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The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
Imagining 2024
1
America Looks to 2024: The Atlantic/Aspen Institute SurveyKey Findings
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024What we did
2
Penn Schoen Berland, working with Burson-Marsteller, conducted 2,001 online interviews with the United States general population from May 28-31, 2014.
The overall margin of error is ± 2.19%
The data presented in this study are reflective of U.S. Census Bureau demographic statistics in terms of gender, age, ethnicity, income and political party.
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024What we learned
Two wars overseas. The Great Recession. George W. Bush. Barack Obama. The Tea Party. Obamacare. Gay marriage. NSA
surveillance.
Americans have experienced an incredible amount of change over the past 10 years. What we’ve learned is that they are
bracing for more change in the next 10 years.
Normally certain about America’s economic strength and place in the world but uncertain on social issues, Americans foresee a
future in which the country’s strength is in doubt but there is unity on social issues.
3
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024The key takeaways
Americans are highly uncertain about the country’s strength in 10 years. The Economy – We are moving from an “Age of Possibility” to an “Age of Impossibility,” with few
saying the U.S. will be the “Land of Opportunity” in 10 years, and many envisioning a country where it is harder to get ahead and harder to get a good education.
Our Role in the World – America as “The Indispensable Nation” will become “A More Dispensable Nation,” predicting China, not the U.S., will lead the world in 10 years.
Politics and Government – The future of our ability to govern ourselves is in doubt, with low optimism about our ability to have effective government with regard to economic issues and key services, such as healthcare and education.
Meanwhile, there is increasing certainty on the shape of society. The Social Fabric – A new social issue consensus is emerging, with debates around issues like same-
sex marriage, legalizing marijuana and climate change on the way toward being resolved. Technology – The United States of Technology is a bright spot in our future, envisioning technology
surrounding us and improving our lives with tech entrepreneurs becoming the country’s real leaders.
And Americans have interesting views on The Way We Will Live, envisioning greater connection to religious institutions, fewer Americans entering the institution of marriage and less time spent on the roads.
4
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:We are moving from an “Age of Possibility” to an “Age
of Impossibility”
5
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
65 percent of Americans are not convinced the U.S. will be on the right track in 10 years
28%
37%
35%
Right Track
Don't Know
Wrong Direction
6
AMERICA’S PATHDo you think the United States will be on the right track or headed in the wrong
direction in 10 years?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds do not say America will be considered the “land of opportunity” in 10 years
7
LAND OF OPPORTUNITY IN 10 YEARSDo you think America will be considered the "land of opportunity" in 10 years?
YES NO DON’T KNOW
33%
42%
24%
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
23%49%16%
21%61%30%More likely to
get ahead
Don't Know
Less likely to get ahead
7 in 10 Americans are not certain that, in 10 years, working hard and playing by the rules will bring success
8
IN 10 YEARS
HARD WORK AND PLAYING BY RULES IN 10 YEARSTen years ago, do you think that people who worked hard and played by the rules were more or less likely to get ahead?
In 10 years, do you think that people who work hard and play by the rules will be more or less likely to get ahead?
10 YEARS AGO
ALLALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Hispanics, African-Americans are significantly more likely than white Americans to foresee opportunity in 10 years
9
Series1
29%
45% 47%
White African-American Hispanic
AMERICA WILL BE LAND OF OPPORTUNITY IN 10 YEARS
Do you think America will be considered the "land of opportunity" in 10 years? Showing “Yes”
Series1
24%
44%49%
White African-American Hispanic
MORE LIKELY TO GET AHEAD WITH HARD WORK/PLAYING BY RULES IN 10 YEARS
In 10 years, do you think that people who work hard and play by the rules will be more or less likely to get ahead?
Showing “More likely”
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds say income inequality will grow over the next 10 years
10
WEALTH GAP IN 10 YEARSDo you think that the gap between the rich and
poor will grow or shrink in the United States over the next 10 years?
16%
18%
66%Grow
Don't Know
Shrink
ALL
• Age 65+: 79% say Grow• Millennials: 59% say Grow
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Series1
47%
22%
31%Better
Don't Know
Worse
Most do not say public schools or the performance of American students will get better in 10 years
11
MATH AND SCIENCE RANK IN 2024U.S. students are currently ranked 31st in math and 24th
in science when compared to 65 other top industrial countries. Do you expect the U.S. to rank higher or
lower in these areas in 10 years?
PUBLIC SCHOOL SYSTEM IN 2024Ten years from now, do you expect the
American public school system to be better or worse than it is today?
