Kate Miltner, Molly Kalan, Anne Helmond, Sarietha Engelbrecht, Erik Hekman, Bazilah Atalip (thanks Bernhard Rieder & Erik Borra!)

Amazon as Issue Engine: Islands of Weird

Research Questions:1.To what degree is there overlap between the various mock commenters in Amazon? (Is there a mock review culture?)2.Is this activity being generated organically or through organized activity? Can we trace this?

Tools• To collect and process Amazon reviews and corresponding data we built our own scraping software (node.js). This tool collected information about 31 Amazon products which were later used for various data analyses. • We used Gephi for data visualisation• Google Refine was used to filter and analyze data.

Data Set• We worked with 31 products and their reviews stored in 1,915 separate html files.

Results Overview

Two mock review spaces in Amazon:- Political issue space- Amazon Reviewer Community (“LOLReview”) space

Political Space:- One-off comments- Largely driven by news

LOLReview Space:- Performance of community through core product corpus and intertextual references- Heavy involvement from Top Reviewers

Why These Products?

- Extremely expensive- Political- Gendered- Absurd/Obvious- Culturally ironic- Intertextual/Referential

“I've been thinking for awhile of upgrading my 570 Banana Slicer to the 571, but first I need to know if it is compatible with non-chiquitas, and also what are the advantages of the 571 over the 570? Oddly, when I did a search for banana slicer, it came up with (besides a couple of banana slicers) an album called the Best of David Hassellhoff. No joke! Maybe he has a song about banana slicing in it.”

“I own these pens and they are great. They are pens. They work. But what really interests me is this: under the "Customers Who Viewed This Item Also Viewed" title, the number one choice is (the Hutzler 571 Banana Slicer): Now, that's a bit Freudian for me, but power to the ladies! Buy your women's pens, and get that banana slicer while you're at it. And enjoy!”

- Luv2Teach (Southern California)

Community via Recommendation Engine? 

Amazon product recommendations

Amazon reviewers community

audiquest

avoid huge ships

banana slicer

bic cristal black

bic medium

birth control

david hasselhoff

denon cable

fresh metal

huge penis

microwave cooking

million random digits

mountain youth three sleeve

muzino

nuclear energy

parent child testing

penetrating wagners ring

playmobil

stream pepper

tank

toilet seats

ufo detector

unicorn horn

uranium ore

veet men

wheelmate

whole milk

420

50 shades of bic

___ ___ _ (brooklyn, ny)

a customer

a kid's reviewa kid's review

a new fan! (newport news, va)

a reader (salt lake city, ut)

a. courie "treb" (freedom's fortress)

a. earle (bellevue, wa)

a. hagerup (northampton, ma)

a. johnston

a. koebel (canada)

a. rosenberg (lost somewhere in ca)

a. sargeant "sarge"

a. tran "marzipanda" (palo alto, ca)

a. trotter (new hampshire) (vine voice)

abreo

absolut_me

acedetective

adam

adelmar edison sutra "reality observer" (kissimmee, fl)

admiralissimo voodoo (ohio)

adrienne (new mexico)

agito

aj

al

al a'quiver

alex

alex delarge

alexander e. chatfield

alon a. aloni "im a plethora of useless infor... (my pants)

alphadog "sapienza" (rome, italy)

amazondavid

amazonian djm (jungle)

amish ninja

andrea

andrew

andrew f. (philadelphia, pa, usa)

andy

anglojen (d.c.)

ann

anne

anon

anonymousapologiaphoenix (corryton, tn)

argh dammit (phoenix, ny)

ashley

attorney man

avid reader

avid reader (los angeles)

b

b. burgdorf (in united states)

b. casey (los angeles)

b. jolliff

b. yoder "realist...." (7th level of hell...)

