Are You Paying Attention?

A Crash Course on CreativityVenture Lab

Claudio Parra Mora - Chile

Door are usually closed. Maybe it is because of the hot weather at this time of the year

Fonts and logotypes are usually consistent, but sometimes they are not.

Signals and messages that people do not even and behave like if they were already informed about them

People are not much into aware of what is in the ceiling

Some overwhelming menus I got bored of reading.

Some overwhelming menus I got bored of reading.

People behaving like if they were in their living room.

Insights

• People behaves like if nothing surprises them. Everything they see, they do not even read it maybe because they assume it is more of the same message.

• Messages are more into “controlling” or “selling”, rather than “seducing” consumers.

• Noisy places. People do not seem to realize about this.• People is more into aware of where are the surveillance

cameras.• Customers seems to be more like doing a duty rather

than enjoying shopping. They say no to every promoter.

Opportunities

• Designing messages and promotion strategies that “surprises” people: not more of the same or just one more.

• Making shop more quiet rather than “exciting” may attract people to a new atmosphere, where “selling” is not that obvious.

• Please hide cameras!