BENEFITS OF MMS2012

WHY ARCHER MOBILE

Why Archer Mobile?

> Global leader in MMS communication and marketing solutions

> Strategic partnership – offering guidance and assistance

> Technology leaders – Scalable and flexible

> Industry experts – the best talent sourced from around the globe.

> Mobile Channel development leaders – global brand relationships

> Support – Our commitment to the partnership

> Knowledge-sharing partnership

> Creative expertise

WHY ARCHER MOBILE

What we do

As a global developer, owner, and operator of proprietary advertising and technical

platforms for high growth mobile and online marketing sectors, we provide customers,

including leading wireless carriers and consumer brands, with holistic solutions to

attract, retain and monetize relationships with consumers.

We offer brand owners the ability to design, manage and execute mobile-based

marketing campaigns through MMS messaging with improved messaging throughput,

better quality and reduced bandwidth usage on a per- message basis.

In addition to propriety MMS messaging solutions we offer products and services such

as .mobi sites, mobile greeting cards, mobile statements, high volume internet and

mobile ad-impression serving, loyalty programs, online support, and search and

database marketing.

BENEFITS OF MMS

» Zero Carbon Footprint •Reduce your carbon footprint by doing away with the need to print countless pages of personal statements.

» Instant Communication•Information is available immediately and is more current. •Statements are up-to-date and show a more complete financial view to the recipient.•Mobile Statements are delivered immediately.

» Measurability•Complete measurability on all statement campaigns.•Track exactly who received the MMS. •Follow up and report on all call-to-action activations.

» Personalised•Statements are now more personal and feature client’s details across all methods of delivery

» Absolutely Secure•Statement servers adhere to the strictest security regulations as required by leading financial institutions.•Data is stored only for the duration of the statement send.

» Cost Effective•For less than R2 per client interaction across any of the delivery methods, you cannot find a more cost effective way of ensuring your clients receive their financial information.

» Proof of Receipt•With our complete reporting solution, you have a full record of exactly when client’s received their statements.

MOBILE STATEMENTS

The Current Situation

With the current global trend being the focus on a more environmentally-friendly way

of communicating with your clients, Archer Mobile is proud to introduce a unique

approach to sending your monthly statements.

Instead of depending on multiple suppliers to achieve the delivery of statements in

different formats, Archer’s Digital Statement Solution incorporates all possible

digital solutions to ensure that you reach in any one of a number of cost-effective

and “green” ways

With Archer, you can send your statements using »

•E-Mail

•SMS

•MMS

•Mobi Site

MMS STATEMENTS

MMS Statements

Any amount of information can be included in the MMS,

allowing the client to see at a glance what his monthly

spend, payments or transaction history is.

In addition to the MMS, Archer offers the ability to

incorporate a Mobi Site into the Statement process. Unlike

online statements, the Mobi Site can be accessed directly

from the handset without the need for a fixed Internet

connection.

In this way, should more information be available that is not

included in the MMS, a link can be provided that will allow

users to view additional information on the Mobi Site.

MMS STATEMENTS

Database Scrubbing

Before the first Statement is sent, Archer Mobile will run a complete Data Cleansing

Scrub on your submitted data to ensure that we only communicate to MMS-enabled and

active numbers.

After the scrub, we will provide you with a full report on what numbers were:

•MMS Enabled

•SMS Enabled

•Non-active

This ensures that no money is wasted sending MMS Statements to numbers that are

unable to receive them. An alternative channel will then be chosen (either SMS, Mobi or

Email) to send the client their statement, ensuring that the entire base can be

communicated to.

MMS STATEMENTS

Campaign Reporting

Archer will provide detailed reporting on all statement campaigns, during and after the

send.

These reports will include »

•Number of messages sent

•Delivery statuses of these messages

•Whether the messages were retrieved, rejected or expired.

Should other measurable campaign results be made available, these figures will be

included in the reports. An alternative message can then be sent to clients who failed

to receive their MMS statement.

MMS STATEMENTS

Campaign Management

Archer will assist you with the scheduling of statement campaigns in such a way that

when the call centre is involved, smaller volumes are sent per hour over consecutive

days to prevent the call centre from being flooded with calls. We will also ensure that

statements are sent during “user-friendly” times to manage any irritation factor.