bachelier ""1004"" (ile de france)

bailey

banana fan

barbara (tulsa, oklahoma)

bardofbytebargain hunter (grand rapids, mi)

barlow

barry (pnw)

barry gilbert (boulder, co united states)

bartok kinski "a casual stroll through the lu... (prague)

batman

bb

beatle23 "beatle23" (evanston, il usa)

beatrice shapiro (silverton, oregon, usa)

bella ricci (scotland)beloved

ben

ben winegard (columbia, missouri)

beth

bic

big jim

big pens (women)

bigdave

bigdog

billy boy

black_unicorn (pennsylvania)

blondebananaslicer

blue6

blueskid (usa)

bob

bob dobbs (washington, dc usa)

bob dog (boondocks, nc)

bob spankymonkey (pukesville)

bobo

bonzo

book buff (fishers, in)

boomdiada

boston bluestocking (cambridge, mass.)

bp

brad

bradley d. mcdevitt "boudreaux gros" (chapel hill, nc)

brendan j. walsh (san antonio, texas)

brett

brett "bret_p" (beaverton, or usa)

brian

brian torrence (overlook hotel)

brian w. kunkemoeller "kunkembw" (cincinnati, oh usa)

brion l. boyles "zardoz" (woodbridge, virginia)

broblu "illiterate" (m bridge, ns can)

brooke

brutus "momofthree"

bssgrl "bssgrl" (hamden, ct)

bubba

butch

buzzn "more than this" (marin county, ca usa)

c. b. manges (westsylvania, pa united states)

c. battersby

c. bleakley (central illinois)

c. hill (wasilla, alaska)

c. nekritz (new york, ny)

c. stoneham (texas)

c. thomas (vienna, va)

caitlin

cap'n stoob "stoob" (usa)

capt a. braidy

captain feathersword

captain shipdodge

carl m. rabbin (olney, maryland usa)

carol sheppard "grandma" (fla)

cas marino (new york city, ny)

casey

cat

cat feet (united states) (vine voice)

catbird

catherine swinford (raleigh-ish, nc) (vine voice)

catinahat "catinkaty" (gulf coast, tx)

chairman of the board "smith board of directors" (w. sacramento, california)

chana_s

chap gmunderson (seattle, wa united states)

charles bittner "disabled comedian and gamer!"

charlie

chen

chester huffy (north stripper pole, nv)

chief wiggum (kettering, uk)

chiquita banana

chris (new york city)

chris coffman (st. louis, mo)

chris frenzy (virginia)

christopher barrett "cmbadass"

christopher brown

chuck

cjmccarthy

clark

cletus

cletus (cooterville)

coffee catholic (planet earth)

coffeegurrl "coffeegurrl" (oregon)

cohaagen

colin

confused

consumer

cordyceps

crafty is as crafty does (austin, tx usa)

craig

cranky yankee (boston, ma)

cuthere

cybermurph (new york, new york)

cyphis

d j conway

d. elson "moomooo !!!!!" (moo moo, moooo)

d. hayes

d. hobbs "lordboots" (seattle, wa usa)

d. jones

d. maurillo "bella mia" (san jose, california)

d. perkins (usa)

d. r. thayer "heavenly_uu" (los angeles, ca usa)

d. speer (west palm florida)

d. stephenson "danfish24"

d. williamson

damnably rarer ilk (tucson, az)

damon

dan

dan (minnesota)

danaful (north branford, ct)

daniel a. garcia (orange county, ca)

danny

dante bacani (chicago, il, united states)

darby powell

darren

dave

dave goldenberg "yodaveg" (ridgefield, ct)

david

david "dmb" (the south)

david a. james (fairbanks, ak usa)

david luzader (phoenix, az)

david williams (columbus, ohio)

david zimmerman (baton rouge, la usa) (vine voice)

dawn gagnon "dawnella" (sc)

deb

debbie c

debra (newnan, ga)

dee a

delia (eugene, or)

denice bee "denicebrown_2000" (detroit, mi united states)

desdecardo

dez

diane

dindy robinson (arlington, tx united states) (vine voice)

disappointed

doe

dondonald sensing (fairview, tenn.)

