RESEARCHING POTENTIAL ARTISTS

MAX KIMBERLEY

POTENTIAL ARTISTS

Bastille

George Ezra

James Blunt

Drake

Calvin Harris

Major Lazer

The 1975

Shaun MendesOne republic

BASTILLE

Image: The band are styled casually and follow the expectations of the indie-rock genre as they generally wear skinny genes, casual t-shirts and leather jackets or hoodies. This appeals to the target audience and creates a strong band image to make them stand out.

Types of videos: The bands music videos follow a narrative/performance structure. Often cutting between an engaging narrative to a band performance in a range of locations. Example: https://www.youtube.com/watch?v=1E36WU9Wzf4

Platforms: There music is available on a range of

platforms such as YouTube and vevo

BASTILLESocial media: The band has a large following on social media with 1.2 million followers on twitter as well as having their own Facebook page, Instagram page and website

Synergies: The band has a range of synergies such as there own clothing line with "Wild world" and there own books.

Aspiration components:• Narrative/ performance structure of

music videos and the ability to engage the audience throughout.

• The styling of the band relating to the conventions of the genre

• The strong band identity created

SHAUN MENDES

Image: The artist has a strong image as he is the main focus in album covers and throughout music videos following the conventions of the pop genre. His styling is generic as he wears skinny genes with casual t-shirts and jackets. This is to appeal to his target audience and make him relatable.

Types of Videos: His music videos follow a strong narrative structure with aspects of performance within the narrative. His narratives are used to engage the audience working parallel with the song to often provoke emotion.Example: https://www.youtube.com/watch?v=lY2yjAdbvdQ

SHAUN MENDES

Social media: Has a large following on social media with 7.89 million twitter followers as well as his own website advertising tour dates and links to his SoundCloud/Spotify pages. Also has a strong following on his Instagram and Facebook pages 

Synergies: Has a wide range of merchandise available on his websites such as clothes and accessories. Also had a strong synergy with Disney created the soundtrack to the Disney movie "Descendants". https://www.youtube.com/watch?v=qSdrX7jWJHo

ASPIRATION COMPONENTS

• The ability to portray emotion through a narrative performance and engage the audience.

• Styling appeals to target audience and makes the artist relatable

• Synergies with companies with similar target audience to increase the artists following

• The artist being the main focus of all videos and album covers