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Undergraduate Studies ePortfolio

Cynthia KraftBA Psychology, 2011

Personal Statement of Cynthia Kraft


Summer 2010 I spent four weeks shadowing counselors at Loma Linda University’s Genetics Clinic. My experience, and observations, fanned the flame already burning in my heart for biopsychosocial psychology.

When I was young, about 12-years of age, I began a journey of personal study into the various components that “make a man whole.” I began by studying books like Mind, Character & Personality, Counsels on Diet and Foods, as well as Ministry of Healing. I also created India ink drawings of human organs that included charts on function and what foods/vitamins/minerals were required for optimum health. I was convinced that through properly meeting our basest of needs, humans didn’t have to be sick in body, mind, or spirit. It was then I saw myself at Loma Linda University completing my education.

However, my mother had other plans. You see, my family-of-origin patterned itself after my mother’s side of the family, which didn’t approve of women being educated. It was expected that I would follow a more traditional role of raising a family and helping with family-of-origin traumas. When I married, my husband added working outside the home to my list of expected behaviors.


Working turned out to be a blessing. Several employers saw my capabilities and mentored me into high-level positions. This growth spurred me into breaking dysfunctional family ties and pursuing my secret desire of receiving a formal education. I took a few courses “here-n-there,” but the time for me to pursue my dreams openly had not yet come. Someday...

Then, in 2008, after a long-term separation from my husband and 30 years in the corporate world, I found myself “free.” It didn’t take long for me to decide that it was time to finish my education. I’d always been interested in psychology, but because of my strong business acumen, it was suggested I go into healthcare administration. When the program was canceled during my second term, I considered it a providential redirection back into psychology.

I wanted to be thoughtful and thorough in my decision so I asked myself, “What do I have to offer my field of interest”? To answer that question, I created and analyzed a list of my strengths and weaknesses. The analysis revealed a “good fit” as well as concrete, transferrable skills: writing abilities that meet objectives; analysis and interpretation of numerical data (financial); and, linear thinking that’s valuable in designing systems, strategies, and plans.


With this skill-set in hand, I entered the world of academia as a full-time student. I have performed well in all my courses. I have been strengthened as a person and increased my adaptability. I view the journey thus far as exciting, despite detours and challenges. Without question or reserve, I’m ready to move forward with my education and to take the last steps needed for reaching my graduate degree goal.

My interest in psychology includes a number of theories, therapies, and models. But my heart is most drawn to the biopsychosocial model. I was reared with a belief in the mind-body connection; and how, by choice, the greater populations are making themselves ill. I would like to focus on this model and its usefulness in the following areas of counseling and research:

• Genetics: The psychosocial aspects of genetics counseling for patients and families coping with genetic anomalies.

• Neurogenesis: The relationship between hippocampal neurogenesis and addictive behaviors, schizophrenia, Parkinson’s and Alzheimer’s disease.

• Prescription medication dependency. • Overprescribing of psychotropic medications. Are there alternatives?


I will admit that I have been wooed by other graduate schools, e.g. Columbia University, but Loma Linda University is my school of choice. I’ve long desired an education from this Christian, academic institution because of our shared beliefs and mission statement.

This Fall (2011), I will begin my graduate studies. The goal is to attain a MPH in Global Health/Maternal and Child Health and a Ph.D. in Health Psychology.

Resume of Cynthia Kraft

OBJECTIVE: Director of an international health organization COMPUTER SKILLS: Fluent in accounting and Microsoft Office

programsFINANCE SKILLS:Prepared financial support documentation for external audit that

reduced audit fees to $43,000 from prior year fee of $128,000 for fully operating company.

Conducted walk-through assessment and recommendation portion of SOX 404 internal audit process for a billion-dollar company.

Provided full financial reporting and audit documentation for non-profitsDesigned internal reporting systems that enhanced operational

efficiencies.OPERATIONAL SKILLS:Establishment, publication and implementation of Operational Policies

and Procedures, Personnel Policies, Injury and Illness Program, and Employee Handbook.

Worked with all strata of personnel from CEO and Chairman of the Board to entry-level.

EDUCATION: BA in Psychology, Argosy University, August 2011 EMPLOYMENT: Finance and Administration Consultant in the western

U.S. since June 1997

Reflection of Cynthia Kraft

I came to Argosy when my program at another school was cancelled. It has been a bittersweet experience. I had hoped to have completed my undergrad studies a year ago, but… that didn’t work out. So now, I will finish with far more academic credits than needed. The good news, I guess, is the courses I had to retake, though unchallenging, were a reiteration of previous work.

I feel that being a mature student, having worked for more than 30 years in upper-level management positions, and been an active life-long learner contributed to the ease of my coursework. The end product has been extensive exposure in all areas of academia with above average results.

I have met some wonderful people while on this journey at Argosy. I wish all of them much success in their endeavors. I don’t know how many I will stay in contact with, but maybe a few. I’m also appreciative of the many good instructors that I’ve had and even the one-two that challenged my character. I can forgive them and move on. I hope that in their youth our exchanges became the impetus for growth rather than a stumbling block.

My academic experience thus far has shown that our national education systems needs an overall. It is still functions largely after the original patterned. Today, however, the varied needs of students from other countries, re-entry students, new high school graduates, and mature students that have already worked 20+ years are not being met; we’ve been “lumped together in one pot.” Maybe it’s time a needs assessment were performed and reorganization begun.

Table of Contents

Table of Contents

1. Research Skills: Self-Concept of Adolescents with NF12. Cognitive Abilities and Communication Skills: Four-

year Marketing Plan for Micro Imaging Technology3. Ethics: Stem Cell Research4. Diversity Awareness: Asian American Study5. Foundations of Psychology: 30-Minute Intake

Interview with Client6. Applied Psychology: Decision Making in Groups and

Effective Communication7. Interpersonal Effectiveness: The Case of the Branch

Davidians

Research Skills

Self-Concept of Adolescents with NF1Cynthia Kraft

PSY 302: Research MethodsArgosy University

April 22, 2011

Research Skills

Self-Concept of Adolescents with NF1Introduction/Review of Literature

Neurofibromatosis 1 (NF1) is one of the most common human birth disorders, occurring in one-in-thirty-to-thirty-five hundred births. It is found in all genders, races and ethnicities. NF1 varies in its degree of disfigurement, progression, symptoms, intensity, and life-threatening complications. Life with NF1 consists of much uncertainty and physical/psychosocial havoc. The aim, then, of counseling should be to work with patients and their families in acquiring optimal psychosocial functioning (Smith, 1986; Radtke, Sebold, Allison, Haidle, & Schneider, 2007; Rasmussen & Friedman, 2000; Terzi, Oguzkan-Balci, Anlar, Aysun, Guran, & Ayter, 2009).

Research Skills

Introduction/Review of Literature

Many persons diagnosed with NF1 wear psychological “masks” as a way of coping with the cosmetic burden of appearance and esteem. They are also impacted by pain and weakness, Unidentified Bright Objects (UBOs) or “NF spots,” underdeveloped language skills, and visuospatial functioning, a lower than average IQ, and poor academic achievement. (Learning disabilities are prevalent in 40-60% of cases.) An atypical psychological factor is the constant fear of a benign tumor becoming cancerous. Malignancy onset occurs earlier and more frequently (5-15% higher) in patients with NF1 when compared to the general population (Smith, 1986; Gaff & Clarke, 2007; Radtke et al., 2007).