donovan morrow

doug

douglas page

dr. c. (washington, dc, usa)

drew

dustin downs

e r (brooklyn, ny)

e. bonheim (ct)

e. bradley "luckylady1978" (new york city)

e. dillinger

e. jackson

e. verrillo (williamsburg, ma)

eager reader

eded (harrisburg, panama)

ej "ej" (boston)

el fuego

elbatcho della vente

electric fred "fred hy." (san francisco bay area)

elias k. meeks

elise (ny, usa)

elle casey (usa/france)

ellen lopez

emily

emily hall (tuscaloosa al)

emma

emmbee "emmbee1962" (kansas city mo)

emmell seasmith "barely literate"

emmie (oregon)

eric

eric (bloomington, mn, united states)

eric hamen "governor of texas" (hilliard, oh united states)

eric shaw (united states)

erin

este

ethan brehm

eugeny molchanov "hipster" (new york)

evil overlord

f mills (se texas)

f. mckay "fungus2443" (stirling, scotland)

f.fetched

farvel newvan "farv"

firechill (allentown, pa united states)

flam

flannel "1/3 asian, 1/3 irish, and 1/3 amish" (ohio)

ford prefect "gargleblaster" (arizona)

forge

fozzetti (nevada)

frank

frank perkins (ct, usa)

fred

fred kepler "fredrock" (portland, or usa)

free speech lover "free speech lover" (los angeles, ca united states)

freestateracer (laurel,, ms. united states)

frogs (wiganer)frustrated

furiouss (georgia)

g

g. jones "rj357" (vacaville, ca)

g. kline "art and technology" (hoboken, nj)

g. mattione "avid reader" (englewood, co united states)

gail

gardening fool "kindsoul" (southern california)

gary

gen. jc christian, patriot

general zorg (planet ksadjlak g)

george

george bungle

george takei

georgestark

georgina (portlandia)

gg "gg" (chicago, il usa)

gigi

gil gildner (little rock, ar)

gilbert glib (los angeles, ca)

gml (austin)

gobananas

god

gordon d. (brooklyn, ny united states)

gordon m. wagner (suburbia) (vine voice)

grazzidad

greenguy (chicago il)greg

grubmeister

guy

guy from pasadena "mel" (pasadena, ca usa)

guy the gorilla (virginia)

gwbush

gwentech "rickp" (usa)

h. meigs "happy customer" (san francisco, ca)

h. perry

h. scharnberg (dorf, germany)

handy man "dog lover" (northen indiana, usa)

hank

happy customer

harmless gryphon (nowhere worth mentioning)

heather

helene taylor (jersey city, nj, us)

hen yen

herr tarquin biskuitfa "aka tarquin f'tang f... (luton)

hippoguy (illinois)

houston aggie (houston, tx united states)

howler

i. guch (va)

ig

ij reilly

ilovemydrummerboyfriend "a do it diva" (the district, usa)

invisigoth

j

j meyers

j. a. konrathj. a. konrathj. a. konrath

j. alden "tech"

j. bundy "french press coffee drinker"

j. clark

j. craft "luvs2shop2much"

j. e. bornstein "thehal"

j. goebel (il)

j. green

j. hammerling "beer drinker"

j. hermida "lover and fighter"

j. laury "zombie killer"

j. pyron

j. riva "i must not be named"

j. steinhebel "js"

j. sykes "mr. s"

j. zachary

jack l. aiello

jagadeesh k. venugopal

jaime gomez

jake

james

james coursey

james k polk "napoleon of the stump"

james o'brien

james snape "page-zone" (ohio)

james thiele

jamesvreitano

jamie

jane

janet

jason

jason (x) (vine voice)

jason kirkfield "the pride and sorrow of chil"

javier del bosco

jay

jaybo6926

jazzfan 007

jcjd

jeanne hohne

jeff

jeff daly

jeff in tucson (tucson, arizona)

jeff m

jeh (i -10)

jenniferjenny

jer

jerome albertson (topeka, ks)

jerry

jesper (highland park, tx)

