ANALYSIS OF MAGAZINE POSTER AND DIGIPAK

Fateh Khaled - 8703

BASTILLE – BAD BLOOD (2013)GENRE: INDIE ROCK

BASTILLE ARE A BRITISH INDIE/ALTERNATIVE ROCK BAND. THEY RELEASED THEIR ALBUM “BAD BLOOD” IN 2013, HOWEVER THEY ALSO RELEASED THEIR EXTENDED VERSION OF THE ALBUM CALLED “ALL THIS BAD BLOOD” WHICH FEATURED THEIR NEW SONG “OF THE NIGHT”

“Bad Blood”

Band logo

Band logoThis is a custom font which is used consistently throughout their branding. Which is the same font

seen on the poster

The album name ‘bad blood’ has the same typography as the bands logo

“Bad Steel presents” – play on word for bastillenot their actual record label.

People’s names associated with the albumTo make it movie like (credits) which is unique

Same image used across both platforms, lead singer running helps create star identity

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TAYLOR SWIFT – 1989 (2014)GENRE: POP SYNTHPOPTAYLOR SWIFT IS AN AMERICAN SINGER/SONGWRITER. SHE RELEASED HER ABLUM ‘1989’ DURING OCTOBER 2014 THROUGH BIG MACHINE RECORDS. THE ALBUM FEATURES TWO OF TAYLOR'S SUCCESSFUL NUMBER ONE HITS “SHAKE IT OFF” & “BLANK SPACE”

Her album name “1989” is ‘handwritten’ with a pen, 1989 is the year Taylor was born hence the name

Taylor’s album cover is based on polaroid filter paper

T.S. – Is written on Taylor’s album, this stands for Taylor Swift; her fans (who will buy this) will be able to easily recognise this.

Taylor tried making her new album more personal, in her poster she wrote ‘Taylor Swift’ handwritten with a pen

Image of TaylorAn image of Taylor is seen in both the poster and the digipak; this creates star status and brand identity

IMAGINE DRAGONS – NIGHT VISIONS (2012)GENRE: ALTERNATIVE ROCK/INDIE ROCKIMAGINE DRAGONS ARE AN AMERICAN ROCK BAND. NIGHT VISIONS WAS THEIR DEBUT ALBUM WHICH WAS RELEASED IN SEPTEMBER 2012, IT FEATURES THEIR NUMBER ONE HIT SINGLE ‘DEMONS’ AND THEIR HIGHLY SUCCESSFUL SONG CALLED”RADIOACTIVE”.

As you can see the image on the poster and the album cover are the same, however in the album the photo is zoomed out to show ‘more’ to the audience – exclusivity

Band logoThe text ‘Imagine Dragons’ is their custom font which they have the copyright to. This logo appears on all their media products

Album NameNight visions is written on both the poster and the album in smaller font (capital letters)

The image has a good contrast of colours, the purple and blue really compliment each other making it aesthetically pleasing

Image of a man (unknown identity) to provide a sense of enigma – correlating to the content of their album as fans don’t know what to expect from their first album