SOCIAL STATUS

A BASIC Introduction to Social Media

Social MediaSocial Media is defined as new media/new marketing.

Social Media can be easy to access, easy to share sites/blogs and

resources, easy to use, it promotes immediacy and when used correctly it can promote trust in your business/brand.

Social Media is dynamic; it is rapidly evolving and there is always something new to use, share and learn!

Social Media works on the same basics/principles of traditional marketing.

Just as a business has time for traditional marketing, in 10 years time social media will be just as normal as using emails and

websites.

And more necessary because social media is dynamic, global, entertaining and educational.

BlogsBlogs are daily journals/posts which can be publicly used to share

information about your business/brand.

Blogs drive content and can be found on search sites.

Blogs give a business the opportunity to write more in depth information, i.e. valuable content and you can add widgets/links

and information to your blog to drive SMO (Social Media Optimisation).

Blogs give businesses an opportunity to add content, to keep their community informed, to add photos, advertising, marketing and to

keep people updated.

Blogs are interactive and can be used to promote and market your business and brand. The more you update; the more you can drive

awareness about your business.

Blog Word Cloud – Social Status – http://socialnetworkingandmarketing.blogspot.com

Social networkingAny form of networking is great for business.

Either being involved and present at programmes, events, launches, sales etc

Or attending events for networking.

People want to connect and if they see a business offline and actually form a

relationship with the brand; this is beneficial because your advocates will share links and

content with their friends.

FacebookFacebook helps businesses connect with community and

individuals.

By creating a business page, you can build a brand and community on Facebook.

This page has to be interactive and checked/monitored on a daily basis.

I would recommend at least one update 5 times a week (during business hours); write original content, share links from your

website/blog, add images, videos, quotes, resources and information.

New Marketing/New Media is all about relationships and building them.

TwitterTwitter is considered a virtual newspaper. You can find any information on any subject matter; so people use Twitter to interact, communicate,

market and promote their business as well as sharing personal information (about their lives, interests etc)

Twitter is a highly interactive and public site.

It has a huge reach and it is an incredible way to communicate and build a brand.

Most people on Twitter communicate, market, promote, converse, engage and add links.

Twitter is primarily used to connect and interact with others. Twitter is also used to share and exchange information.

Tweet at least 3 times a day; check/monitor your account daily and use Twitter to find content, communicate and share.

LinkedInLinkedIn is considered as a networking site for business.

This is a site to promote your professional skills, share your expertise with others, join groups and discussions and promote

your own business products and services

Build a brand and profile on LinkedIn.

You can add all your sites on there including your website, Twitter account and RSS from blog.

It’s a great site to recruit, to interact with other business people, to share content, to answer questions and to source

information.

Other Social Media Sites to use:

Image Sharing sites – such as Picasa, Flickr or Photobucket amongst others to display pictures and use to share images on

other social media accounts

Pinterest.com – a great site to share visual content such as images, quotes, Infographics as well as connecting with others

Instagram – a photo sharing app

Google+ - which collates all your Google links and profiles – shares to Google and is considered another social network

which would be beneficial for business purposes

Other social networks – which has communities of like minded users such as moms, educators, bookworms etc (just search

Google to find the one you are after! And join)

ProfilesRemember when you met or made a connection and you had a

5 second spiel?!

Social media sites gives you a chance to put your best spiel, the best overview of your business online.

That profile or spiel is marketing YOU 24/7 and you can put THAT spiel on any site.

Set up information (profiles/bios/brief information) about yourself, business or brand online which reflects your business,

your style and your interests.

Privacy and EtiquetteThe Internet is generally a public domain. Anything you put online

stays online and can be easily found.

List the original source of content (images, videos, quotes, articles, blog posts etc); link back to the blog, the image or the video that

you have sourced.

Answer questions, respond to others, share resources, build a community.

Be mindful of what you say online and use Social Media to engage and interact with others and to build a community online.

Go with your instincts, never put ANYTHING that can affect you or

your business at a later stage.

Adhere to the terms and conditions of each account. Know your own company's’ policies and set up a social media policy, a

customer service and a PR strategy.

Safety IssuesThis is more applicable for youngsters and teens.

Don’t put up any addresses or personal details that can hurt you later.

Stay away from negative nasty comments, inappropriate pictures, contentious issues and details of things that are not

applicable to your business and brand.

Check bios, profiles, images and links before putting up information.

In terms of being safe online again use your instincts!

Enjoy social media:

Check your accounts everyday. Entertain, educate, inform yourself and others.

Curate content; find, read, research, source and share information with people.

Join conversations

Communicate and engage online and socially.

You can meet like minded people, post valuable information, promote, market and network your business.

It can change how you market and promote and it can help you grow a business and community online and reach people who you didn’t imagine you could connect with!

Remember:

Picture from - http://www.permeative.com/blog/wp-content/uploads/2012/02/socialmediatime-001.jpg

For more information; or for social media training and advice:

ebbyeryan@gmail.com

www.wix.com/ebbyeryan/socialstatus

Elana Bowman

Social Status0408 478 224

Be aware of wonder ...

Copyright Social Status 2012