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Words4Every1 Writersrsquo GroupAugust 22nd
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 300 PM Intromeet and greet
- 310 PM An introduction to content marketing
- 335 PM BreakNetworking
- 345 PM Editing Workshops
- 430 PM BreakNetworking
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 300 PM Intromeet and greet
- 310 PM An introduction to content marketing
- 335 PM BreakNetworking
- 345 PM Editing Workshops
- 430 PM BreakNetworking
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
Thanks for coming
