VISION Technology from AMD AMD Phenom II X3/X4/X6 Presence In EMEA Retail Tools

EMEA Consumer Marketing Aug-2010

Simple VISION messaging buttons to include in partner co-op flyers, ads, etc. next to product listing

Goal:

‒ Inclusion at partner co-op flyers

for guidance to end user

‒ Increases POS visibility at

(r)etailer

‒ Full Package available at:

ftp://ftp.amdplatforms.com/ User: movies, PW: amd2010 Triple-, Quad- and Six-Core:

- Mentioned in micro ads and

Info Box

VISION Micro Ads and Information Box

VISION (R)etailer Micro site

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VISION micro site to educate consumers about VISION in (R)etailer online shops, now in 9 different languages, across 16 retailers

Goal:

- Running on retailer sites

for education

- Branding and SKU promo

throught partner logo and

direct links to partner offers

http://www.amd.com/pcworld/

Triple-, Quad- and Six-Core:

- Mentioned in „What´s your

VISION?“ in VISION Ultimate

and VISION Black

VISION POS Material

Instore Point-of Sale Material for end consumer education and sales support

Items:

1. Leaflet + dispenser

2. Poster

3. Triangle standee

4. Notebook mat

5. Mouse pad

6. Post card

7. Magnetic sticker

8. Key ring

9. Quick Reference Guides

10. Pen

11. Notebook sticker

12. Pocket guide

Triple-, Quad- and Six-Core:

- Mentioned in leaflet, poster,

QRG

VISION In-Store Demo

AMD In-Store Demo

Goal:

‒ Retailer can (but does not have to) ad manually - Retailer logo - System price

‒ Demo will do a OS read-out to: - show system components (and price if etailer wants to ad it) - recognize if system is DT or MB and show only respective content - recognize VISION tiering (working with VISION Matrix) and show respective content

‒ Messaging from POS material + Performance Proof point videos

Triple-, Quad- and Six-Core:

- Currently being produced, but will contain in component section at top and in VISION Ultimate and Black sections

VISION Partner Print Ad template

VISION partner ad with explanation chart to use in partner (OEM, etailer) flyers or

co-op ad bookings

Goal:

‒ Educational ad template for co-op retail ads

‒ Increase offline visibility

‒ Source files available at:

ftp://ftp.amdplatforms.com/ User: movies, PW: amd2010 Triple-, Quad- and Six-Core:

- Part of messaging in VISION Ultimate

VISION Newsletter Template

VISION newsletter template for usage of AMD end consumer database as well as

partner´s (OEM, etailer) database

Goal:

‒ Create demand by linking to product offerings

‒ Usage of AMD end consumer database

(65K across EMEA)

‒ Increase VISION visibility

‒ Source files available at:

ftp://ftp.amdplatforms.com/ User: movies, PW: amd2010

Triple-, Quad- and Six-Core:

- Part of messaging in VISION Ultimate

VISION Banner Ads

VISION banner ads to use in partner (OEM, etailer) online sites or co-op banner ad

bookings and our SEM campaign

Goal:

‒ Create demand by linking to product offerings or

etailer micro site

‒ Increase online visibility

‒ Source files available at: ftp://ftp.amdplatforms.com/

User: movies, PW: amd2010

Triple-, Quad- and Six-Core:

- Special X6 banners linking to etailer offerings

VISION In-Store Training

AMD In-Store Training of Retail Sales Associates

Goal:

‒ Quarterly 5.500 retail stores of major

retailers across EMEA -> 14.000 RSA‘s

‒ Individual trainings

Triple-, Quad- and Six-Core:

- Integral part in Q3 training deck

available at:

VISION Retail Newsletter

Regular AMD newsletter to retail database

Goal:

‒ Inform key 550 decision makers in retail across

EMEA about latest product and marketing news

- Permanently ongoing

Triple-, Quad- and Six-Core:

- Special X6 eshot

- Triple- and Quad-core info shot at launch in May

VISION Life-Style messaging

Goal:

-Tangible, easy to associate lifestyle PC usage

Stories for Women/Men/Youth (similar to the

lifestyle videos)

-In 10/20/50 and 100 word lengths

-For MNCs and Retailers to include in their

marketing communication material

Triple-, Quad- and Six-Core:

-Currently being produced, but will contain in

various usage scenarios

VISION Videos for usage at events and buzz creation via social networks

X3 video in ENG, GER, FRE, SPA, RUS

VISION Videos

Summary & Outlook

Summary:

-The AMD Phenom II X3/X4/X6 is an integral part of our Q2 and Q3 VISION messaging

-Hence, in all EMEA VISION communication items (Micro ads, Info Box, POS material, Micro

site, In-store Demo, Lifestyle Messaging, Videos, Banners, Ad and eShot templates)

Outlook:

-In Q4, X3/X4/X6 could be more of a focus with key (visual) proof points in all

communication material

-Could be visualized by showing „3 is better than 2“ in videos

-Could be visualized by showing „traffic on highway, 3 or 4 lanes rather than 2“

Thank you!

EMEA Consumer Marketing Advanced Micro Devices – AMD