Series1
44%
24%
32%Higher
Don't Know
Lower
• Millennials: 24% say Higher• Age 65+: 41% say Higher
• African-Americans: 44% say Better
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Americans tend to say private schools are the best option for children and will be in 10 years as well
12
23%17%
10% 11%
32% 33%
16% 18%19% 21%
Public school Charter school Private school Home schooling Don't know
SCHOOL OPTIONS TODAY AND IN 10 YEARSIn your opinion, what do you think is the best option for school-aged children in America today?
In ten years, what do you think will be the best option for school-aged children in America?
• Income > $75k: 41% say Private• Income <$35k: 31% say Don’t
know
IN 10 YEARS10 YEARS AGOALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
29%
50%
20%
Yes
No
Don't know
Most think college will be more important in the future, but only 29 percent of parents say they will be able to afford it
13
IMPORTANCE OF COLLEGE DEGREE IN 10 YEARS
IF PARENTS: Do you think it will be more important, less important or no more or less important for your children to have a college degree in 10 years than it was for you?
COLLEGE AFFORDABILITY IN 10 YEARSIF PARENTS: By the time they go to college, do
you think you will be able to afford your children’s college education?
ALL
ALL
56%
26% 7%11%
More Important No More or Less ImportantLess Important Don't Know
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most parents foresee a tough job market for their children in 10 years
14
EASE OF FINDING JOBS FOR CHILDREN IN 10 YEARSIF PARENTS: In 10 years, will it be easy or difficult for your children to find
good jobs?
9% 16% 38% 26% 10%
Very easy Somewhat easy Somewhat difficult Very difficult Don't know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
60%21%
18%Yes No
Don't know
Despite a negative economic outlook, 6 in 10 parents express optimism about their children’s well-being
15
CHILDREN BETTER OFF IN 10 YEARS THAN PARENTS WERE AT SAME AGEIF PARENTS: In 10 years, do you think your children will be better off than you were at their age?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
44%31%
18%
54%41%
52% 45% 49%
72%50%
Women Men
Women have a more pessimistic view of their personal and household finances than men do
16
VIEWS BY GENDER: IN 10 YEARS…
QUESTIONS SHOWN:• In 10 years, do you expect to be better off or worse off financially than you are today? Showing “Better off”• In 10 years, do you think you will be on a path to affording retirement? Showing “Yes”• By the time they go to college, do you think you will be able to afford your children’s college education? Showing “Yes”• IF PARENT: In 10 years, do you think your children will be better off than you were at their age? Showing “Yes”• In 10 years, do you think you will be able to afford to go on regular vacations? Showing “Yes”
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:America as “The Indispensable Nation” will become
“A More Dispensable Nation”
17
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Only 3 in 10 envision America’s global standing being on the rise in 10 years
18
AMERICA’S GLOBAL STANDING IN 10 YEARSDo you think America’s global standing will be on the rise or in decline in 10 years?
30% 43% 26%ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
China U.S. Russia Japan UK Germany India
68%
44% 43%
21%13% 9% 9%
ALL
Most think China – not the U.S. – will be a superpower in 10 years
19
SUPERPOWERS IN 2024Which countries do you think will be considered “superpowers” in 10 years? Please name as many
countries as you think apply.
• Income of >$75k: 79% say China
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
A majority believe China will be the world’s biggest economic force in 10 years
20
TOP GLOBAL ECONOMIC FORCE IN 10 YEARSWhich country do you think will be the world’s biggest economic force in 10 years?
U.S.
China
20%
53%
ALL
• Income of >$75k: 63% say China• Income of <$35k: 49% say China
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Only 22 percent say there will be more peace around the world in 10 years
21
22%
55%
23%
More peace Less peace Don't know
ALL
WORLD PEACE IN 10 YEARSIn 10 years, do you think there will be more or less peace around the world than there
is today?
• Millennials: 28% say More peace• Age 65+: 15% say More peace
• Democrats: 27% say More peace• Republicans: 14% say More peace
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Almost half foresee the U.S. having engaged in armed conflict with Iran by 2024
22
ARMED CONFLICT WITH THE U.S. IN 10 YEARSIn the next 10 years, do you think the United States will have engaged in armed conflict with any of the
following countries?
