DIGIPAK AND MAGAZINE ADVERTISEMENT FOR THE DIGIPAK

Ancillary research

Task prep

As well as producing a music video you also have to design and create the digipak and magazine advert for the digipak’ release. Before you design your own you need to research real products and analyse them in terms of the 5 key concepts. For example, If you have chosen to produce a Pop video then you need to research the conventions of Pop digipak artwork and explain how you might use/ challenge these conventions with your own products.

What is a digipak?

A type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Task

Research 2-3 digipaks and their advertisements to show you understanding of them.

I would look at one from different genres to analyse the similarities as well as the differences.

Are there differences between alternative versions?