Target Audience Research

Cliona Martin – AS Media

Typical Target Audience

Thrillers are generally particularly popular with the under 25's and have a slight female skew. With moviegoers in an attentive and focused mind-set, they provide a highly effective, distraction free advertising environment. There are usually warnings on the back of the DVD cover which states why it is rated as it is e.g. contains extreme violence or sexual scenes.

Our Target Audience

The audience which we are aiming to attract with our film is 15+ males or females who enjoy Psychological Thrillers. We chose to give our opening sequence this rating as it will contain aspects of violence and death. However it will not be an 18+ because the content is not overly explicit.

Films With a Similar Target Audience

• ‘Vacancy’ directed by Nimrod Antal• ‘Memento’ directed by Christopher Nolan• ‘Fatal Attraction’ directed by Adrian Lyne• American Psycho’ directed by Mary Harron• ‘Se7en’ directed by David Fincher• ‘Rear Window’ directed by Alfred Hitchcock• ‘Silence of the Lambs’ directed by Jonathon

Demme