45%
31%
19%
ALL(Showing yes)
• Millennials: 44% say Russia, 25% say China• Age 65+: 7% say Russia, 6% say China
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:The future of our ability to govern ourselves is in
deep doubt
23
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds are not convinced Americans will be more unified in 10 years
24
More uni-fied49%Less uni-
fied32%
Don't know19%
More uni-fied
Less unified
Don't know
UNITY 10 YEARS AGODo you think Americans were more or less
unified as a people 10 years ago than we are today?
More uni-fied33%
Less uni-fied41%
Don't know26%
More uni-fied
Less unified
Don't know
UNITY IN 10 YEARSDo you think Americans will be more or less unified as a people in 10 years than we are
today?
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
A majority think government will be bigger in 10 years, but most do not say it will be more effective
25
EFFECTIVENESS OF GOVERNMENT IN 10 YEARS
Do you think the American government will be more or less effective in 10 years than it
is now?
35%
33%
32%More Effec-tive
Don't Know
Less Effective
ALL
18%
29%
54% Bigger
Don't Know
Smaller
SIZE OF GOVERNMENT IN 10 YEARSDo you think the size of government will be
bigger or smaller in 10 years than it is today?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Federal budget/national debt
Rising costs of college education
Traditional family values
Taxes
Health care
Defense and national security
Homeland security and terrorism
Energy independence
Alternative energy sources
21%
16%
18%
15%
32%
34%
36%
37%
41%
37%
35%
35%
34%
29%
21%
20%
18%
17%
Made progress
Gone backward
Americans tend to foresee moving forward on energy and security, moving backward on taxes and the cost of college
26
PROGRESS/REGRESSION ON ISSUES IN THE NEXT 10 YEARSWhen it comes to addressing each of the following issues, do you think that the United States will have made progress, will have gone
backward or will there have been no change in the next 10 years?
Top Four: Made progress
Bottom Four: Gone backward
In the middle
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most believe Obamacare will either look very different or cease to exist by 2024
27
STATUS OF OBAMACARE IN 10 YEARSWhat do you think the Affordable Care Act, also known as Obamacare, will be like in 10
years?
It will exist with only minor changes
It will exist but with major changes
It will no longer exist Don't know
18%35% 32%
15%
ALL
• Republicans: 46% say No longer exist• Democrats: 23% say No longer exist
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Americans are more likely to think we will have a government-run health care system than a private one
28
GOVERNMENT VS. PRIVATE HEALTHCARE SYSTEM IN 10 YEARSIn 10 years, do you think the United States will have a national health care program supplied to everyone by the government instead of a private health care system?
38%
27%
36% National health care
Private health care
Don't know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most believe they will have less privacy from the government in ten years and view that as bad for society
29
PRIVACY FROM U.S. GOVERNMENTIn ten years, do you expect to have more or less privacy from the U.S. government than you do today?
10%
77%
13%
ALL
20%
58%
22%ALL
GOOD OR BAD FOR SOCIETY?Overall, will that be a good thing for our society or a bad thing?
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most think there will be more gun violence in the next ten years – as well as more gun laws
30
GUN VIOLENCE IN TEN YEARSDo you think there will be more or less gun violence in America
in ten years than there is now? (Showing All)
58%
18%
23%
More gun violence Less gun violence Don't know
GUN CONTROL LAWS IN TEN YEARSDo you think there will be more or fewer gun control laws in the
United States in ten years? (Showing All)
58%
20%
22%
More gun laws Fewer gun laws Don't know
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:A new social issue consensus is emerging
31
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
32
73%
15%12%
Yes No
Don't know
SAME SEX MARRIAGE IN 10 YEARSIn 10 years, do you think same sex marriage will be
legal in the majority of U.S. states?
Overwhelming majorities believe same-sex marriage and marijuana will be legal in most states in 10 years
MARIJUANA LEGALIZATION IN 10 YEARS
In 10 years, do you think marijuana will be legal in the majority of U.S. states?
66%21%
13%Yes
No
Don't know
Millennials: • 66% say Yes on same sex marriage
• 57% say Yes on marijuana
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most expect climate change to affect them more in 10 years
33
AFFECT OF CLIMATE CHANGE IN 10 YEARSIn 10 years, do you think the effects of climate change will affect you more or less than they do today?
54%
20%
26%
Will affect me more Will affect me less Don't know
ALL
Extreme temperatures
More severe storms
Severe droughts
Melting polar ice caps
Food shortages
Extinction of species, such
as polar bears
Coastal communities under water
Don't know
75%
72%
63%
60%
50%
46%
43% 3%
ALL
MOST OBVIOUS EFFECTS OF CLIMATE CHANGE IN 10 YEARSWhich of the effects of climate change will be more obvious in 10 years?