jess

jest_amused

jesus of amazon "the lord your savior." (heaven, earth)

jillybean

jim

jim bob

jim, durham

jimbob

jimmy

jj

jlm

joe

joe lippeatt (texas, united states)

joe moe "bookie" (hollywood)

joe tonigh

joe zyzyx (maryland, united states)

joey

johannes hansen

john

john andrew

john c paupard

john c. gardner (reno, nevada usa)

john griffin (ireland)

john hedley (san francisco, ca united states)

john hlinko "jhlink" (washington, dc, usa)

john s. harris "the voice of reason" (memphis, tn) (vine voice)

jon

jon doeringerjon miller "jon acua-miller" (austin, tx usa)

jonathan

jonathan c. pike (canton, ma) (vine voice)

jonathan p clarke

joseph l. kolb (harris, mn usa)

joseph t. webb (lake mary, florida)josh

josh (deep in the woods)

jp

jt

julia

just ask me! "bronxgal" (brooklyn, ny usa) (vine voice)

justin stanchfield (wise river, montana united states)

justsayin

k

k. bolivar

k. patterson "disgruntled citizen"

kal-el

kane gruber (tallahassee, fl united states)

karen

karl pedorski (somewhere else)

karrieal

kate mcintyre (toluca lake, ca united states)

katie

kc

keith french

ken

kendall

kevin

kevin "kp 2001" (annapolis, moldova, republic of)

kevin michael king (worcester, ma united states)

kevin reynolds "ampherion" (pueblo, co usa)

kevin s. (new jersey, usa)

khati

kitpaw "valgirl" (ny/sf/la)

krickerprof (kirksville, mo, usa)

kristen e. bogren "kristen bogren" (los lunas, nm usa) (vine voice)

kyle j. von bose "kyle von bose" (anchorage, alaska)

l. b. glass

l. davis

l. klop (spring, tx)

larry

larry carnes

laurie

lee

lee hazelle

leftfoot (florida)

leon dekelbaum "process613" (santa monica, ca)

lex10 "http://glyphjockey.com" (nj usa)

liam sweeny

lightsleeper (chicago)

lisa

lisette baxter (brisbane,australia)

littlewoman

liz

liza sauls "thingamajig" (rancho cucamonga, ca usa)

lk

lola

lollie dot com "i love my bicycles" (in tahlequah, ok)

lori

loyd e. eskildson "pragmatist" (phoenix, az.) (hall of fame reviewer)

lulu

lutwidge (san francisco)

lynb362002

lynn a. kendall "bibliophile, -phage, and -ma... (silicon valley, ca united states) (vine voice)

m. block (australia)

m. booda "legally bland" (anytown, usa)

m. heiss (usa)

m. j. green "mj." (southern usa)

m. leeds (huxley, ia)

m. loy "c. d. ward" (miskatonic, me)

m. lucas "mlucasone" (lima, per)

m. mcnully "fantasy reader/writer." (texas)

m. smith (powell, ohio usa)

m. white "m white" (atlanta, ga usa)

mad gremlin

madeleine b. (boulder, co)magical unicorn

mam121 (baton rouge, la usa)

marajadelotus

marc b. walker "marc walker" (austin, tx usa)

margaret dybala "too many books, too little time"

maria

mark

mark r. hoffman "highplainsdrifter" (college park, md)

mark twain

marsha

martin m. rosenbluth (nc)

matt matthew

matthew barchok

matthew cayenne "mwcayenne" (indiana)

matthew holzmann

max

mb "mb" (edison, nj usa)

mc

mcbowlerpimp (w. syracuse, ne)

md

me

me "genius is creativity in the extreme" (america)

med student (minnesota)

mediocre films "mediocrefilms.com" (los angeles, ca)

melanie l "writer" (minnesota, usa)

mexican wolf boy (mexico)

micah

michaelmichael

michael a. duvernois

michael brown "screemincheese" (new york, ny united states)

michael j. edelman

michael l. daly-jones (northport, ny)

michael l. giro (sacramento, ca)