Research Skills


Individuals with NF1, especially children, are often socially impaired. Making and maintaining friendships is difficult. Ridicule and rejection by peers is common. A major psychosocial risk factor is the existence of Attention Deficit Disorder (ADD) with, and without, hyperactivity (39% incidence rate) (Barton & North, 2004; Radtke et al., 2007).

Research Skills


The list of risk factors and potential risk factors in individuals with NF1 is long. Families experiencing a NF1 mutation may be overwhelmed with the information received. Unique concerns need to be addressed during psychosocial assessment and counseling. Families need to learn how to cope with everyday life that includes a varied and unpredictable future and labeling; develop communication skills; resist creating self-fulfilling prophecies; and, special needs, i.e. social situations, school, and/or work. Additional considerations are required in familial NF1 cases where both parent and child exhibit learning disabilities.

Research Skills


The aim should be to provide families a sense of control, relief from anxiety, and assistance in obtaining needed interventional services (Radtke et al., 2007; Metcalfe, Plumridge, Coad, Shanks, & Gill, 2011; Plumridge, Metcalfe, Coad, & Gill, 2011).

At the time B. Barton and K. North (2006) conducted their exploratory research, only two studies investigating the self-concept of children with NF1 had been conducted. In both instances, only global self-concept was examined. At the same time, there were no previous studies investigating self-concept in children having NF1 and learning disabilities or ADHD.

Research Skills


The goal was to 1) examine the self-concept of children and adolescents; 2) compare the self-concept between children with NF1, NF1 + low academic achievement, and NF1 + ADHD; and 3) examine academic self-concept in these three groups.

One hundred and two individuals, aged eight to sixteen years, who satisfied diagnostic criteria, were identified and parents were contacted. Of those, forty-nine children and twenty-six adolescents participated in the study. Measures of academic achievement, intelligence, and self-concept were administered.

Research Skills


Results indicated that the majority of children and adolescents reported positive global self-concept, with some domain exceptions; however, general self-concept was poorer when compared to the normative mean values. There was also significantly poorer self-concept for physical abilities and mathematics. Academic achievement found no significant difference between the groups. All three reported inflated academic self-perceptions, which may be the result of positive illusory bias used as an adaptive or protective function (Barton & North, 2006).

Research Skills


This research proposal will investigate the relationship between a positive self-concept and self-image anxiety in adolescents with NF1. It is hypothesized that self-concept training will moderately reduce self-image anxiety in neurofibromatosis type 1 (NF1) adolescent’s ages twelve to eighteen. It will also compare treatment effect to disease severity.

Research Skills

Methods: Research Design

The study design will be a within-subjects design. Block randomization will be utilized to assign participants to one of four groups: two control groups and two treatment groups. The treatment will be a computerized “brain game” design to enhance self-concept.

At the beginning and end of the study, the Tennessee Self-Concept Scales (TSCS) will be administered to participants to determine overall effectiveness of self-concept therapy. The Rosenberg Self-Esteem Scales (RSES) will be administered as a pretest on a different day than the TSCS. After twelve weeks of treatment, the RSES and TSCS will again be administered on different days. Results will be analyzed using the Solomon Four-group design.

Research Skills

Methods: Sample

The target population is male and female adolescents ages twelve to eighteen that meet NF1 diagnostic criteria without central nervous system pathology. The sample will potentially include participants from children’s hospitals, genetics clinics, support groups, and a national registry. Families recognized as having NF1 will be contacted and asked to participate in the study.

Inclusion criteria is age twelve to eighteen on last birthday, provision of written informed consent by both parents of minors and participants, completion of rating scales, ability to understand the English language, no custody issues, NF1 diagnosis without central nervous system pathology, and must

Research Skills

Methods: Sample

meet clinical severity of mild, moderate, or severe. Additional inclusion criteria may become apparent as the research proposal develops.

Exclusion criteria is refusal to give written informed consent, refusal to complete rating scales, insufficient understanding of the English language, custody issues, intellectual delays, learning disabilities, and behavioral problems, e.g. ADHD.

Each participant will be interviewed by two genetic medicine professionals and an NF1 experienced neurologist. A modified version of Riccardi’s Severity Scale (1999) will be employed to rate disease severity: mild, moderate, or severe (Barton & North, 2006).

Research Skills

Methods: Measures

There are three instruments to be used in this research: 1) a questionnaire to collect participant demographics; 2) the Rosenberg Self-Esteem Scales (RSES); and, the Tennessee Self-concept Scales (TSCS).

The RSES is a widely-used self-esteem measure that includes ten self-descriptive items portraying how an individual feels about him or herself. It uses the Likert scale with items answered on a four-point scale.

Research Skills

Methods: Measures

The scoring is strongly disagree (SA = 3); agree (A = 2), disagree (D = 1), and strongly disagree (SD = 0). Items with an asterisk are reverse scored, that is strongly disagree (SA = 0); agree (A = 1), disagree (D = 2), and strongly disagree (SD = 3). The scale may be used for educational and research purposes without explicit permission (Rosenberg, 1965).

Research Skills

Methods: Measures

The TSCS includes one hundred self-descriptive items that portray what an individual likes, does, and feels. It is intended to summarize a person’s feelings of self worth, the degree to which the self-image is realistic, and whether or not that self-image is a deviant one. It provides overall assessment of self-esteem in five external and three internal self-concept elements and self criticism. The eight self-concept elements are: 1) Physical, 2) Moral and Ethics, 3) Personal, 4) Family, 5) Social, 6) Identity, 7) Satisfaction, and 8) Behavior (Jamaludin, Ahmad, Yusof, & Abdullah, 2009).

Research Skills

Methods: Measures

Every element will be measured according to item quantity involved. There are ninety items to be measured in the eight elements, half of which are positive and half that are negative. The ten remaining items are for measuring self critic and are all positive. Item totals are: Physical Self (18 items); Moral and Ethics Self (18 items); Personal Self (18 items); Family Self (18 items); Social Self (18 items); Identity Self (30 items); Satisfaction Self (30 items); and, Behavior Self (30 items). The Tennessee Self-concept Scale instrument uses the Likert scale with items answered on a five-point scale. The scoring is very true (VT = 5); true (T = 4), unsure (U = 3), not true (NT = 2), and not true at all (NTA = 1) (Jamaludin et al., 2009).

Research Skills

Methods: Data Analysis

Pretest and Posttest data will be collected using the Rosenberg Self-Esteem Scales and Tennessee Self-concept Scales. The statistical analysis for the Solomon Four-group design will include converting posttest data to a 2 x 2 factorial design and use analysis of variance (ANOVA) to provide estimates of treatment effect, pretest effect, and interaction of pretest and treatment. In addition to testing the basic pretest-treatment-posttest, three additional tests will be conducted: 1) without treatment, 2) without pretest, and 3) without either pretest or treatment. In design notation, the procedure is as follows:

Research Skills


O = ObservationR = Random AssignmentX = Treatment

Test Pretest Treatment Posttest

Experimental Group 1 R O X O

Control Group 1 R O O

Experimental Group 2 R X O

Control Group 2 R O

Research Skills


A significant difference between treatment means will indicate the treatment was effective. “If main and interactive effects of pretesting are negligible” (van Engelenburg, 1999, p. 3) analysis of covariance will be performed to determine effect of treatment. After overall effect is determined, participant data will be regrouping according to disease severity and the process repeated.

