Evelina PetraitytėDominykas Kry!evičius

Jurgis "alna

Andrius Gu!auskas

Domas Tamulionis

Case Study

“What started to be as Earth’s biggest bookstore has rapidly become Earth’s

biggest anything store”

Inte

rnal

Ana

lysi

s

What’s Amazon.com ?Problems

Solutions

Jeff BezosThe founder and CEO of Amazon.com

Biggest online store

Huge variety of products & services

Focused on customer experience & innovation

Massive shipping discounts

What’s Amazon.com ?

Amazon Is Established In:

UnitedKingdom Germany

France

Canada

United States China Japan

InternalAnalysis

Com

pete

nces

ResourcesStrengths

Weaknesses

InternalAnalysisC

ompe

tenc

es

ResourcesStrengths

Weaknesses

Problems& solutions

Service Breakdowns

Server overloads over holiday period

Total losses estimate 13%

Short Term Strategy

Shipping promotions

Heavy investment on technologies

Partners Trust

Over the years Amazon becomes competitor

“Partner with you today but compete against you tomorrow”

Legal Issues

“Cartier” case

“Toys’R’Us” case

Service Breakdowns

Short Term Strategy

Partners Trust

Legal Issues

Thank You For Your Time