michael r. medwith

michael s. edwards (oahu, hawaii)

michelle

mie ishii "russian doll"

miguel

mikemike

mike (providence, ri)

min byong chang "mbc" (uijongbu south korea)

minkiemink "joe shopper" (southern, ca)

misty

mk

mm

mn ghosthunter (mn)

mondoray12

mongothetrucker

moritz reichelt "moritz r" (berlin, germany)

morrigan alexandros "the opinionated me" (vine voice)

mountain man

mountainwalt

mr. anchovy "he reads books!" (new york, ny usa)

mr. i. burt "knees knock" (isle of wight)

mr. nowhere (las vegas, nv)

mrliar

music_geek

mypenname

myron d dornic (dallas, tx united states)

nadine saubers "my view" (san diego)

nancy post

nas (ca)

nathan

nathan bonsal "nathan" (rio rancho, nm usa)

navy bean "navy bean" (amsterdam/dayton, oh)

nerdhammer

nicholas provenzo (virginia, usa)

nick

nick spalding (united kingdom...the warm bit in the south)

nicoleno

no fault lawyer "no fault lawyer" (new york, ny)

nobel prize winner

nomorenicknamesleft "nomorenicknamesleft" (k space)

noname

northcutt

null (space)nuts4noodles

o. de frias "realmadrid2727"

oh captain awesomeface "my captain awesomeface" (usa)

ol' smoky "loki in the smokies" (tennessee)

ollie

omar "abu ahmad jihad"

over the river (washington, dc)

overlook1977 (raleigh, nc united states)

overworked mom

p. breakfield iv "tom steele" (greenville, sc united states) (vine voice)

p. lacho "travel hawk"

p. vanzo "dr who" (new zealand)

p. wang

papa vic "papa vic" (hollywood, ca)

pat kight "pat" (oregon, usa)

patricia "a reader"patricia "a reader"

patrick

patrick carroll "winebibber"

patrick j quinn

patrick odaniel

paul

paul bellefeuille (new hampshire)

paul bright "paul bright" (near san fran)

paul foster (austin, tx)

paul pearson

pd

peary perry

pen name

penname

pete

peter

peter "franken" (strugglesville)

peter shipley (berkeley)

phil

pike

pinkie

pmsteve

poephreak

princess

ps

psychanalyst717 (new york, ny)

pteechka "pteechka" (nc)

punksten

queenb (nyc)

r. blais "lol wut" (fernley, nv usa) (vine voice)

r. carroll

r. chambers "ras" (tx)

r. henderson "wolf starchild" (anywhere and everywhere)

r. herschler

r. jersak (coon rapids, mn united states)

r. m. nordstrom "chel" (vancouver, bc canada)

r. moses (new hampshire)

rachel

rachel tsoumbakos "barefoot.writer" (melbourne, australia)

rahul p. kamath "carbon-based life form" (madison, wi)

rambler "willat" (morris county, nj usa)

randall peek

randolph mcfoo

rashelle jones

ravenskya "princess of horror" (vine voice)

ray

real reviews (chicago, il usa)

rebecca razo

renee gilbert (united states)

reverend (denver, co usa)

reviewbot

rich

rich meyer "rich" (st. clair, pa usa)

richard

richard crystal "baltimore native" (baltimore, maryland united states)

richard k richards "richard's marital aids an... (where you can marry your sister)

richard nightwood (republic of assyria)

richard wright (memphis, tn usa)

rick

ricky cilantro (texas)

rico

rinner

rita "rita" (ohio)

road apple "who brings the mustard?"

