Beyoncé is a pop and R&B singer songwriter. She is a very well established artist and known all over the world. On the front of the album Beyoncé is shown looking into the camera creating a connection with the audience, this is called direct mode address. She is wearing little clothing which makes her body admirable to the male audience. The black and white tone creates an edgy and engaging look to the photo, allowing the tonal contrast to stand out.

The CD’s have been made to look like mini vinyl records. This adds an interesting and alternative look, which also means that the album has a unique selling point for listeners.

The album does follow the rule of three. This design technique splits the square space of the album into a top, middle and bottom. The album name is placed at the top, the photo of the artist is placed in the middle and the name of the artist is at the bottom. This means that the mind can easily identify each item and it’s importance.

The overall look of the album creates represents the artist in a very bold and fearless way. By using black and white photography to represent the artist it gives her a gritty and powerful image creating the feeling of independence which is what her audience admire.