Research Skills

Methods: Ethics

The greatest ethical issues that might be encountered relate to Health Insurance Portability and Accountability (HIPAA) compliance and custody issues. Potential custody issues, e.g. single/dual custody, will be identified in advance and are included in the exclusion criteria.

Additional ethical considerations for this study and how they will be handled are:

Research Skills

Methods: Ethics

ConfidentialityPrivacy measures, including numerical coding of

participants, will be incorporated into the study to assure HIPAA compliance and confidentiality. Study records will not be identifiable.

Research Skills

Methods: Ethics

Informed ConsentParents of minors and potential participants will be

contacted and full disclosure of the study communicated. Every effort will be made to verify that all parties have adequate comprehension, including all written documentation prepared at sixth grade reading level, to make an informed choice and understand their freedom of choice. If they are willing to participate in the study, informed consent forms will be provided to gather written confirmation of choice. It will also be made known to all parties that they are free to withdraw from the study at any time.

Research Skills

Methods: Ethics

Benefits and Risks Potential benefits for the participants include: an

educational experience, treatment, a questions and answers session at the conclusion of treatment, free disease rating, and referral(s) for follow-up care. Potential risks are considered to be minimal and might include emotional, mental, or physical distress during lengthy pretesting and/or treatment. Participants might also fear being negatively “labeled” by family and friends for participating in the study.

Research Skills

Results and Discussion

Research Skills


Results are presented for the relationship between a positive self-concept and self-image anxiety in adolescents with NF1 and the relationship between treatment effect and disease severity. The null hypothesis that “twelve sessions of self-concept training will not significantly change self-image anxiety in neurofibromatosis type 1 (NF1) adolescents ages twelve to eighteen” is expected to be rejected. The second null hypothesis that “there will not be a difference between treatment effect and disease severity” will also be rejected. It is anticipated that a moderate reduction in self-image anxiety will be found in the most severe cases of NF1 and wane as severity is reduced.

Research Skills


The Solomon Four-group design involved random assignment of subjects to two treatment groups and two control groups (Braver & Braver, 1988; van Engelenburg, 1999). Statistical analysis is expected to reject the null hypothesis. Self-concept therapy is expected to improve the self-concept of adolescents with NF1. There are no other known studies to compare these findings against; but, in comparison to other genetic conditions that manifest similar symptoms, the findings support related studies and current thinking on the topic (Barton & North, 2006; Radtke et al., 2007; Slifer, Beck, Amari, Diver, Hilley, Kane & McDonnell, 2003; Mann, Hosman, Schaalma, & de Vries, 2004; Butler & Gasson, 2005; Van Tongerloo & De Paepe, 1998).

Research Skills


The primary advantage of the Solomon Four-group design is its ability to show whether changes in the dependent variable are due to some interaction effect between the pretest and the treatment. Most internal threats to validity (e.g. history; maturation; priming, learning, and reactive effects) can be controlled as well as measured. Because this study is evaluating treatment effectiveness for a specific population, external threats to validity are a reduced concern. Those that might exist (e.g. interaction factors) could be measured and controlled in the same manner as the internal threats to validity.

Research Skills


Two control groups serve to reduce the influence of confounding variables; and, various combinations of the tested and untested groups ensure that confounding and extraneous variables don’t influence results. There is sufficient statistical power; and, results are easy to generalize. The chief flaws in this design are the expense of administration, time commitment involved, and statistical complexities (Braver & Braver, 1988; van Engelenburg, 1999).

Research Skills


Expected results are: overall and severe rating treatment effect significant with moderate change, significant with minimal change for moderate rating and insignificant with no change for mild rating. The findings of this study can be applied to the target application.

The dependent variable, self-concept, in the target population, adolescents with NF1, should be given more attention. Determining which treatments are the most effective will improve the psychosocial well-being of these individuals; and, the information collected could apply to other genetically-impaired populations.

Research Skills


This study addresses the influence of psychosocial therapy on the target population. Specific treatments, rational emotive behavioral therapy (REBT), cognitive behavioral therapy (CBT), and experiential therapy, should be examined for effectiveness (Gonzalez, Nelson, Gutkin, Saunders, Galloway, & Shwery, 2004; Whelan, Haywood; & Galloway, 2007). Also, further study would be recommended to determine relationship between treatment effectiveness and disease severity.

Research Skills

References

Barton, B. & North, K. (2004). Social skills of children with neurofibromatosis type 1 [Abstract]. Developmental medicine and child neurology, 46(8), 553-563.

Barton, B. & North, K. (2006). The self-concept of children and adolescents with neurofibromatosis type 1. Child: care, health and development, 33(4), 401-408.

Braver, M. C. W. & Braver, S. L. (1988). Statistical treatment of the solomon four-group design: a meta-analytic approach. American psychological association: Psychological bulletin, 104(1), 150-154.

Research Skills

References

Butler, R. J. & Gasson, S. L. (2005). Self esteem/self-concept scales for children and adolescents: A review. Child and adolescent mental health, 10(4), 190-201.

Fitts, W. H. (1965). Tennessee self-concept scale. Los Angeles, CA: Western Psychological Services.

Gaff, C. L. & Clarke, A. (2007). Stigmatization, culture and counseling a commentary on growing up and living with NF1: A UK-Bangladeshi case study – by Santi Rozario [Abstract]. Journal of Genetic Counseling, 16(5), 561-565.

Research Skills

References

Gonzalez, J. E., Nelson, J. R., Gutkin, T. B., Saunders, A., Galloway, A. & Shwery, C. S. (2004). Rational emotive therapy with children and adolescents: A meta-analysis. Journal of emotional and behavioral disorders, 12(4), 222-235.

Jamaludin, H. J., Ahmad, H. J., Yusof, R. & Abdullah, S. K. (2009). The reliability and validity of tennessee self-concept scale (tscs) instrument on residents of drug rehabilitation center. European journal of social sciences, 10(3), 349-363.

Mann, M., Hosman, C. M. H., Schaalma, H. P., & de Vries, N. K. (2004). Self-esteem in a broad-spectrum approach for mental health promotion. Health education research, 19(4), 357-372.

Research Skills

References

Metcalf, A., Plumridge, G., Coad, J. Shanks, A. & Gill, P. (2011). Parents’ and children’s communication about genetic risk: a qualitative study, learning from families’ experiences [Abstract]. European Journal of Human Genetics. doi: 10.1038/ejhg.2010.258

Plumridge, G. Metcalfe, A. Coad, J. & Gill, P. (2011). The role of support groups in facilitating families in coping with a genetic condition and in discussion of genetic risk information [Abstract]. Health Expectations. doi: 10.1111/j.1369-7625.2011.00663.x

Research Skills

References

Radtke, H. B., Sebold, C. D., Allison, C., Haidle, J. L., & Schneider, G. (2007). Neurofibromatosis type 1 in genetic counseling practice: recommendations of the national society of genetic counselors. Journal of Genetic Counseling, 16(4), 387-407.

Rasmussen, S. A. & Friedman, J. M. (2000). NF1 gene and neurofibromatosis 1. American Journal of Epidemiology, 151(1), 33-40.

Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press.

Research Skills

References

Slifer, K. J., Beck, M., Amari, A., Diver, T., Hilley, L. Kane, A. & McDonnell, S. (2003). Self-concept and satisfaction with physical appearance in youth with and without oral clefts. Children’s health care, 32(2), 81-101.

Smith, M. R. (1986). Neurofibromatosis: Relinquishing the masks; a quest for quality of life [Abstract]. Journal of Advanced Nursing, 11(4), 459-464.

Terzi, Y. K., Oguzkan-Balci, S., Anlar, B., Aysun, S., Guran, S. & Ayter, S. (2009). Reproductive decisions after prenatal diagnosis in neurofibromatosis type 1: Importance of genetic counseling [Abstract]. Genetic Counseling, 20(2), 195-202.

Research Skills

References

Van Engelenburg, G. (1999). Statistical analysis for the Solomon four-group design. (Research Report 99-06). Twente University, Enschede (Netherlands).

Van Tongerloo, A. & De Paepe, A. (1998). Psychosocial adaptation in adolescents and young adults with marfan syndrome: An exploratory study. Journal of medical genetics, 35, 405-409.

Whelan, A., Haywood, P. & Galloway, S. (2007). Low self-esteem: Group cognitive behavior therapy. British journal of learning disabilities, 35, 125-130.

Cognitive Abilities and Communication Skills

Four-Year Marketing Plan for Micro Imaging Technology (MIT)

Cynthia KraftHADM 359: MarketingLoma Linda University

March 2009


FOUR-YEAR MARKETING PLANMARCH 2009

Mico Imaging Technology970 Calle Amanecer Ste. FSan Clemente, CA 92673

(949) 485-6001

The information contained herein is for information purposes only and is not to be copied or distributed to others.

This is not an official document from the company.


Executive Summary

The purpose of this marketing plan is to increase awareness of Micro Imaging Technology, Inc. (OTC BB “MMTC”), its product, and generate working capital. This report will:

• Provide an overview of the company and its history

• Explain the MIT 1000 System and its need in the marketplace

• Summarize intended markets and the plan for reaching these markets

• Summarize where the company is at in terms of product production

• Identify the “keys to success” and “critical issues” facing the company


Business Profile

Currently Micro Imaging Technology, Inc. (“MIT”) is a research and development organization. The desire is to be an international leader in the development, support, and marketing of rapid pathogenic testing.

The time-line and emergence of MIT is as follows:


Business Profile1979 California Corporation under the name HOH

Water Technology Corporation, which developed water treatment devices.

1987 Company conducted an initial public offering of its securities to raise working capital.

1996 Company changed its name to Electropure, Inc.

10/2005 Board of Directors voted to sell water purification business. Invested proceeds into development of bacteria identifying technologies.

11/2005 Company name changed to Micro Imaging Technology, Inc.


Infiltration of the Marketplace

MIT has developed and patented a proprietary, laser-based, rapid microbial identification product – the MIT 1000 System. Recent recalls of foods and beverages indicate the serious need of timely identification of pathogens. The MIT 1000 can identify such pathogens quicker and less costly than existing systems. Its advantages are:

• Low cost • Ease of use• Significant reduction in testing time and expense• Ability to test for multiple bacteria in one

process


Infiltration of the Marketplace

The company’s goal is to complete certification processing and start placing equipment. Though multiple industries would benefit from the product, initial introduction has been narrowed to two markets: food quality control and clinical diagnostics. Multiple channels have been identified to assist in product delivery. The critical issue facing plan implementation is lack of working capital


Introduction

Micro Imaging Technology, Inc. (“MIT”) has developed and patented a proprietary, laser-based, rapid microbial identification System. The accuracy and speed of this product are its winning attributes. The MIT 1000 System has the potential to revolutionize the $5 billion pathogenic test market. By identifying microbes in minutes, not days, significant cost per-test savings occurs. When compared to conventional methods, this savings can translate into thousands of lives and tens of millions of dollars.


Introduction

Revenues for rapid testing methods have expanded at an annual rate of 9.2 percent since 1998 with current growth projections for 30 percent – test demands are being driven by major health, safety and homeland security issues.


Introduction

The Company’s entrance into the pathogenic identification sector is timely. There is an increasing demand, domestically and internationally, for safe food and water. Early detection and identification of pollutants and microorganisms will provide opportunities to address potential problems before they become serious. Recent episodes with contaminated peanut products, spinach, lettuce and meat, create a large and growing marketplace for pathogen detection. Current detection standards are costly and inefficient; yet, in growing demand. After 10 years in research and development, the MIT 1000 System is ready to enter, and lead, the marketplace.


Mission and Goals

It is the mission of Micro Imaging Technology to be a profitable entity that meets the ever-growing needs of the bacteria test market. The Company intends to form credible, long-term relationships with all industry participants and make every effort at reaching the strategic goals and objectives of the Company. It is the Company’s aim to create an image that portrays a professional, trustworthy, accurate, and timely demeanor.


Mission and Goals: Strategic Marketing Goals

The Company’s primary objective is to become the international leader in laser-based, rapid microbial identification systems. For the next four years, the focus is to achieve market acceptance through demonstrated system performance, independent validations, industry exhibitions and referrals.

Three specific marketing goals are:• Introduce the MIT 1000 System to the

marketplace (See Target Market tables)• Develop and support product engineering• Develop supplier relationships for consumable

products


Mission and Goals: Strategic Sales Goals

Sales efforts will be modest. Short-term goals are:• Ten (10) end-user sales • Seventeen (17) optical systems sold to

distributors and OEMs• Two (2) fully-executed licensing agreements

Long-term goals will increase at a proportionate rate after data for the first two-years has been collected and analyzed.


Mission and Goals: Strategic Financial Goals

Based on current market information, revenue generated from sales over the next four years is anticipated to be:

Year 1 - $2,250,000Year 2 - $9,000,000Year 3 - $18,000,000Year 4 - $40,000,000


Mission and Goals: Strategic Financial Goals

Financial goals are to provide funding for continued product development and introduce the MIT 1000 System into the marketplace. Tasks supporting this goal are:

• Select a long-term Investment Banking Partner• Define capital requirements and funding

structure• Produce timely SEC and NASDAQ filings• Review all licensing and OEM negotiations and

contracts• Provide quarterly financial information, budget

and variances to the Board of Directors


Core Competencies

Micro Imaging Technology seeks to use its MIT 1000 System as its core competency. The advantage over competitive products is significant. The value to all industries requiring pathogenic testing is immeasurable; the cost and time savings over current methods measurable. Marketing efforts will be built around the following core features and benefits of the System:


Core Competencies

• Laser-driven and optically-based microbial identification

• Totally GREEN• Test preparation time faster than conventional test

methods• Only required additive - clean water • Ability to identify 23 different species of bacteria

without the use of chemicals, reagents, dyes or DNA processing


Core Competencies

• Additional microbes can be added to database: protozoa, fungi, and molds

• Does not require user to have preconceived species knowledge prior to testing

• Material test cost of less than $0.10 compared with typical competitive systems’ costs of $6.00 or greater

• Capital investment 20% less than competitive systems


Core Competencies

By forming solid, credible relationships with the US Food Safety and Inspection Service (“FSIS”); Food and Drug Administration (“FDA”); testing laboratories; and, industry participants, MIT believes that it will be able to enter the marketplace with a leading edge over competition.


