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ENTER 2015 Destination Track Slide Number 1
Applying IT on Promoting Egyptian Tourist Destination
Mrs. Fatma El-Gammal
Ministry of Tourism, Egypt
Egyptian Tourist Authority [email protected]
http://www.egypt.travel
ENTER 2015 Destination Track Slide Number 2
Goals
• E.T.A aims to increase the inbound tourism to Egypt.
• Focusing the Egyptian civilization Image , modern development and the various Tourism products.
• Solving all problems that face tourism development.
• Encouraging the Domestic Tourism and raise the tourism awareness.
ENTER 2015 Destination Track Slide Number 3
Function
E.T.A main role is to achieve its goals as follows :
• Evaluating the Egyptian tourism products .
• Set up plans & programs for tourism promotion .
• Set up tourism attraction theme , domestic and international , by all means.
• Assist Travel agents and tourism establishments by supplying them with marketing and technical theme related to tourism promotion field .
ENTER 2015 Destination Track Slide Number 4
Hierarchy
InternationalTourism
sector
InternationalTourism
sector
DomesticTourismSector
DomesticTourismSector
Financial ,Economic andManagement
sector
Financial ,Economic andManagement
sector
Technical&
EngineeringSector
Technical&
EngineeringSector
Planning Sector
Planning Sector
Board of DirectorsChairman of the Board
Board of DirectorsChairman of the Board
ENTER 2015 Destination Track Slide Number 5
Tourist offices abroad
France (Paris) New York India
UK (London) China (Beijing)
Italy (Rome) Russia (Moscow)
Germany
Austria (Vienna)
Turkey
Poland (Warsaw)
Sweden (Stockholm)
Domestic Tourist offices in Egypt
ENTER 2015 Destination Track Slide Number 6
• Campaigns
• Road Shows
• Conferences & Exhibitions
• Promotion tools ( brochures – CD- posters – DVD )
• Advertising through media
• Publicity
• Web site
• IT Technologies
How to promote Egypt ?
ENTER 2015 Destination Track Slide Number 7
IT Projects used for Egyptian Tourism Promotion
• Web Site “ http://www.egypt.travel ”.• Live Streaming “ Egypt now “.• Micro site. • Mobile application “Egypt travel” for android and iOS.• SEO and Social Media.
ENTER 2015 Destination Track Slide Number 8
Web Site “ http://www.egypt.travel “
ENTER 2015 Destination Track Slide Number 12
Social Media & SEO
• Promote Egypt Products with Social Media Networks.
• Keeping Web Site www.egypt.travel in the first results of the different Search Engines i.e (Yahoo, Google , Bing , .. etc) depends on the market and language
Egyptian Tourist Authority-Planning Sector- Information Center
ENTER 2015 Destination Track Slide Number 19
Strategy 2020 of Egypt Tourism
1. Interactive screens at touristic attractions.
2. Information kiosk at all touristic attractions to help all tourists.
3. Use Augmented Reality and Face Tracking at all our tourism exhabitions.