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
34
FEWER CHILDREN IN 10 YEARSDo you think Americans will be having fewer children 10
years from now than they are having today?
A majority envision a weakening of the traditional family unit in 10 years
ALL
54%27% 19%
Yes
No
Don't know
ALL
21%
54%
25%
Better
Worse
Don't know
RAISING CHILDREN IN 10 YEARSDo you think children in the United States will be raised
better or worse in 10 years than they are now?
• Millennials: 39% say Yes• Age 65+: 68% say Yes
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
35
FUTURE U.S. PRESIDENTSTen years from now, do you think the United States will have elected the following?
A female president A Hispanic president An African-American president
A gay president
67% 31
%30% 14
%
ALL (Showing yes)
Two-thirds think a female president will be elected in the next 10 years
• Millennials: 39% say African-American• Generation X: 38% say African-American
• Baby Boomers: 23% say African-American • Age 65+: 22% say African-American
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:The United States of Technology is in our future
36
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
A majority believe technology has made their lives better and will continue to do so in 10 years
37
63% 60%
16% 16%21% 24%
Better Worse Don't Know
TECHNOLOGY’S IMPACT ON LIFESince 2004, have personal technology advancements made your life better or worse?
In 10 years, do you think that advancements in technology, such as phones, computers, TVs and music players, will make your life better or worse than it is today?
ALL
IN 10 YEARSSINCE 2004
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Tech entrepreneurs are most likely to be considered the future leaders of our society
38
Technology en-
trepreneurs
Political figures
Business leaders
Celebrities Philanthropic leaders
Athletes None of the above
44% 37% 34%23% 20% 16% 22%
ALL
LEADERS IN SOCIETY IN 10 YEARSIn 10 years, which groups of people will be considered leaders in our society? Please choose any
that apply.
• Age 65+: 53% say Tech entrepreneurs
• Millennials: 33% say Tech entrepreneurs
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Americans are equally likely to say they will prefer communicating face-to-face and via technology in ten years
39
63%
41%29%
44%
9% 15%
Face-to-face Via technoogy Don't KnowALL
PREFERRED METHOD OF COMMUNICATIONWhich method of communication do you prefer today?
Ten years from now, do you think you will opt to communicate face-to-face or via technology when given the choice?
TEN YEARS FROM NOWTODAY
Millennials today• 48% say Face-to-face
• 38% say Via technology
Millennials 10 years from now• 41% say Face-to-face
• 41% say Via technology
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most foresee technology surrounding them in 10 years
40
WIDESPREAD USAGE OF TECHNOLOGY IN 10 YEARSDo you think the following technology will be widely used in 10 years?
Robots Drones Medicine capable of monitoring and reporting changes in the
body
59% 70% 60%
23% 14% 20%18% 16% 20%
Yes No
Don't Know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most Americans expect companies to collect more information in ten years and think that will be a bad thing
41
INFORMATION COLLECTION BY PRIVATE COMPANY IN TEN YEARSIn ten years, do you expect private companies to collect more or less information about you
than they do today?
73%
12%
15%ALL
18%
56%
26%ALL
GOOD OR BAD FOR SOCIETY?Overall, will that be a good thing for our society or a bad thing?
• Age 65+: 83% say More information• Millennials: 54% say More information
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most do not say social media will make their lives better in the next decade
42
41%36%
24% 26%35% 38%
Better Worse Don't knowALL
EFFECT OF SOCIAL MEDIA ON LIFEIn 2004, Facebook had just been created, and the term "social media" had not been coined. Has social
media made your life better or worse in the past ten years?
Do you think that social media will make your life better or worse in the next decade?
IN NEXT DECADEPAST 10 YEARS
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
More than half are not convinced they will subscribe to a live TV service in 10 years
43
45%
26%
29%Live TV service
Exclusively stream-ing TV shows on-demand
Don't know
TV SERVICE IN TEN YEARSIn ten years, do you think you will have a live TV service (such as cable or satellite) or will you have canceled your live TV
service in favor of exclusively streaming TV shows on-demand (through companies such as Netflix and Amazon)?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
44
Imagining 2024:The way we will live
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
A majority expect to attend religious services more frequently in 10 years
45
*Reduced base sizes
19%
34%
38%
8%
ALL
Frequently
At least some-times
Never
Don't know
52%
22%
26%
IF ATTEND
More fre-quently
Less fre-quently
Don't know
CURRENT RELIGIOUS SERVICES ATTENDANCEDo you currently attend religious services frequently, at least
sometimes or never?
