Embed Size (px)
DESCRIPTION
The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania
Citation preview
Making More Money With Your Apps:
Mobile App Monetization
1. Who here has a live mobile app
in any store?
2. Who is deployed apps?
3. Ok, well making a living off of your
who is at least making some
money from their mobile apps?
So who are you?(this should build 1 at a time)
1. Think about revenue while building
your app
2. Marketing doesn't start on launch day,
it should start way before
3. Develop a paid user acquisition plan
4. Iterate with user feedback
So let’s build a mobile business
“Without marketing your product is just a project”
- Rob Walling
Generate Income
But my app is awesome!!!
Reach a need/problem
Projections and realistic expectations are crucial for a well performing business
Only 4 ways to make money in mobile:1. Contracting/Sponsors2. Paid downloads3. In-app purchases4. Advertising
1. Revenue
You don’t know how much revenue you can expect before you launch an app
Problem
on the Mobile App Store
Google Play
Samsung App Store
Paid Application
Challenge in Most of African Countries
Mode of payment
In-App Purchase
1st Version Premium version
Once a user downloads that app, monetization starts here by making that user to buy for other premium or advanced features.
Adverts
Ineractive [mobile app advertisement company]
Works like a charm if your app is highly popular
displaying banner ads
video ads
push notification ads on their app.
There are few misconceptions about advertising on mobile
1. User drop off
2. Poor ads being shown
3. Interfering with UX
Advertising
Mobile App Competitions
Google App Challenge
Vodacom App star
Pivot East
Mobile Hackthons
A good way to attract investors to your project
Gaming Specialty Community Utility
Contract Paid downloads In app Purchase Advertising
Each model has great applications
Banners App Icon App Screenshots Text
Case Study: Dwellable
Case Study: Dwellable
Users notice apps by….
Keyword of your application matters a lot …
04/12/2023 COSTECH | Mobile BootCamp
5 things you need to know about people
04/12/2023 COSTECH | Mobile BootCamp
People Don't Want to Work or Think More Than They Have To
Only provide the features that people really need
04/12/2023 COSTECH | Mobile BootCamp
People Have Limitations
Make the information easy to scan
04/12/2023 COSTECH | Mobile BootCamp
People are easily distracted
Bright colors, large fonts, beeps, and tones will capture
attention.
04/12/2023 COSTECH | Mobile BootCamp
People Create Mental Models
Either match or teach about your models
04/12/2023 COSTECH | Mobile BootCamp
Things that are close together are believed to "go" together.
Simple way to organize information
04/12/2023 COSTECH | Mobile BootCamp
Establish an emotional connection
Case: Bongo Flavor
Case: Bongo Flavor
Its for youth
Try to bring something unique
Refine based on market feedback
Know what the user need based on time
04/12/2023 COSTECH | Mobile BootCamp
Is this cheating?
04/12/2023 COSTECH | Mobile BootCamp
Your turn
@DENISMINJA1
Thanks!