Situation Analysis

MIT's entrance into the pathogenic identification sector is timely. There is an increasing demand, both domestically and internationally, for safe food and water. During 2007 approximately 76 million cases of food borne illnesses, resulting in 325,000 hospitalizations and 5,000 deaths were estimated to have occurred. During that same period there were increased cases of E. coli, Listeria and Salmonella food contaminations – causing the recall of more than 55 million pounds of processed meat and numerous shipments of lettuce, spinach, pepper and tomatoes.


Situation Analysis

Most recently (January 2009) is the recall of products containing peanut butter and/or peanut paste due to Salmonella contamination. More than 70 companies are involved with the recall which includes products such as: cookies, crackers, cereal, candy, ice cream, and some pet products. Since the recall and investigation are currently in progress, the full impact in dollars is yet unknown.

Increased consumer awareness of recent infections and recalls has increased the pressure for companies and federal agencies to place more pathogen detection controls in place.


Situation Analysis

Food and liquids are not the only products where bacterial infections can be contracted. According to the National Health and Nutrition Examination Survey, during the last few years Methicillin Resistant Staphylococcus aureus (MRSA) has become a hospital’s worst nightmare. Over 43 percent of all skin infections in the US are the result of MRSA and roughly 28 percent of the population is infected. In November 2007 the US Center for Disease Control (CDC) reported that in 2005 over 278,000 people were diagnosed and hospitalized for MRSA-related infections. CDC further reported that MRSA events are increasing from a rate of 22 percent in 1995 to a current rate of


Situation Analysis

64 percent and during 2007 invasive infections occurred in over 94,000 instances resulting in 19,000 deaths. MRSA screening of every new hospital patient is desired, but the cost and time is prohibitive – the MIT 1000 System provides a viable solution.

Current microbe detection standards are costly, inefficient and unable to keep pace with the growing demand. Features and benefits of the MIT System counter these more costly methods with greater time/cost efficiency. The marketplace appears to be receptive to an alternative that supports early detection and easy communication.


SWOT Analysis

The SWOT analysis addresses the strengths and weakness within Micro Imaging Technology and the opportunities and threats that exist in its environment. Specific areas of leverage and internal/external improvement are identified:


SWOT Analysis: Strengths

• Patented technology with proprietary database – the MIT MICROBE LIBRARY

• Science Advisors that include Nobel Prize-winning chemist, Kary Mullis, PhD

• Strong executive management team• AOAC certification requires equipment accuracy at 90+

%. Testing results by USDA: 90% on 275 tests; 98% on tests performed by North American Science Associates, Inc.


SWOT Analysis: Strengths

• Certification of the MIT System’s test methodology by the Association of Analytical Communities

• MIT 1000 System selected Finalist for Adaptive Business Leader’s 2008 Annual Innovations in Healthcare Award (2 of 90)

• Nine (9) distribution agreements


SWOT Analysis: Weaknesses

• No cash-flow• Constantly seeking working capital to execute business

plan• Single core activity• Competitors generating cash flow from product• Absence of distribution networks, whereas competitors

have established contacts/networks• No manufacturing or product service experience• Education of marketplace


SWOT Analysis: Opportunities

• Recent recall of Kellogg products for salmonella indicates a high need for a more efficient detection system

• Niche market• A MIT 1000 System installed at Pacific Coast Analytical

Services• Cargill, Inc., one of the world’s largest suppliers of food

products, has implied interest in the acquisition of MIT 1000 System upon receipt of AOAC certification.

• European Partnership Agreement• International distribution network


SWOT Analysis: Threats

• Competitors more established in marketplace• Stock market volatility• Legislative restrictions• Potential USDA requirements


Competitors in the Pathogenic Test Market

The like-systems against which the MIT 1000 System competes include:

• Enterotube II• Singlepath• Vitek System• Real-Time PCR• MIDI GCS


The Target Market

The applications for MIT's System are myriad; therefore, the Company has elected to focus it’s initial efforts on end-user systems for food inspection and clinical diagnostic applications. The Company, in parallel, will market systems and components to established OEMs, distributors and manufacturers of conventional microbial solutions


The Target Market: Food Quality Control

In 1997, the Federal Government announced the Food Safety Initiative to reduce the incidence of food borne illnesses. To satisfy this initiative, both the FSIS and FDA implemented the Hazard Analysis and Critical Control Point (“HACCP”) system that requires processing facilities to identify points where contamination is likely to occur and put in place appropriate process controls to prevent contamination.

About 8,000 FSIS employees are responsible for inspecting 8 billion poultry, 130 million head of livestock and 2.1 million pounds of egg liquid annually. Only a small fraction of products are actually inspected for bacteria.



The FDA currently requires lengthy and elaborate laboratory procedures to identify the presence of E. coli, Salmonella, or Listeria in butchered meats. By the time bacteria is confirmed, the meat could have been processed, shipped, sold, and consumed. Throughout the food and drink industry, quality control laboratories are facing increasing pressure to cut turnaround times on microbiological testing. Companies continue to strive at reducing production cycle times and inventories, to implement just-in-time manufacturing processes and minimize the risk/ cost associated with potential in-process contamination and product recalls, which are expensive.



The capabilities of the MIT 1000 System will significantly reduce health risks to the consumer; and reduce the dangers and expenses associated with product recalls.


The Target Market: Clinical Diagnostics

The health industry is in need of a timely, accurate, and cost effective means to diagnose disease-causing bacteria. Bacterial meningitis provides one example of the need. Bacterial meningitis can be quite severe and may result in brain damage, hearing loss, or learning disability. Nearly one-third of all the known cases in the US every year have fatal or debilitating effects on the victims. Bacterial meningitis initially manifests itself with flu-like symptoms causing infected individuals typically to take a wait-and-see attitude. However, having as few as two of the symptoms of bacterial meningitis is considered an extreme emergency. This disease can move quickly, sometimes



killing in a matter of hours. Consequently, once bacterial meningitis is suspected or diagnosed, heavy doses of broad-spectrum antibiotics are used for treatment, even though this may not be very effective on the species eventually diagnosed.

Today, it takes two to three days to identify the bacterial species causing meningitis. In addition, laboratory technicians must simultaneously check for all bacterial species known to cause the disease, which requires further labor-intensive procedures and expensive equipment. The cost for each test is estimated to be about $600. The MIT System will identify the bacteria species in minutes after the delivery of a sample and at a substantially lower cost.



Identification of microbes is a primary function of the clinical microbiology laboratory. The identification of an organism can be used to determine its medical importance, determines its site of origin and determine antimicrobial therapy. Additionally important is the ability to differentiate the organisms susceptible to antibiotic reagents or resistive to the antibiotic reagent. MIT believes its system can differentiate between a species of bacteria that is either resistive or not – further development has been initiated.



The marketplace for Micro Imaging Technology’s product include: food quality control, clinical diagnostics, pharmaceutical quality assurance, semiconductor processing control, and water quality monitoring. Initial sales and marketing efforts are centered on: Food Quality Control – monitoring the quality of any food product; and Clinical Diagnostics – providing more affordable and timely health care. These target applications represent $3 billion of the total rapid ID test market, requiring over one billion tests annually at approximately 200,000 facilities.


