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Alpha Sigma Tau Communications Inventory
Alpha Sigma Tau: Communications Inventory
Review
Cate Indiano DesktopMedia 6 January 2012
Alpha Sigma Tau Communications Inventory
Outcomes for today • Communications inventory • What other organizations are doing • Research
Alpha Sigma Tau Communications Inventory
• The Alpha Sigma Tau communications inventory is designed to give the organization better control and management of its current and recent communications.
• The inventory identifies pieces produced and controlled by the national organization, disseminated to chapters, alumnae groups, individual members, and other concerned publics.
Purpose
Alpha Sigma Tau Communications Inventory
Scope of Work • The inventory was compiled through
interviews with National staff and volunteers. These interviews asked respondents to recall any communications, the frequency of use, target audience, medium, stated purpose, actual effect, cost and technology needed to construct.
Alpha Sigma Tau Communications Inventory
Analysis • The inventory found 34 pieces produced
by Alpha Sigma Tau. • Of those 34 pieces, 27 are either currently
produced or are in the process of being revamped.
• The 27 current pieces fall mainly into online (including social media) and print production.
Alpha Sigma Tau Communications Inventory
Analysis: Communication Type: Print • Alumnae Directory
The Anchor Foundation Connection Strategic Plan Supply Letters Chapter Scrapbooks
Alpha Sigma Tau Communications Inventory
Analysis: Communication Type: Online
• Alpha Sig-nal Annual Report Convention Blog Council Meeting Minutes Crest Dues Invoice Facebook GIN Facebook app GIN System
Invoices/Statements LinkedIn Officer Portal Officer Resources Site Status Update Letters Strategic Plan Surveymonkey Twitter Website YouTube
Alpha Sigma Tau Communications Inventory
Analysis • Seven of the 27 current pieces are
produced in print. Nineteen appear online (some are also printed), and 8 of those are social (Facebook, Twitter, etc.).
• The printed pieces are largely required by the organization. These also are most likely to need outside assistance, e.g. The Anchor is printed and mailed by Maury Boyd.
Alpha Sigma Tau Communications Inventory
Analysis • The majority of pieces inventoried are not
actively being tracked. However, most of the online pieces have the ability to be measured through Google Analytics, email opens/clickthroughs, or site-specific tools.
• Tracking the actual effect of communications is important when deciding what methods are most useful and provide return on investment.
Alpha Sigma Tau Communications Inventory
Analysis • The production of Alpha Sigma Tau’s
communication efforts relies heavily on volunteer time and staff work. Those individuals’ increasing understanding of the tools needed to create and measure effective communications is key to future success.
• With further investigation, there are opportunities to combine pieces and possibly eliminate others, which will help to control costs and efficiently spend the allocated communications budget.
Alpha Sigma Tau Communications Inventory
Recommendations • The communications inventory should continue to be
refined and updates as necessary. This inventory will be crucial to further efforts to improve Alpha Sigma Tau’s communications.
• A full communications audit should be undertaken, which will identify those pieces that are underperforming and need to be replaced or overhauled as well as those that are effective and need extra support. This inventory will both draw from and inform the current strategic plan.
Alpha Sigma Tau Communications Inventory
Recommendations • Generally, moving pieces from print to
online is cost-effective and aligns with the considerations of most members as well as other Greek organizations.
• Dedicating a staff member (or a significant portion of a staff member’s time) to communications would create greater consistency in communication, and would help to better organize the volunteer base, which tends to have greater turnover.
Alpha Sigma Tau Communications Inventory
What’s Next • Audit (performing, under
performing, not in the mix) to bring about clarity
• Marketing Budget • Goals (growth, customer
satisfaction) • Consumption/Communication Tools • Strategic Marketing Plan
Alpha Sigma Tau Communications Inventory
4 Components to Marketing • Strategy • Human Capital • Tools • Workflow
Alpha Sigma Tau Communications Inventory
Strategic Marketing Plan • Aligned with overall objectives of the
organization Growth Customer Satisfaction
• All initiatives must align with objectives this is achieved via the project brief (alpha)
• Analysis (omega) create communications designed to be measured, measure, adjust
Alpha Sigma Tau Communications Inventory
Human Capital: Management + Volunteers • Training • Conferences • Online meetings • Tools or kits with which to deliver
communications • Free or OpenSource technical tools
with which to compose/distribute
Alpha Sigma Tau Communications Inventory
Tools: OpenSource • DATA!!!! (collection, analysis) • Survey, Membership • Ideagora’s: crowdsourcing ideas,
customer service, projects • Pull vs. Push: Web, Events vs.
Email, Mobile • Branding/Style Guide (kit)
Alpha Sigma Tau Communications Inventory
Workflow • Write, Speak, One-on-One • Repeatable process • Programs, campaigns, marketing
calendar • Common Tools, leverage collective
knowledge • Database of human capital with skill sets
you can call upon, rotate thru • Templated Workflow, worth the time, low-
cost
Alpha Sigma Tau Communications Inventory
Resources • Project Brief • Analytics (via email, google, social
center, facebook) • Online meeting tools: mikogo,
dimdim, yugma, anymeeting, skype • Crowdsourcing: begin learning
about IdeaStorm • Support: techsoup
