Assignment 20

Assign 20: Synergies (Complete at least 3 different artists/groups)

Name of Artist/Group:Imagine Dragons

Album Cover Name Key Features Highlighted

Smoke and Mirrors Similar graphics and ideas that are clear in the trailer. The text stands out from the contrasting colour. Text is clear and simple.

Album Teaser Trailer Key Features Highlighted

Smoke and Mirrors trailer Similar themes of darkness and dark colours. Shows the group success and their live performances which allows their audience to gather an idea of what they are

like live. Plays a variety of songs from the album in the background of the trailer.

Music Video Single Key Features Highlighted

Gold Follows are dark and mysterious theme. The video is all performance. The lighting aspect plays a key role in this video.


I bet my life This is an all narrative video. Similar themes run throughout again of darkness which relates to the album.

What features can be seen across all 4 products to create brand identity? The use of dark colours and a dark overall theme and atmosphere to the videos, digipak and trailer. A clear focus on the bands passion and love for music. The constant use of dark colours.


Name of Artist/Group:Skepta


Konnichiwa Plain and simple layout and design. A none clear picture of the artist even though he is a big name in the Grime genre. The digipak states where he is from ‘London’ which shows he is proud of where he grew up.

Album Promotion Poster Key Features Highlighted

Konnichiwa tour Simple and same red stamp image of artist follows through to the poster. Same colour Scheme and design.


Man Putting the stand out feature of the album (the stamp) in areas around London. Shows he is putting a stamp on the music industry. The video highlights the artists background of being in the streets.


It ain’t Safe Performance video Shows his daily life and the people he hands around with.

What features can be seen across all 4 products to create brand identity? The red stamp is put on many of his products to create a brand of himself and to increase the awareness of the artist. The locations are all very similar. The videos are shot on the streets of London which shows his audiences he is proud of where he grew up. The name of the album is named ‘Konnichiwa’ as it was one of the artists first abroad performances and he has a large fan base there.


Name of Artist/Group:The 1975


I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It

The colours stand out however are shuttle with the contrast in the white and the pink. The use of the colour pink relates to their target audience (female) as conventionally the colour pink is associated with

females.

Album Teaser Trailer Key Features Highlighted

I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It

Follows the same idea and colour scheme as the digipak. Has the artist’s songs playing in the background to make their audiences aware of their music. Asking their fans to vote for them so that they can win an award which will increase their awareness as a band.


The Sound The colour pink is clear throughout. The font is also like the one that can be seen in the album and the teaser trailer. The similarities allow the band to have a distinct image and allows them to be easily recognised. The video is purely performance.


UGH Performance Video The colour pink can be seen in some aspects of the lighting. Dark backdrop however the lighting constantly changes.

What features can be seen across all 4 products to create brand identity?

The same colours and font which allows the band to be easily recognised which will improve the awareness of the band. Most of their videos are performance which shows their dedication and focus on music.

Education

Assignment 20