MMS STATEMENTS

Other Services Included

• Load balancing of deliveries based on capacity.

• Provision of infrastructure to deliver Statements to the MMSC.

• Managing return MMS and content delivery.

• 24/7 support team.

• Multiple Slide Supported

• MMS messages can be “paged” into multiple slides.

• Image Optimization and Compression Tool

• Images are transcoded for optimum mobile phone use.

• Data Size Counter

• Recipient Phonebooks Management

• MMS Delivery Management System

• Traffic regulation

• Online message status monitoring

• Reports are generated in real time, so status is accurate to the second.

MMS SAMPLE CAMPAIGN

MMS Collections

MOBI SITE

What is a Mobi Site

The .mobi domain is the first – and only – top level domain dedicated to users who

access the Internet through their mobile phones. With four mobile phones purchased

for every one personal computer, there’s a world of people whose main access point to

the Internet is a mobile phone. And every one of those users can trust that a web site

is compatible with their mobile phone if that site's address ends in .mobi.

Why Use .Mobi

In an increasingly mobile society, businesses, organizations and individuals need to

reach and interact with their customers via the mobile web. A .mobi address allows

them to bypass the constraints of geography, operators and handsets to effectively

reach their audience.

In short, .mobi will revolutionize Paperless Statements!

MOBI SITE

What Makes Our Mobi’s Unique

Based on our extensive experience in .mobi design, we will ensure that your .mobi

site is correctly configured for all mainstream mobile devices. These devices are

grouped into the following categories, each with their respective restrictions /

capabilities:

• Series 40: Mobile devices with small colour screens.

• Series 60: Later handset models. Larger colour displays. Normally with 3G broadband connectivity.

• Android: Latest Android handsets are also supported by our current platform, including selected Android-based Tablets

• Windows Mobile: Configured for use on larger Windows Mobile displays and Internet Explorer Mobile browsers.

• iPhone: iPhone browsers are supported with some limitations on form interaction and content uploading, due to Apple restrictions

• BlackBerry: Configured for use on larger blackberry displays / blackberry specific browsers.

MOBI SITE

In Conjunction with the MMS SolutionThe Mobi site component of DSS will operate in the following way »

•A monthly call-to-action SMS is sent out to the targeted data base informing that their

new statement information is now available on the Mobi site

•A WAP link is included in the SMS that can be clicked on and will then direct clients to

the Mobi site.

•After following the security prompts i.e. password or name if required once the Mobi

site has been opened, the most recent statement data will be displayed. Historical

data may also be displayed if necessary.

•Customers who receive any method of notification will be supplied a direct link to

their statement view without having to navigate the entire landing page of the

MobiSite. This level of access can also be customised based on the individual security

and accessibility needs that you may have.

MMS STATEMENTS

Sample Mobi Site

SMS STATEMENTS

SMS In Detail

The SMS component of the DSS will rely on a Mobile

Portal being established and available for detailed

statements. Since the characters of an SMS are limited

to 160, this aspect will mainly be utilised as a payment

reminder tool.

STATEMENT USAGE STATISTICS

MMS Marketing

Banking Sector

Term Loans - Maturing, Inactive and Dormant Accounts

Results proved that MMS had a 6% increase over SMS

 

MMS Statements

Banking Sector

Send an average of 2.5 million MMS Statements per month

Have increased collections by between R8 million – R12 million per month

Collection MMS at Pre-Legal has significantly lifted responsiveness

 

Retailer

Recent results received reveal that there was a significant increase in sales by

inserting marketing material slides into the MMS and confirmed a cost saving of 16

million in 2011

 

STATEMENT USAGE STATISTICS

MMS Collections

Banking Sector

Receptiveness to the MMS channel has been significant. Results proved that MMS had

a 20% increase in collections

Credit Card Suspension Campaign proved successful uptake rate of 26.7% within 48

hours of message being executed.

MOBILE STATEMENTS

In Conclusion

The benefits of implementing The Digital Statement Solution speaks for itself. There is

simply no other solution that offer the same cost-effective, instant and measurable

approach as DSS. Speak to us today as to how we can implement the next step forward

in customer communication.

THANK YOU FOR YOUR TIME!