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Anvil Media President & Founder Kent Lewis talks through the latest search engine optimization (SEO) research and trends, then highlights 14 best practices for SEO, as told via Awkward Band Photos.
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As Told with Band Photos
14 Awkward SEO Tips
Created by:www.AnvilMediaInc.com
Image credits:www.facebook.com/AwkwardBandAndMusicianPhotos
Agenda
Industry Update & TrendsTop 14 Awkward SEO Tips
SEO INDUSTRY TRENDS
Netmark SEO Ranking Factors
Search Engine Land SEO Periodic Table
Searchmetrics SEO Ranking Factors
MOZ Ranking Factors 2013
MOZ Ranking Factors 2013
MarketingSherpa SEO Strategies
Conductor SEO Strategies
Conductor SEO Empowerment Strategies
14 SEO AWKWARD TIPS
Strategic Alignment: Sales & Marketing
Context & Keywords
Analytics: Arm Yourself with Insights
Poor-quality Content = Panda Penalty
Duplicate Content = Bad Dog!
Go Global with Localization
Good Design = Good SEO
Go Mobile with Responsive Design
Site Speed: Slow = Deadly
Media Optimization: Consistency
Sticky Content: Good SEO
Broken/Dead Links = Bad SEO
Quality Links = Google Juice
Get Social: Sharing is Caring
Conclusion
Analytics: insights drive initiativesKeywords: core to optimization strategiesContent: multimedia & authorshipCode: responsive design & structured dataCredibility: backlinks & social sharingIntegration: strategy, sales, marketing, process & culture
Resources & Next Steps
Visit Anvil’s Resources section (articles, white papers)Subscribe to our SEM blogFollow us on Twitter at @AnvilMediaDrop us a line or sign up for our monthly newsletter
Q&A