The Target Market: TablesDomestic Food Quality Control Industries

SITES NUMBER OF FACILITIES

Raw Meat Processors 6,000Dairy 5,000Seafood Processing Plants 1,000Fruit And Vegetable Processing Plants 1,000Hen Farms 500TOTAL 13,500


The Target Market: TablesDomestic Clinical Diagnostic Market

SITES NUMBER OF FACILITIES

Clinical Laboratories 16,000Nursing Facilities 15,000Home Health Agencies 11,000Hospital Laboratories 6,000Rural Health Clinics 4,000Total 52,000


The Target Market: TablesPotential OEMs and Distributors

OEM/ Distributor Geographic Location

Centrus Kingsport, TN

Chemunex FranceGarden State Laboratories, Inc.

Hillside, NJMicrobiology Team Seattle, WAPall Corporation East Hills,

NY


The Target Market: TablesPotential OEMs and Distributors

OEM/ Distributor Geographic Location

Paradigm Diagnostics Inc. St. Paul, MNSartorius Group GermanyThe Industrial Laboratories Company, Inc. Wheat Ridge,

COVermicon AG GermanyWarnex Canada


The Target Market: TablesPotential Industry Partners

Industry Partners Geographic Location

3M Microbiology St. Paul, MNAbbott Laboratories Abbott Park,

ILAOAC

Gaithersburg, MDApogent Technologies Portsmouth,

NHBecton, Dickinson and Company Cockeysville,

MD




BioControl Bellevue, WABiotrace International Plc Bridgend,

WalesCargill, Inc. Minneapolis,

MNCharm Science, Inc. Lawrence,

MAFoss North America Eden Prairie,

MN




HP and Agilent Palo Alto, CANAMSA Irvine, CANeogen Lansing, MISamsung Seoul, KoreaUniversal Detection Technology Beverly Hills,

CA


The Marketing Mix

The marketing strategy of MIT is based on the needs of the Food Quality Control and Clinical Diagnostic environments. The Company plans to leverage its internal and external business strengths and increase its knowledge of the competitive environment to provide a product that is competitive in both per-test cost and quick-time test results.


The Marketing Mix: Product Strategy

The process of obtaining certifications and endorsements for pathogenic identification equipment is arduous, making product lines slow to develop. MIT currently offers one product, the MIT 1000 System.

The Company’s technical focus in the near-term will be perfecting bacteria colony identification. At the same time, the Company will be cognizant of other opportunities and directions that would enhance products and services.


The Marketing Mix: Distribution Strategy

MIT’s evolving marketing channel is a combination of direct sales efforts and independent Distributors and Manufacturer’s Representatives that are established in the target markets. The Company is establishing an international network of distributors and currently has nine (9) signed distribution agreements. This will eventually be augmented by the establishment of subsidiaries or partnerships in Europe and Asia. The Company is in meaningful discussion with five large companies with leadership positions in both market segments.


The Marketing Mix: Promotion Strategy

MIT is a new participant in a well established, conservative and somewhat regulated market that is served by larger organizations, with market acceptance and access to larger resources. A major objective is to create MIT identity recognition, while introducing its new technology. Near term tasks include:



• Performance validation through placement of systems in highly visible validation agencies and testing laboratories

• Research and document sales and market strategies from competitive suppliers of rapid microbe identifying systems

• Contact relevant industry participants and research organizations

• Contact potential OEM customers and industry partners



• Create opportunities with collaborative partners; universities, manufacturers, industry participants, research laboratories, etc.

• Develop marketing and sales tools, including expanded web site presentations.

• Participate in industry, product and technical presentations and affiliations


The Marketing Mix: Pricing Strategy

Revenues will come from the sale of a complete system: training (laboratory and systems procedures), consumables, and annual software/ support fees. Products will be priced competitively while focusing on initial market penetration.


The Marketing Mix: Sales Strategy and Forecast

The sales strategy will focus on direct sales to suppliers and users of pathogenic testing systems and development of distributor agreements.

The MIT 1000 has a significant recurring revenue component with annual growth projected to at least 30% of total sales. Revenue will be derived from:


The Marketing Mix: Sales Strategy and Forecast

• Custom software packages (additional microbe identifiers and custom libraries), training and upgrades

• Software licensing and distribution fees• Software and hardware service and support

agreements• Consumables – 1) reusable and disposable testing vials;

2) water purification systems, 3) calibration and diagnostic packages, and 4) specimen preparation kits, including culture media


Financial Pro Forma

The focus of this marketing plan is to initiate action that will generate revenues for Micro Imaging Technology and better position the Company for the future. The market challenges that currently exist are that the Company is undercapitalized and the product is still in test certification process. A current Pro Forma Statement of Operations follows; line items for marketing and promotion have not yet been determined.


Financial Pro FormaPROJECTED SUMMARY OF OPERATIONS (in

millions)

Year Year Year Year

1 2 3 4

Sales $2.25 $ 9.00 $ 18.00 $ 40.00

Cost of Sales $1.00 $ 3.60 $ 7.20 $ 16.00

Gross Margins $1.25 $ 5.40 $ 10.80 $ 24.00

Operating Costs $1.75 $ 3.60 $ 6.60 $ 14.50 Profit / (Loss) $(.50) $ 1.80 $ 4.20 $

9.50


Monitoring

The Company will track plan vs. actual results for each program. Status and progress will be addressed and reported to management each month. Management will hold monthly meetings to review progress and determine future steps.

This topic will be included in year-end discussions and included in annual reports. Results of the program will determine marketing plans for the upcoming year. Adjustments will be made based on results from the previous year.


Marketing Leadership

John Ricardi, VP of Business Development, will head marketing efforts and be responsible for overseeing the company’s marketing activities. Everyone recognizes the challenges ahead, but have complete confidence in John’s talents and abilities.


Contingency Planning

These are the most likely possible changes in the marketing plan:

• Industry downturn – Currently, the need for MIT’s product in the industry is great. A futuristic view sees nothing but growth and increased demand. In the event of an unforeseen downturn, the company would re-examine its selection of target markets and consider a change in direction, or other relevant alternatives.

• Lack of key personnel – Losing key individuals in the company could have major ramifications, especially those individuals directly involved with product research and development. A contingency plan to bridge any potential personnel gaps needs to be developed.


Contingency Planning

• Competition – Competition could emerge. Timing is crucial to the Company’s success.

• Inadequate funding – Transitioning from a R&D-focused company to an outsource/service-based company with revenue streams is the aim. Inadequate funding could significantly impact both the window of opportunity and viability of the transition. Contingency plans for generating capital are continually being developed and in progress.


Keys to Success

The “Keys to Success” for Micro Imaging Technology include:

• Excellence in delivering product and support service

• Leverage of opportunities• Attracting and retaining key partners and

distributors• Continued product development• Public Relations and Marketing programs that

develop and retain visibility


Critical Issues

Though the company has been operational for several years, the fact that it has focused on research and development without a revenue stream has been costly. Visibility is low. The potential outcome of testing certification is critical to bringing the product to market. Additional critical issues include:

• Acquisition of capital• Acquiring and retaining partnerships and

distributors• Leveraging opportunities when there is a weak

financial base

Ethics

Stem Cell ResearchCynthia Kraft

RELE 457: EthicsLoma Linda University

May 8, 2009

Ethics

Stem Cell Research

Stem cell research is invaluable to the treatment and maintenance of many diseases and cognitive disorders, including, but not limited to: diabetes, different cancers, Parkinson’s disease, Alzheimer’s disease, and brain injury. For these reasons, I am a strong proponent of adult stem cell research, proponent of restricted embryonic stem cell research, an opponent of stem cell research focused on human cloning.

