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1
The Skills of an InnovatorExcelling at Innovation
2Copyright © 2011 The Inovo Group LLC.
Eight Individual Innovation Skills
1. Outreach Engagement– The ability to build knowledge networks to find the
most valuable sources of knowledge and connect and engage with them in interactive observing and listening
2. Dispassionate Empathy– The ability to put yourself in someone else’s shoes
and experience the motivations that underlie behaviors of interest. Being able to describe ‘why’ someone behaves the way they do.
3. Active Exploration– The ability to explore, discover and understand
new knowledge. To be creative in finding and interpreting evidence through skeptical curiosity. To have an innate ‘feel’ for both knowledge of wants (needs and desires) and of possibilities (technology effects and constraints).
4. Experimental Imagination– The creative ability to come up with unique, new
and compelling concepts through mental recombination.
5. Mental Duality– The ability to keep the whole and the parts in
mind at once. The ability to go from the specific to the general and back again at will. The ability to connect levels.
6. Qualitative Synthesis– The ability to synthesize disparate, incomplete
and uncertain knowledge using all of the three thinking modes, to create models of the complex systems that determine adoption.
7. Clarifying Storytelling– The ability to craft a compelling narrative and
convey both the rational and the emotional aspects of plausible futures.
8. Options Decision Making– The ability to make decisions in the face of
ambiguity and uncertainty. To recognize the probabilistic and complex nature of unfolding actions and accommodate this complexity by keeping future options open.
3Copyright © 2011 The Inovo Group LLC.
OUTREACH ENGAGEMENT
The ability to build knowledge networks to find the most valuable sources of knowledge and connect and engage with them in interactive observing and listening
4
Outreach Engagement
• Connecting to the Right People– All types of individuals throughout
the eco-system
• Engaging them in the right way– Stories and metaphors
• Capturing the right knowledge– Emotional and rational needs and
desires
Copyright © 2011 The Inovo Group LLC.
5Copyright © 2011 The Inovo Group LLC.
DISPASSIONATE EMPATHY
The ability to put yourself in someone else’s shoes and experience the motivations that underlie behaviors of interest. Being able to describe ‘why’ someone behaves the way they do.
6
Dispassionate Empathy
Copyright © 2011 The Inovo Group LLC.
• Getting at the subconscious– Probing tacit knowledge
• Extracting the essence– Gain insight into motivations
• Understanding personas– Synthesize into meaningful segments
PersonaDescription
The socializer desires spontaneous sharing and interaction. They want to know that everyone is seeing the same thing at the same time…
Structured Needs & Desired
Model ofValues
72% 28%
Kano Repsonse Kano Response
Experiences To Enhance Harmony MTB Lo
Convenience MTB Lo
Reassurance MTB Med
Safety MH Hi
To ModerateRepulsion LTB Med
Outcomes To Increase Hygiene Knowledge MTB Lo
Sanitization Efficiency MTB Lo
Sanitization Timliness MTB Lo
To Minimize Effort Required LTB Lo
Germ Exposure LTB Hi LTB Med
Emotional Rational
7Copyright © 2011 The Inovo Group LLC.
ACTIVE DISCOVERY
The ability to explore, discover and understand new knowledge. To be creative in finding and interpreting evidence through skeptical curiosity. To have an innate ‘feel’ for both knowledge of wants (needs and desires) and knowledge of possibilities (technology effects and constraints.
8
Active Discovery
Copyright © 2011 The Inovo Group LLC.
• Explore new areas– Quickly learn new knowledge to
a level that is necessary and sufficient for dialog and understanding
• A ‘feel’ for technology– Rapidly get comfortable with
new industries and technologies and be able to get to the essence
• Seeking evidence– Uncover accommodation,
discover activity and energy• Iterative path finding
– Quick and effective coverage of new domains
BacterialOr Viral
AlwaysSterile
BodyHydration
BodyChemistry
AdaptableFiltering
CalorieTracker
Body FatMeasure
HygieneAssist
AdaptableEye Lens
AnimalIllness
BodyEvent
SunburnDetect
PerspirationAnalysis
RoadSurface
Blood NanoAnalysis
ClothesDetect Skin
Have IGone Bad
Middle EarInfection
SensitiveSkin
Strep ThroatDetect
StructuralAwareness
9Copyright © 2011 The Inovo Group LLC.
EXPERIMENTAL IMAGINATION
The creative ability to come up with unique, new and compelling concepts through mental recombination.
10
Experimental Imagination
• Recognizing opportunity– Confluence of wants and possibilities
• Creative conceptualization– New combinations, lateral thinking
• Connecting ambiguous dots– Finding surprising combinations
Copyright © 2011 The Inovo Group LLC.
11Copyright © 2011 The Inovo Group LLC.
MENTAL DUALITY
The ability to keep the whole and the parts in mind at once. The ability to go from the specific to the general and back again at will. The ability to connect levels.
12
Mental Duality
• Handling conflicting information– Plus-And, not Either-Or
• Moving up and down– Finding the ‘right’ level. Not
getting lost in the weeds or the clouds
• Connecting the levels– Understanding at one level
informs understanding at the others
Copyright © 2011 The Inovo Group LLC.
