All the news that’s fit to share

Alfred Hermida@hermida

June 17 2014

How to make the important shareable and the shareable important

Sharing as social capitalPhoto Speedeye: http://www.flickr.com/photos/speedye

Why would a reader share my story?

Sharing as a form of expressionPhoto Kate Skegg: http://www.flickr.com/photos/mindtalk/

Takeaway #1What does sharing my story say about the reader?

Me, myself and IPhoto Gisela Giardino: http://www.flickr.com/photos/gi/

Takeaway #2How does sharing your story empower a reader to talk about herself?

Sharing as relationshipsPhoto: Pricklebush http://www.flickr.com/photos/pricklebush/

Takeaway #3How does sharing your story help people connect?

Show you carePhoto Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/

Takeaway #4How does sharing your story reflect a reader’s priorities?

Giving is enrichingPhoto wlodi: http://www.flickr.com/photos/wlodi/

Takeaway #5How does sharing a story make your reader feel good?

Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/

Four more years

Photo: @BarackObama

Be happyPhoto: Daniel http://www.flickr.com/photos/piulet/

Takeaway #6Don’t promote factual stories devoid of emotion on social media

Sad is badPhoto: Shandi-lee Cox http://www.flickr.com/photos/shandilee/

Takeaway #7Highlight the positive in a sad story to leave readers feeling inspired

Be wary of fearPhoto: Capture Queen http://www.flickr.com/photos/uaeincredible/

Takeaway #8Stories that make us fearful tend not to be shared on social media

Get angryPhoto: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/

Dave Carroll

Takeaway #9Stories that make us angry prompt sharing

OMG! That’s disgustingPhoto: Jon Ovington http://www.flickr.com/photos/jon_ovington/

BBC News, Jan 10

Takeaway #10Disgust is a very powerful driver for sharing

New book• Tell Everyone: • Why We Share and

Why It Matters• Out on Oct 14

• More at: Telleveryone.ca

• @hermida