Ethics

Stem Cell Research

Embryonic stem cells are a “hot” political topic; as a result, researchers are developing ways to work with other stem cells. For example, in 2008, Harvard Stem Cell Institute (HSCI) announced that a team of its scientists had manipulated skin cells into becoming nerve cells (Associated Press (AP), 2008, para. 8). In March of this year, scientists from Canada and Britain were able to transform adult skin cells into stem cells using a method that is less apt to be rejected by the immune system (Reals, 2009, para. 2, 5). In addition, adult stem cells are recognized to replace blood cells in bone marrow transplant patients (Phillips, 2009, p. 2).

Ethics

Stem Cell Research

Stem cell research is not limited to those with existing illnesses and diseases. Research is also addressing how to inhibit or arrest the onset of age-related illnesses and genetic disorders. Scientists at HSCI have begun watching manufactured stem cells develop into specific diseases in a cell culture. The goal is to determine when cell genetics mutate into specific diseases. Already HSCI has developed stem cells for ten genetic disorders (AP, 2008, para. 1).

Ethics

Stem Cell Research

The primary stem cell research controversy is over the use of blastocysts (embryonic stem cells). Pro-life advocates consider the blastocyst to be a human life and its destruction immoral. The blastocysts used in research are developed from laboratory- fertilized human eggs (Phillips, 2009, p. 2); after-birth, including umbilical cord; and, aborted or unused in vitro fetuses (Irving, 1999, p. 2). Laboratory-created blastocysts exist for the purpose of research; and, a single-cell isn’t “human.” In addition, shouldn’t the afterbirth and discarded fetuses be available for research purposes? There is no life. What’s more valuable: contributing to society or ending up in the trash?

Ethics

Stem Cell Research

When President Obama overturned the ruling on embryonic stem cell research, there continued to be much public opposition (Phillips, 2009, p. 3). My personal feeling is that we should emphasize the value of this research and put less energy into debate. The majority of the US population agrees with my positions on restricted embryonic stem cell research and human cloning.

Ethics

Stem Cell Research: Why Do I Feel So Strongly?

According to the National Institutes of Health (2009), “The need for transplantable tissues and organs far outweighs the available supply” (Section VI). Cells manipulated into specific differentiating types could become a continuous source of replacement cells for use in regenerative therapies. This potential would mean treatment and quality of life for individuals with:

Ethics

Stem Cell Research: Why Do I Feel So Strongly

• Parkinson’s and Alzheimer’s diseases• Brain and spinal cord injury• Stroke and heart disease• Burns• Diabetes• Osteo- and Rheumatoid arthritis

Ethics


Case In Point: At age sixteen, Cathy Mattson suffered brain injury in an automobile accident and wasn’t expected to live. Thirty years later, Cathy is “living” each day with no short-term memory (Van De Hey, 2009, p. 1).

Should you not know, short-term memory is your conscious memory; it is where new information is received and old information retrieved. It lasts for approximately twenty seconds and allows you to know what you are doing right now (Hockenbury, 2006, p. 254). Can you imagine what it is like to be Cathy? How would you like to “live” each day without remembering it?

Ethics


Research will not reverse the past thirty years, but it could provide Cathy a better tomorrow. Doesn’t she, and the millions of others like her, deserve a chance at a quality life? The benefits of adult and restricted embryonic stem cell research far outweigh the alternatives.

Ethics


I must ask myself, is this research immoral or unethical? I think not. Should it be supported? I believe “YES.” I feel that stem cell research is invaluable in the diagnosis, intervention, treatment and maintenance of many disorders and diseases. This is why I am a strong proponent of adult stem cell research, proponent of restricted embryonic stem cell research, an opponent of stem cell research focused on human cloning.

Ethics

References

Associated Press (AP). (2008). Scientists create stem cells for 10 disorders. MSNBC.com. Retrieved March 6, 2009 from http://www.msnbc.msn.com/id/26089057/from/ET/

Hockenbury, D.H. & Hockenbury, S.E. (2006). What is Memory? Psychology (4th ed.). New York, NY: Worth Publishers.

Irving, D.N. (1999). Stem cell research: Some pros and cons. Lifeissues.net. Retrieved April 26, 2009, from http://www.lifeissues.net/writers/irv/irv_19stemcellprocon.html

Ethics

References

National Institutes of Health (NIH). (2009). Stem cell basics: Stem cell information [World Wide Web site]. Bethseda, MD: National Institutes of Health, U.S. Department of Health and Human Services. Retrieved February 4, 2009 from http://stemcells/nih.gov/info/basics

Reals, T. (2009). Stem cell research breakthrough. CBS News. Retrieved March 6, 2009 from http://www.cbsnews.com/blogs/2009/03/02/world/worldwatch/entry4837855.shtml

Phillips, Theresa. (2009). Pros and cons of stem cell research. About.com Biotech/Biomedical. Retrieved April 26, 2009 from http://biotech.about.com/od/bioethics/i/issuestemcells_2.htm

Ethics

References

Van De Hey, Lisa. (2009). Cathy’s christian cottage in richvale. The Gridley Herald (online). Retrieved April 24, 2009, from http://www.gridleyherald.com/homepage/x126911745

Diversity Awareness

Asian American Study: The Chinese Immigration Experience

Cynthia KraftSOSC 20: Cultural Diversity

Foothill CollegeMay 19, 2008

Diversity Awareness

The Chinese Immigration Experience: Arrival

• First wave Chinese Americans consisted of “mostly single males”… Many of which “intended to return (to China) after bettering themselves economically. (Marger 343)

• “Chinese laborers were originally brought into the United States after 1848 to work in the gold fields, particularly in those aspects of mining that were most dangerous because few white men were willing to engage in blasting shafts, placing beams, and laying track lines in the gold mines. Chinese immigrants also helped to build the Western railroad lines at pay few whites would accept – known as ‘coolie wages.’” (Abadinsky 40)

Diversity Awareness

The Chinese Immigration Experience: Discrimination

• “From their arrival during the Gold Rush, the Chinese experienced discrimination and often overt racism… Action in the form of legislation was used against Chinese immigrants and started as early as the 1850 Foreign Miners’ License Tax law.

