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Analyses BCG Matrix on ACI Limited
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Stamford University, Bangladesh
Group Mambers
• Mostafa Nura Alam [ BBA 048 14966 ]• Md. Asrafuzzaman Shipon [ BBA 048 14937 ]• Md. Ashiqur Rahman [ BBA 048 14953 ]• Maniruzzaman [ BBA 048 14946 ]• Md. Zaiul Hasan [ BBA 048 14984 ]
The BCG Growth-Share Matrix
Function of BCG Matrix
Question Marks
Stars
Cash Cows
Dogs
Question Marks
Stars
Cash Cows
Dogs
•Advanced Chemical Industries (ACI)
Limited
Company Profile
Authorized Capital Taka 500 Million
Paid Up Capital Taka 238 Million
Sales Taka 21,976 Million
Number of Employees 8,080 (Eight Thousand Eighty)
Financials (Year Ending December 2012)
Company Profile
Subsidiaries & joint ventures
• ACI Formulations Limited • ACI Agrochemicals • Apex Leather Crafts Limited • ACI Salt Limited • ACI Pure Flour Limited • ACI Foods Limited • Premiaflex Plastics Limited • Creative Communication Limited • ACI Motors Limited • ACI Logistics Limited • ACI Godrej Agrovet Private Limited • Tetley ACI (Bangladesh) Limited • Asian Consumer Care (Pvt.) Ltd. • ACI Consumer Electronics
Their Services• Pharmaceuticals• Animal Health• ACI Consumer
Brands• Public Health• ACI Motors• ACI Pure Flour• Retail Chain
Market • ACI Salt• ACI Foods
ACI Pharmaceuticals
*Anti-Infective*Anti-Ulcerant*Anti-Asthmatic and Anti-
Histamine*Analgesic, Anti-Pyretic and Anti-Inflammatory*Cardiovascular*Dermatological*Vitamin*Central Nervous System*Anti-Spasmodic*Oral Anti-Diabetic
ACI Animal Health
• REGULATORY STRATEGY AND PRECLINICAL
PLANNING
• CLINICAL TRIAL CONDUCT
• MEDICAL WRITING
Consumer Bbeands
ACI Aerosol ACI Coil
ACI Electronics.
ACI Public Health
• Savlon Soap • Savlon Antiseptic• Savlon Antiseptic cream• Savlon Hand wash• Savlon shower
ACI Motors
• Power tiller• Motor
• Automobiles
ACI Salt
ACI Pure Limited
• AIC Pure Atta• ACI Pure Maida• ACI Pure Suji
ACI Foods • Pure Chili• Pure Coriander• Pure Cumin• Pure Turmeric• Pure Curry Masala• Pure Kheer Powder• Pure Haleem MIX• Pure Mustard Oil• Pure Puffed Rice• Jhal Muri• Pure Toast• Pure Arometic Rice• Classic Chanachur• Hot & Spicy Chanachur• Sweet & Sour Chanachur
Retail Chain Market
Advanced Chemical Industries (ACI)
Limited Analyses based on
The BCG Growth-Share Matrix
*ACI Animal Health*ACI Pure Flour*ACI Salt
*ACI Foods*ACI retail Chain Market
*ACI Pharmaceuticals*ACI Public Health*ACI Consumer Brands
*ACI Motors
BCG Matrix
Analyses based on
•Profit•Assets•Liabilities
Analyses based on Profit
•ACI Pharm
aceutical
s
•*ACI Public
Health
•*ACI Consu
mer Bran
ds
•*ACI Anim
al Healt
h
•*ACI Pure Fl
our
•*ACI Sal
•*ACI Motors
•*ACI retai
l Chain
Mark
et
•*ACI Foods
-250000
-200000
-150000
-100000
-50000
0
50000
100000
150000
200000
Profit
Axis
Titl
e
Analyses based on Assets
•ACI Pharm
aceutical
s
•*ACI Public
Health
•*ACI Consu
mer Bran
ds
•*ACI Anim
al Healt
h
•*ACI Pure Fl
our
•*ACI Sal
•*ACI Motors
•*ACI retai
l Chain
Mark
et
•*ACI Foods
0500000
10000001500000200000025000003000000350000040000004500000
Assets
Axis
Titl
e
Analyses based on Liabilities
•ACI Pharm
aceutical
s
•*ACI Public
Health
•*ACI Consu
mer Bran
ds
•*ACI Anim
al Healt
h
•*ACI Pure Fl
our
•*ACI Sal
•*ACI Motors
•*ACI retai
l Chain
Mark
et
•*ACI Foods
0500000
10000001500000200000025000003000000350000040000004500000
Liabilities
Axis
Titl
e
Why They Are In Question Marks
High Investment
* ACI Foods*ACI retail Chain Market
Why They Are In Stars*ACI Animal Health
*ACI Pure Flour*ACI Salt
High Investment
Why They Are Cash Cow
*ACI Pharmaceuticals*ACI Public Health
*ACI Consumer Brands
Low Investment
Why They Are Dogs*ACI Motors
The End
Review About BCG Matrix
About ACI Group
Analyses ACI Limited
Answer The Question