • Twitter
   • • LinkedIn
   • • YouTube
   • • RSS
   • • SocialMention
   • • Seesmic
   • • Hootsuite
   • • Google Reader
9. 9. Facebook
   • • 800 million active users; 50% log on daily
   • • 100,000 users age 64+
   • • 310,000 users between 4563
   • • 300,000+ businesses have FB fan pages,
   • including hundreds of school districts
   • • 250 million have FB on mobile devices
   • • Average user connected to80 community pages
10. 10. Facebook s Latest Timeline
11. 11. How to Use Facebook
    • • Drive traffic back to website
    • • Post photos, videos, news,
    • announcements
    • • Link to your videos or photos page
    • (YouTube, Vimeo, Flickr, Picasa)
    • • Re-use; link back and forth constantly
    • (Papillion-La Vista s rule of 5)
    • • Posts should be brief and informal
    • aconversation
12. 12. Who s Using It? Oklahoma StateSchools Superintendent School Superintendentsof Alabama
13. 13. School Board Candidates Burnt Hills-Ballston Lake (above) 4J School Board (Eugene, OR, left)
14. 14. Teachers
15. 15. School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
16. 16. Papillion-La Vista Schools
17. 17. P-LV Individual School Pages
18. 18. Cross-Promote
19. 19. Handy Apps on Facebook .
20. 20. Facebook Insights Number of FB page impressions
21. 21. Facebook Questions/Polls
22. 22. Facebook for Recruiting Staff
23. 23. Twitter
    • • Microblogging platform in 140 characters or less
    • • Launched 2006
    • • 106 million registered users
    • • 65 million tweets per day
    • • 750 tweets per second
    • • Immediacy/useful in crises
    • • A slower burn than FB
24. 24. 28 State Education Depts
25. 25. School Districts
26. 26. Twitter Anatomy # of people you follow; your followers What s trending/what people are talking aboutThe wall
27. 27. Twitter Apps
28. 28. Twerminology
29. 29. Searching Hashtags
30. 30. YouTube
    • • Video sharing website
    • • Launched in 2005,
    • bought by Google 2006
    • • 2 billion+ viewers a day
    • • More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years
31. 31. Wish I d Thought of This Dublin, CA Schools 100 videos downloaded I Am Dublin 41,600 video views
32. 32. LinkedIn
    • • 85 million members
    • • 200 countries
    • • Jobs, Company pages, Groups, and Questions features
    • • 85 percent of HR staff go to LinkedIn first when looking for a job candidate
33. 33. LinkedIn Company Pages
34. 34. LinkedIn Company Pages
35. 35. Connect Your Media
36. 36. Denver Academy s YouTube Channel, listed on Facebook. 1,200 channel views 10,000 video views Connect Your Media
37. 37. Connect Your Media Featured Video Rotates
38. 38. Connect Your Media
39. 39. TheLike Button
40. 40. AddThis
41. 41. What It Looks Like
42. 42. Connect Your Media
43. 43. Promote Your Sites
44. 44. Blended Pages
45. 45. Website Social Media Site Feed
46. 46. Monitor and Track
47. 47. Social Media Dashboards
48. 48. RSS
49. 49. Google Alerts
50. 50. The Future?
51. 51. Integrated Social Media Push Out Tools
52. 52. Advice
    • • Develop social media plans/strategies.
    • • Contact Facebook,Twitter, YouTube to report fake accounts, spam, inappropriate comments.
    • • Post disclaimers/guidelines for use and post them on your district social media pages.
53. 53. Advice
    • • Turn off comments on YouTube channel and each video posted on YouTube. Otherwise,be transparent .
    • • Conduct a public presentation about how district is using social media preferably at a school board meeting and televised district-wide.
54. 54. Thank You
    • • Evelyn McCormack
    • Director of Communications
    • Southern Westchester BOCES
    • [email_address]
    • • Barbara Bradley
    • Deputy Director of Communications & Research
    • NYSSBA
    • [email_address]