ASSIGNMENT 9 PART 2HIMMET BAHRA

GENREPOP MUSIC & KATY PERRY• GENRE DIVIDES THE DIFFERENT CATEGORY'S OF MUSIC UP AND EACH

CONTAINS ITS OWN CONVENTIONS WHICH ARE EITHER CHALLENGED OR DEVELOPED BY MODERN ARTISTS IN THE 21ST CENTURY.

• AN EXAMPLE OF A POP SONG WOULD BE ROAR BY KATIE PERRY. THIS FOLLOWS THE GENERAL CONVENTIONS OF A MUSIC VIDEO AND PORTRAYS KATY AS THE MAIN ARTIST AND FOCUS OF THE VIDEO.

• HOWEVER WITH HER COSTUME, IT IS VERY BOLD, FITTING WITH THE MEANING OF THE SONG AND DEVELOPS THE GENERIC CONVENTION OF COSTUME FOR POP ARTISTS.

SYMBOLISMHELMETS & DAFT PUNK• DAFT PUNK USE THEIR HELMETS NOT ONLY AS AN INDIVIDUAL SONG,

HOWEVER IN PART OF A WHOLE ALBUM TO CREATE A DISTINGUISHABLE BRAND IMAGE.

• FURTHERMORE, THIS SYMBOL OF THE HELMET ONCE ASSOCIATED WITH DAFT PUNK IS USED REPETITIVELY.

• THIS IS ALSO TO SYMBOLISE NOT ONLY A BRAND IMAGE ,BUT ALSO THE FUTURISTIC LOOK AND NEW TAKE ON MUSIC IN THE INDUSTRY WITHIN THE 21ST CENTURY WITH THE ADVANCEMENT OF TECHNOLOGY. SOME COULD ALSO THAT THE MORE TECHNO MUSIC BECOMES, THE FURTHER IT COMES FROM REALITY MAKING MUSIC HYPER REAL IN SOME CASES.