AMY WICHELOW’S BLOG ANALYSIS

CAMERA SHOTS:

This is a close up shot of the model looking directing at the camera. A close up shot is when a feature or part of the subject takes up the whole frame but still can see the background. This shot has been used to signify the model’s expression towards her singing and emphasising her reaction state.

Furthermore, this shot is called a medium close up which is a shot half way between a medium shot and a close up shot. This particular shot exposes the face more clearly without getting uncomfortably close. Compared to her previous shot, this one stands out due to her hairstyle which looks fancy and attractive.

Bird’s Eye view has been used in this shot. The use of a bird’s eye view is to show from directly above which creates a dramatic effect and shows a different spatial perspective. The bird’s eye view really stands out as the background is black and the dominant model is looking up at the camera which symbolizes that she is interacting with the audience.

MISE-EN-SCENE:

In this scene, mise-en-scene has been used to attract the audience. The model is wearing a purple dress which evokes romantic and nostalgic feelings. The dress stands out as the background is black and makes the dress look more attractive. Along with the purple dress, there are glitters stacked to the top of the dress to make it seem as if the model is luxurious, powerful and ambitious.

This shot has a complete binary opposites where the female model is wearing a man’s outfit to symbolize that she may be a feminine but her action is very masculine. This can be seen through the formal dress she is wearing along with the mark on her face that signifies that she is masculine and strong.

In this scene, the model has light on one side of her face which means that she has a positive side and also a negative side where her other part of her face is dark. The light is coming is coming from the back which is known as a black light. The back light is placed behind the model and lights it from the rear. The purpose of the back light is to prove definition and subtle highlights to the model.

EDITING:

This scene has an editing technique where the duration of the scene is extended to 4 seconds to signify that this scene is important as it exposes the model’s expression to the audiences. This scene gives the audience the opportunity to see the model’s face for a bit longer to feel confident with the music video.

Dissolve is an editing technique which has been used in this scene to show the romantic effect of how the model is looking at the camera (the audience) in different places. A dissolve is a gradual transition from one image to another. The duration of the dissolve to the next scene only takes 2 to 3 seconds which is make the dissolve editing visible and very appealing to the audience.

This scene has a slow pace (slow motion) to signify that this scene is very important and as the ambient sound is soft and flowing with the instrumental music, it gives the audiences a hint that they are meant to feel relaxed when they watch this scene. A slow motion is an effect in music videos whereby time appears to be slowed down. The slow motion can be used for artistic effect, to create romance or suspense

SOUND: FLORENCE + THE MACHINE - SPECTRUMTHE MUSIC VIDEO AMY WICHELOW HAS USED AN EXISTING SONG WHICH IS CALLED SPECTRUM BY FLORENCE AND THE MACHINE. THIS SONG EXAGGERATES THROUGHOUT THE MUSIC VIDEO WHICH MAKES THE AUDIENCES EXCITED. AS THE SONG IS SUNG BY A WOMAN, IT WAS SUITABLE FOR AMY’S FRIEND TO PERFORM CONFIDENTLY IN FRONT OF THE CAMERA. THIS CHOSEN SONG IS A DOWNTEMPO BAROQUE POP, ART ROCK AND INDIE POP.