13Copyright © 2011 The Inovo Group LLC.
QUALITATIVE SYNTHESIS
The ability to synthesize disparate, incomplete and uncertain knowledge using all of the three thinking modes, to create models of the complex systems that determine adoption.
14
Qualitative Synthesis
• Seeing influences– Extracting the essential cause
and effect dynamics
• Imagining futures– Mental building and modeling
• Overcoming complexity– Dealing with the brain’s
limitations
Copyright © 2011 The Inovo Group LLC.
EfficacyTP Knowledge
Phase IDuration
Phase IIDuration
Phase IIIDuration
+ TT Check
EfficacyFN Knowledge
EfficacyTN Knowledge
EfficacyFP Knowledge
FTMS SensitivityImprovement
Continue Development
+
TotalEfficacy
Knowledge
EfficacyTP Acq Rate
EfficacyFN Acq Rate
EfficacyFP Acq Rate
EfficacyTN Acq Rate
Using FTMS
+ Believed Positive
+ Beleived Negative
True NegativeSide Effect
Level
Correct Dosage
FTMS SpecificityImprovement
Estimated Efficacy
Estimated Neg Side Effect Level
Estimated Dosage
Missed Opportunity Cost
Dosage Est Error
Side Effect Est Error
Efficacy Est Error
Wrong Dosage Est Cost
Wrong Side Effect Est Cost
AP Fraction
FN Fraction
TP Fraction FP Fraction
TN Fraction
AN Fraction
+ BP Fraction
+ BN Fraction
Phase IKA Rate
Base Sensitivity Base Specificity
Resulting Sensitivity Resulting Specificty
Base KnowledgeAcquisition Rate
FTMS KA RateImprovement
Resulting KA Rate
Resulting KA Rate
Current Phase
Num Trials in Phase
Num Patients in Trial
True CompoundEfficacy
Phase IIKA Rate
Phase IIIKA Rate
High KnowledgeLevel
KA Std Dev
Overall Efficacy Knowledge (pos/neg)
Success\Failure MeasuresTruth
Simulation Control
Knowledge Acquistion Truth Table
Simulation State
Truth Table
15Copyright © 2011 The Inovo Group LLC.
CLARIFYING STORYTELLING
The ability to craft a compelling narrative and convey both the rational and the emotional aspects of plausible futures.
16
Clarifying Storytelling
• Communicating experiences– Connecting on an emotional
level
• Distilling the essence– Insuring the message is clear
• Portraying the dynamic picture– Handling inherent complexity
Copyright © 2011 The Inovo Group LLC.
17Copyright © 2011 The Inovo Group LLC.
OPTIONS DECISION MAKING
The ability to make decisions in the face of ambiguity and uncertainty. To recognize the probabilistic and complex nature of unfolding actions and accommodate this complexity by keeping future options open.
18
Options Decision Making
• Decisions with imperfect information– Incomplete, ambiguous,
uncertain, conflicting
• Qualitative Judgment– Willingness to forgo quantitative
‘certainty’
• Options mentality– Decisions to keep options upon
until they deserve to be closed
Copyright © 2011 The Inovo Group LLC.
19Copyright © 2011 The Inovo Group LLC.
THINKING
20
Synthesis Thinking
Copyright © 2011 The Inovo Group LLC.
Synthesis
DesignThinking
Analytic Thinking
SystemsThinking
Empathy with users to create compelling
experiences
Data and analytics to discover patterns
Cause and effect relations between entities in a
complex system
21
Analytic Thinking
Copyright © 2011 The Inovo Group LLC.
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …
Total Available Market
$ $ $ $ $ $ $ $ $
Market Penetration % % % % % % % % %
% share % % % % % % % % %
Average Sell Price $ $ $ $ $ $ $ $ $
Revenue $ $ $ $ $ $ $ $ $
Cost $ $ $ $ $ $ $ $ $
A ‘typical’ market analysis spreadsheet
Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case.
Douglas Bowman - ex. Google designer
22
Systems Thinking
• Understanding Cause And Effect
• Taking into account the complete ecosystem
• Accommodating the aspects of complex systems – emergence and non-linearity
Copyright © 2011 The Inovo Group LLC.
Wal-mart Retail Link
23
Design Thinking
• Experience over Function
• Empathy over Attributes• Elegance over Features• Engagement over
Usability
The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. A creative process based around the "building up" of ideas where judgments are delayed until necessary.
Copyright © 2011 The Inovo Group LLC.
24
Synthesis Thinking
Copyright © 2011 The Inovo Group LLC.
Artifact & Adoption
DesignThinking
Analytic Thinking
SystemThinking
Empathy with users to create compelling
experiencesTransformation of the reading experience
Data and analysis to discover patterns# readers, # books,
demographics, income …
Cause and effect relations between entities in a
complex systemBuilt-in 3G, books in seconds, publishers , authors, reviewers, …
25Copyright © 2011 The Inovo Group LLC.