RELIGIOUS SERVICES ATTENDANCE IN 10 YEARSIF ATTEND: In ten years, do you expect to attend religious
services more frequently or less frequently than you do now?
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
46
22%
56%
22%More common
Less common
Don't know
MARRIAGE 10 YEARS FROM NOWDo you think marriage in the United States will be more or less common ten years from now than it is today?
DIVORCE 10 YEARS FROM NOWDo you think divorce in the United States will be more or
less common ten years from now than it is today?
63%15%
22%More common
Less common
Don't know
A majority think marriage will be less common 10 years from now and divorce will be more common
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
A vast majority say they have a car now and think they and their children will have a car in 10 years
47
77% 75% 72%
23%14% 15%11% 14%
Yes No Don't Know
*Reduced base sizes
ALL
CAR OWNERSHIPDo you currently own a car?
In ten years, do you think you will own a car?
IF PARENT: In ten years, do you think all of your children of driving age will choose to own and drive a car?
IN TEN YEARSCURRENTLY CHILDREN, IN TEN YEARS
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Almost half think they will be driving less frequently in ten years
48
27%
45%
28%
ALL
More fre-quentlyLess fre-quentlyDon't know
FREQUENCY OF DRIVING IN 10 YEARSDo you think you will drive more or less frequently in ten years than you do
today?
• Millennials: 25% say Less frequently• Generation X: 33% say Less
frequently• Baby Boomers: 52% say Less
frequently• Age 65+: 79% say Less frequently
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
20 percent expect to buy an electric car in ten years, and 69 percent expect gas prices to rise by more than $2 per gallon
49
20%
69%
47%
14%
33%
17%
Yes No Don't Know
ALL
ELECTRIC CAR IN 10 YEARSIn ten years, will you have bought an electric car?
GAS PRICE INCREASE OF MORE THAN $2 PER GALLON IN 10 YEARSIn ten years, do you think gas prices per gallon
will have increased by more than $2?
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Almost half think airline delays will be longer in 10 years than they are today
50
47%
21%
32%
ALL
Longer
Shorter
Don't know
AIRLINE DELAYS IN 10 YEARSIn ten years, do you think airline delays will be longer or shorter
than they are today?
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Half say they weighed less 10 years ago and nearly half say they will weigh less in 10 years
51
32%
19%
50% 49%
17%
31%
More Less Don't know
*Reduced base sizes
ALL
WEIGHT 10 YEARS AGO AND IN 10 YEARSTen years ago, did you weigh more or less than you do today?
In ten years, do you expect to weigh more or less than you do today?
IN 10 YEARSTEN YEARS AGO
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
More say they will read printed books than printed newspapers or magazines 10 years from now
52
36%
50%46%
37%
18%13%
Yes No Don't know
BOOKSNEWSPAPERS/MAGAZINES
READING PRINTED NEWSPAPERS/MAGAZINES AND BOOKS IN 10 YEARSTen years from now, do you think you will be reading any newspapers or magazines printed on paper?
Ten years from now, do you think you will be reading any books printed on paper?
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Football, Basketball, Baseball and Soccer are the sports Americans most expect to be more popular in 10 years
Footb
all
Baske
tball
Baseb
all
Socce
r
Ultimat
e fig
hting
Hocke
y Golf
Boxing
Snowbo
ardin
g
Tennis
Lacr
osse
15% 22% 25% 24% 32% 29% 34% 39% 34% 38% 43%27%
31% 30% 30%31% 35% 34%
33% 37% 35%40%
58%47% 46% 46%
37% 36% 33% 29% 29% 27%17%
More popular
Don't know
Less popular
53
POPULARITY OF SPORTS 10 YEARS FROM NOWTen years from now, do you think each of these sports will be more popular or less popular in the
United States than it is today? (Multiple Responses Permitted)
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Americans are more likely to say they will go to the movies less instead of more in ten years
54
11%
46%
27%
16%More frequently
Same amount
Less frequently
Don't know
MOVIE GOING IN 10 YEARSIn ten years, do you think you will go to the movies more frequently,
less frequently or about the same amount as you do currently?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024The Atlantic/Aspen Institute
IMAGINING 2024
Most think The Simpsons will no longer be on the air in ten years
55
36%
64%
Yes
No
THE SIMPSONS STILL ON TV 10 YEARS FROM NOW?Ten years from now, do you think The Simpsons will still be on TV?
• Millennials: 51% say Yes
ALL