Embed Size (px)
DESCRIPTION
This portfolio is a compilation of works completed by Ashley Stanton while attending FIDM/Fashion Institute of Design & Merchandising in San Francisco.
Citation preview
Ashley Stanton: Bio Oscar Wilde said, “You can never be overdressed or overeducated.” Ashley came to appreciate this saying at an early age. With a passion for fashion and knowing everything she can about the industry, Ashley has developed an eclectic skill set. She is a creative and dedicated individual with experience in many different roles throughout the retail industry including 6 years as a Store Manager and Pricer for a Luxury Consignment Store.
Ashley has completed her degree in Merchandise Marketing at FIDM/Fashion Institute of Design & Merchandising in San Francisco. Ashley is looking for an opportunity within a company where she can put her creative skills to work and build upon her existing industry knowledge. With proficiency in luxury sales, store management, and visual merchandising Ashley is sure to be a welcomed addition to the fashion retail industry.
Mission Statement
I strive to contribute creativity and innovation in the world of fashion
retailing.
Merchandising Marketing
BuyingBusiness
Management
Key Skills
Merchandising
Knowledgeable of Omni-Channel retailing and how important it is
for a seamless customer experience.
Background in visual communications and
merchandise presentation.
Strong trend forecasting and research skills.
MerchandisingPredicted and created the Spring
2014 fashion message for TOPSHOP: “All Work And More
Play” based on trends from their previous collections and upcoming trends in color, fabric, and fashion.
Merchandising
Determining color and fashion trends during the 1980’s based on economic, cultural, political, and
social influences during that time period.
Merchandising
I developed a concept for a store called “Retrofitters”. I designed the interior, floor plan, and wall elevations. I also
merchandised the store with fixtures and visuals based on my target market.
Marketing
Understanding of the importance of brand
identities and strategies.
Creative vision for marketing campaigns and product and
store promotion.
Knowledgeable of various forms of marketing including public relations, social media
and special events.
Marketing
Within a team environment, I created a Press Kit announcing Sarah
Jessica Parker’s appearance at Nordstrom to promote her new line. The Press Kit includes: Cover Letter,
News Release, Fact Sheet, Photo Opportunity Sheet, and Photo with
Caption.
Marketing
I created a blog called “Harlow Dreams”. The
theme of the blog is Fashion and Film and this particular blog covered the Red Carpet
at the Golden Globes.
Marketing
I created the home page to an online magazine called “Modern Maven”. It is a magazine for the modern woman
with a playful vintage theme.
Business Management
Strong interpersonal, leadership, and team-building skills.
Accomplished in developing and implementing a business plan for a
potential startup company.
Experienced in running a small business.
Business ManagementIn Leadership Development
we studied influential company leaders and what makes them successful. I researched Kip Tindell,
Founder and CEO of The Container Store.
Business Management
Within a team environment I developed a concept and wrote an
extensive business plan for a startup company called “Paws & Claws”. An upscale pet boutique specializing in
local and natural products and unique services.
Business Management
Buying
Experienced in developing a company profile by analyzing data
and identifying trends.
Ability to produce spreadsheets for assortment and six-month planning.
Knowledgeable of techniques used to allocate merchandise based on demographic and psychographic
within specific geographic locations.
Buying
For this project I acted as a buyer for the Joie
department at Nordstrom. I created a Market Trend
Analysis based on company, demographic, and
psychographic information.
Buying
As the buyer for the Joie department at Nordstrom, I
created a six-month sales and assortment plan based on
information from my Market Trend Analysis.
Buying16.6%
10.8%
11.0%
4.6%
Chicago Annual Incomes
$50,000-$74,999$75,000-$99,999$100,000-$149,000$150,000-$199,000
Within a team environment, I built a customer profile of the typical male
Burberry client in Chicago. I used demographic and psychographic data to
allocate a sweater to the Chicago store. The colors and sizes chosen are reflective of this
data.
Ashley StantonPleasant Hill, CA 925-451-1911 [email protected]
Merchandising, Marketing, Business Management, Buying
Profile of Strengths:Technical:Microsoft Office, Excel, and PowerPointManagerial:Project Management, Team Building, LeadershipInterpersonal: Creative, Dedicated, Organized, and Passionate
Education:FIDM/Fashion Institute of Design & MerchandisingSan Francisco, CAAssociate of Arts Degree: Merchandise MarketingJune 2014Courses Include:- Entrepreneurship- Leadership Development- Merchandise Presentation- Contemporary Business Strategies- Consumer Behavior & Research- Promotion in the Merchandising Environment- Merchandise Buying- Allocation
Experience:Labels Luxury Consignment, Walnut Creek, CA March 2007 to October 2013 Manager and Pricing Specialist- Drove sales through client relations and special events- Authentication of luxury items- Responsible for all pricing operations- Visual Merchandising- Employee and Customer relations
BCBG Max Azria, San Francisco, CA March 2006 to October 2006Sales Specialist, Flagship Store- Provided excellent customer service- Acted as personal stylist for all customers- Maintained client relationships through wish lists
Express, San Francisco, CA October 2005 to March 2006Fashion Stylist- Demonstrated excellent product knowledge- Familiarized clients with product fit- Participated in launch of new location