rob

rob (your head)

robert

robert d. moses (sayville, ny united states)

robert g crane

robert lassiter jr (kinston, north carolina)

robert salsburyrobin

rock fan "fan of classic roc

rollin' deuces on da blinga' "sidekick me at ... (livnlarge411712@aol.com)

ronny marshall (los angeles, ca)

ryan

ryan c. staab

s. "strap" (honolulu, hi)

s. armstrong (sc)

s. d. boraston (radstock)

s. fisher (los gatos, ca)

s. j. huse (rehoboth, de usa)

s. j. steimer

s. mayo (vine voice)

s. regn

s. taylor "caffeinoholic" (glen mills, pa usa)

s. tkacs (dallas, tx)

s. venable (pasadena, ca united states)

sadie

sadpickle

sally

sam

sandy

sara

sarah

sarah (kent, uk)

sarah stegall (california usa) (vine voice)

scott (nj)

scott b. macdonald (ny)

screenwriter morgan

sean o.

seblick (pennsylvania, usa)

sergei chernov (los angeles)

shady ave reader (arlington, va)

shawn anderson "shawn" (geneseo, illinois usa)

sick of it all (suck city)

sickly child "the sickly child" (fort thomas, ky usa)

siddharth

slobodan cruthirds

sloop

socrates

sol rosenberg "sol rosenberg" (groom lake, nv)

songbird (houston, tx)

sonja

southcbishop

spamx

spinky (wv usa)

steffan piper

stephany

stephen

stephen d gast (saginaw, mi united states)

steve

steven j. hoffman (takoma park, md usa)

steven l. gordon "rocketeir" (erie, colorado usa)

stevie

stormdog17

stuart cunningham

stupid_hurts

supercow (pasadena, ca)

sursk73

susan adamo baumbach

suzanne c (vienna, va)

swanee

sybilla goodall (greater boston area)

t. alan taylor

t. elliot "t. elliot" (uk)

t. finan "tman" (west coast)

t. mackay (manhattan beach, ca usa)

t. sanders (providence, ri united states)

t. wayne (los angeles, ca)

tamara thorne (california, usa) (vine voice)

tammy

tarheelcoin

technolady "diane" (california)

teddifish

teofisto (san diego, ca)

terry barker (seattle, usa)

tfinch

the maestro

the man in pants "nad"

the taminator "there's no going back. you've ... (the people's republic of indiana) (vine voice)

the wolf master "mac the wolf" (awesome, wis the us of a)

theodore r. ellis "chiefted" (san francisco, ca)

therosen "therosen" (new york, ny united states) (vine voice)

thespeedytomato

thisdude

thomas

three deep (hickory holler, ar)

tiburon "d" (colorado springs)

tim

timboliah pantsonfiyah "timboliah pants on fiyah" (usa)

tj

todd

tom

tom miller (mn usa)

tpo (bora bora)

travis pelt "freelance guru" (kayaking through dc)

travis the impaler

trevor

troy hoffman (sea of tranquility)

tw

twal (uk)

tweedy (scotland, uk)

tyler durden "camdenc" (little rock, ar)

v. zhirinovsky "vlad the mad" (virginia, usa)

velodog (doylestown, oh)

vicki

vikkitikkitavi "vikkitikkitavi" (los angeles, ca)

vince "deal finder" (texas)

virginia

voicebox5 "voicebox5"

voiceofnoone

w. gonzales (denver, co usa)

waiting

wally

walter raczynski

wandrwoman "wise as aphrodite"

warren redlich

wayfinder (usa)

wiebes

will

william

william bradford

window maven (boston ma)

wolfmanwoody

woolery

word of mouth

wtf

yankee2ny (usa)

yogi bear

zachariah "zachariah"

zachslow

paul moskowitzpaul moskowitz

robin leerobin lee

krissskrosss "kriss"

m "cultofstrawberry"

moviegoer

nathan beauchamp "consumeradvocate"

dre

modern blue argonaut

apoem "apoem"

morley dotes "morleydotes"

kevin m. derby

j. arena

kort "art, music, book and movie enthusiast"

c. f. hill "cfh"

patrick w. crabtree "the old grottomaster"

y. r. wu "the will to win is nothing without"

a. dent "aragorn"joanna daneman

neurosplicer (freeside, in geosynchronous orbit)

scott

Amazon reviewers community

with Amazon top reviewers

Amazon reviewers community

with Amazon top reviewers

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