Embed Size (px)
Citation preview
AskMisterWizard.scienceProviding science education and materials
for kids and teachers grades 1 thru 12
• The only web based complete science education support and learning system
• Large and growing demand• Balanced revenue generating streams• Highly recognizable name brand• Incubation support by IBM-Softlayer• Seeking $400,000 in funding to complete
development and launch site
About AskMisterWizard:
• Students are falling farther behind in being prepared in basic science education
• 39% -Elementary school teachers who say they are well prepared to teach science
• 37% -Graduating High School students that meet college ACT science benchmark level
• 22nd -Rank of U.S. student’s scores in science• No websites that focus specifically on
providing science education materials concurrent and supplemental to school curriculum
We Have A Problem:
• AskMisterWizard will help raise test scores, interest and participation in science by students through:– providing a complete body of core and
supplemental science education materials in a easy to use format for students and teachers in all science subjects, aligned with curriculum and NSTA standards.
– providing tools for conducting research, creating science projects, writing essays and completing homework projects.
What We Are Doing:
• Site will have three primary components:– Complete grade level curriculum with lessons, quiz
and testing materials (subscription).– Library of articles, videos and other materials for
conducting research for assignments such as essays and projects with integrated word processor configured for easy citation, reference and bibliography building creation.
– Ability to ask questions about science and receive answers with links and references to appurtenant materials from Mr. Wizard.
How It Works:
Khanacademy Sciencekids Sciencebuddies Discoveryeducation Funbrain Study.com AskMisterWIzard
Grade Levels 1 thru 12 No Grade Segmentation
No Grade Segmentation K thru 12 K thru 8 7 thru College 1 thru 12
Science Curriculum Segmented by Grade
LevelNo No No No No Yes Yes
Citeable Written Articles No No No No No Yes Yes
Videos Yes Yes Yes Yes No Yes YesOther Materials Yes Yes Yes Yes Yes No Yes
On-line Science Dictionary No No No No No No Yes
On-line Word Processor With Integrated Library
FunctionNo No No No No No Yes
Question and Answer Function Yes No Yes No No Limited Yes
Premium Content No No No Partial No All Partial
Optimized For Research and Creating Projects No No No Yes No No Yes
The Competition:
• Top Ten Education Sites Monthly Traffic: – 32,000,000 Visitors– 149,000,000 Page Views
• Student Population K Thru Grade 12:– U.S.: 54.8 million– Canada: 4.7 million– Great Britain: 8.4 million– India: 228.9 million– Total Potential Users: 296.9 million
Who Are Our Users:
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Unique Monthly Visitors
Month
Our Growth Rate:
Ads3.89%
Subscriptions82.07%
Sales14.04%
• Revenue generated from:– Sales of science related merchandise from retail partners and books and materials from publishing partners– Subscriptions for premium content – On-site advertising
Revenue Mix
Revenue Sources:
2015 2016 2017 2018 2019Revenue:Product Revenue $1,794 $1,322,613 $3,327,374 $5,254,925 $6,028,008Total Cost of Goods: $90 $66,131 $166,369 $262,746 $301,400Gross Profit $1,704 $1,256,482 $3,161,006 $4,992,179 $5,726,608
Marketing and Sales:Total Marketing and Sales: $21,000 $153,000 $191,250 $210,375 $231,413
General & Admin expensesRecurring Expenses
Payroll $138,000 $521,000 $660,550 $752,378 $814,996Payroll Taxes & Benefits $21,759 $75,624 $97,424 $112,698 $125,098Facilities and Equipment Rental: $11,200 $19,200 $31,200 $31,200 $31,200Utilities, Phone $1,750 $4,200 $4,200 $4,200 $4,200Insurance $350 $1,100 $1,200 $1,200 $1,200Supplies $1,750 $3,000 $3,000 $3,000 $3,000Content Acquisition $8,500 $138,000 $286,800 $310,800 $310,800
Legal and Accounting $5,000 $0 $0 $0 $0
Other Outside Services $0 $6,000 $9,000 $9,000 $9,000Start-up Expenses $15,000 $0 $0 $0 $0
Total General & Admin expenses $203,309 $768,124 $1,093,374 $1,224,475 $1,299,494
EBDTA -$222,605 $335,357 $1,876,382 $3,557,329 $4,195,701
Projected Financial Performance:
The Team:
Michael MoberlyFounder - CEOBS in Business Finance, Juris Doctor.Founder of CMC Media Inc., a developer of websites and video applications.Director of Finance, DataLabs, developer of SaaS clinical drug trial applications.Search engine results and website performance analyst.Speaks Java, PHP, MySQL and HTML.Developed projects:Wuzzl.com, social media site, over 1.2 million users.KamChatter, web based video chat application.GrubMaster, mobile application for discounts from selected restaurants.
Daniel FrolovDirector of ContentBS in Business Administration Customer Service experience in nation wide retail operator
Bogumil DzieciatkowskiDirector of Partner DevelopmentBA Business Administration FinancePrivate equity business valuations and corporate finance in the healthcare and high tech industries
• The only web based complete science education support system
• Balanced revenue generating streams• Bootstrapped by founders to date.• Seeking $400,000 in funding for:– Accelerate creation of core site capability– Create updated and enhanced user interface– Create base video content– Obtain publisher provided core content– Increase exposure to teachers and students
To Summarize:
