Andrew Carnegie Birthplace Museum

Lisa MckerronHNC Computer Arts and Digital DesignGraded Unit Gillian McArthur

The Brief

As designer I am required to create interest and to increase the visitor numbers to the Andrew Carnegie Birth Place museum. The museum is an interesting place to visit however, many people associated museums as old fashioned and a boring place to be. They need to see that it is fresh, exciting and that there is lots to see and do. This will be done by having the target audience as the parents of the children and by:

Devising a marketing plan for a gallery or museum A3 folder down to A5 finished size full colour leaflet Invitation to specific events Promotional material – pen, pencils, mugs Prepare a “PECHA KUCHA” style presentation

Aims and Objectives Aims of Practical Assignments: Promote the museum as a fun and interesting place to be To advertise their services to their target audience Information Sources to be used: Internet (primary source)

Research other styles of PECHA KUCHA style presentations Research important events Research businesses that will produce the promotional material designs

The Andrew Carnegie Birth Place Museum   Knowledge/Skills wishing to be gained: Interesting facts and important events that will feature within the Andrew

Carnegie Birth Place Museum Extended experience in the above Adobe/Microsoft programs Managing a project Meeting deadlines

Materials/Resources to be used: High Spec computer with speakers, a scanner and a printer Adobe Photoshop Adobe Illustrator Microsoft Powerpoint

Research on Client

Screen Shot of their Home Page on their website

Research on Client

Screen Shot of their History Page on their website

Research on Client

Screen Shot of their The Museum Page on their website

Research on Client

Andrew Carnegie Birthplace Museum’s original leaflet

A book which includes information on the funding which the museum lends

Colour Schemes

Possible colour schemes which may be used for the final products

Typography

Chosen Font

Research On Other Leaflets

Leaflets used by other Museums and Galleries

Possible Leaflet Designs

Possible Leaflet Designs

Final Leaflet Design In Progress

Research On Invitations

Invitations used by other museums

Possible Invitations Designs

Possible Invitations Designs

Final Invitation Design In Progress

Promotional Material Designs

Each Promotional Material will include a quote made by Andrew Carnegie

EvaluationStrengths

Speaking with my client Managing a project Learning more information about the

Museum Meeting the aims and the objectives of

the brief

Weaknesses Managing to stick to deadlines