• “In 1854 the California State Supreme Court

categorized Chinese with Blacks and Indians, denying them the right to testify against white men in courts of law.” (Anti-Chinese Movement and Chinese Exclusion)

Diversity Awareness

The Chinese Immigration Experience: Cultural Aspects

“The Chinese brought with them to the United States traditions and practices that were integral to their daily lives, including specific religious beliefs and rituals.” (Chinese Temple in Oroville, California)

Diversity Awareness

The Chinese Immigration Experience: Cultural Aspects

In the area of Oroville, California, a large population of Chinese, approximately 10,000 resided. Their contributions to early California history, gold rush activities, and the railroad were significant. They even left some of their historic culture behind, as in the Chinese Temple, which was “built in the spring of 1863… and served as a place of worship for a community of 10,000 Chinese residents. Funds for the Temple and furnishings were provided by the Emperor and Empress of China and local Chinese labor built the structure… which includes three chapels, with the main chapel dedicated to the worship of various faiths including Taoism, Confucianism, and Buddhism.” (Temple History)

Diversity Awareness

The Chinese Immigration Experience: Economic Depression, the Chinese and Labor Unions

California was facing difficult times in the 1870s, when an interesting, and unfortunate, situation occurred, because the Chinese were “perceived by white workers as a labor threat.” (Marger 344) “The primary event that precipitated the campaign against the Chinese… was the sudden onset of economic depression, high unemployment levels, and the disintegration of working-class standards of living. (A) San Francisco ordinance prohibited the operation of opium dens, commercial establishments for the smoking of opium, ‘not because of health concerns as such, but because it was believed that the drug stimulated coolies into working harder than non-smoking whites.

Diversity Awareness


“Depressed economic conditions and xenophobia led one Western state after another to follow San Francisco’s lead and enact anti-Chinese legislation that often included prohibiting the smoking of opium… an Oregon district court… stated: ‘Smoking opium is not our vice, and therefore it may be that this legislation proceeds more from a desire to vex and annoy the ‘Heathen Chinese’ in this respect, than to protect the people from the evil habit.” (Abadinsky 41) Thus indicating that any measure deemed necessary would be implemented to restrict this ethnic group.

Diversity Awareness


“Anti-Chinese efforts were supported and advanced by Samuel Gompers as part of his effort to establish the American Federation of Labor. The Chinese served as scapegoats for organized labor that depicted the ‘yellow devils’ as undercutting wages and breaking strikes.” (Abadinsky 42)

Diversity Awareness

The Chinese Immigration Experience: The Chinese in Rural California

“After their work was completed, the Chinese were often banned from the rural counties; by the 1860s they were clustering in cities on the Pacific coast, where they established Chinatowns – and where many of them smoked opium.” (Abadinsky 40)

However, with all the dissention around them, the Chinese community in Oroville remained intact until “a major flood in 1907 decimated the (area) so that most Chinese left Oroville. Some returned to China while others moved to Sacramento or San Francisco.” (Temple History)

Diversity Awareness


In a small community in Plumas County, area housewives prepared cakes and pies for Chinese New Year, 1896. They even pasted good luck banners to the beams of the Silver Creek Joss House, where the celebration took place. (Plumas County Places)

Diversity Awareness


A rare interior photo of the Silver Creek Joss House

shows cakes and pies given to the Chinese by local housewives for Chinese New Year, 1896. There are papers pasted to the beams, which are good luck banners. Today, the clock on the wall in the background hangs in the Plumas County Museum in Quincy, California.

Diversity Awareness

The Chinese Immigration Experience: Exclusion and Immigration

• “Eventually, the United States government passed the Chinese Exclusion Act of 1882, a law that stood in place until its repeal in 1943.

• “In 1905, construction of an Immigration Station on Angel Island began in the area known as China Cove. Surrounded by public controversy from its inception, the station began operation in 1910.

Diversity Awareness

The Chinese Immigration Experience: Exclusion and Immigration

• “As the ‘Ellis Island of the West,’ it was designed to handle the anticipated European immigrants arriving in California once the Panama Canal was opened. Instead, the majority of immigrants to America via the West Coast came from Asia.

• “On Ellis Island, immigrants were processed within hours or days; on Angel Island, they spent weeks or months. This facility functioned primarily as a detention center. Although all Asians were affected, the greatest impact was on the Chinese totaling 70 percent of the immigrants detained on Angel Island.” (Anti-Chinese Movement and Chinese Exclusion)

Diversity Awareness

The Chinese Immigration Experience: Data Regarding Early Chinese

“Much information on the Chinese communities in 19th century and early 20th century comes to us via periodicals newspapers of the time. Often what is depicted in the periodicals reflects a complicated history of relations and reactions that the Chinese experienced in coming to California, including material that often carries derogatory messages.

Diversity Awareness


“Yet these sources are often used today because of the scarcity of written documentation on certain aspects of Chinese American history. One of the richest sources of documentation can be found in San Francisco’s The Wasp and The Wave and New York’s Harper’s Weekly.

Diversity Awareness


“These periodicals comment on the political, economic, and social events of the period. Though often overtly distorted or opinionated, these documents tell us the history of what immigrants faced coming to the American West and the inter-ethnic tensions present.” (Sentiments Concerning the Chinese: Illustrations from Periodicals)

Diversity Awareness

Works Cited

Abadinsky, Howard. “Drug Use and Legislation: A History.” Drug Use and Abuse, 6th ed. California:

Thomson Wadsworth, 2008.Anti-Chinese Movement and Chinese Exclusion” The

Bancroft Library: Chinese in California, 1850-1925. Available <http://bancroft.berkeley.edu/collections/chineseinca/antichinese.html. Retrieved Sunday, May 11, 2008.

“Chinese Temple in Oroville, California.” The Bancroft Library: Chinese in California, 1850-1925. Available <http://bancroft.berkeley.edu/collections/chineseinca/temple.html. Retrieved Sunday, May 11, 2008.

Diversity Awareness

Works Cited

Marger, Martin N. “Asian Americans.” Race & Ethnic Relations, 7th ed. California: Thomson Wadsworth, 2006.

Sentiments Concerning the Chinese: Illustrations from Periodicals. The Bancroft Library: Chinese in California, 1850-1925. Available <http://bancroft.berkeley.edu/collections/chineseinca/sentiments.html. Retrieved Sunday, May 11, 2008.

Temple History. The Bancroft Library: Oroville Chinese Temple. Available < http://bancroft.berkeley.edu/collections/oroville/history.html.> Retrieved Sunday, May 11, 2008.)

Foundations of Psychology

30-Minute Intake Interview with ClientCynthia Kraft

PSY 405: Interviewing TechniquesArgosy UniversityOctober 4, 2010


30-Minute Intake Interview with Client

The purpose of this interview is collect information about a new patient that will assist in making a diagnosis and treatment plan; to evaluate exigency; and, acquaint client with counseling process (Saleh, 2007).

The process will begin with a warm, professional opening and orientation: (warm, smiling) Good morning, my name is Dr. K. How are you today?

I’m sorry to hear that you’re not feeling well. (pause to encourage possible client initiated response)



The goal this morning is to ask you a few “getting acquainted” questions and learn more about how I might help you. The information I collect will be used to make a diagnosis and corresponding treatment plan. The entire process should take about 30-minutes. Is this okay with you?

Let’s begin with some basic information (follow standardized intake form):

• Would you please say and spell your last name? Would you do the same with your first name? What is your middle initial?

• May I have your street address?



• Is your mailing address different than your street address?

• What is your primary telephone number? Is that home or cell phone? Do you have a secondary number?

• Do you have an email address? May I have it?• Do you prefer telephone, email, or regular mail

contacts?• How old are you? What is your date of birth?• May I have your sex?• Do you know your social security number? Do you

have the card with you? May I have a copy? Thank you.



• What is your marital status?• Who should we contact in case of emergency?

His/her relationship to you? His/her phone number?

• Are you employed? What is the name of your employer?

• May I have the address of your workplace? Do you have a work telephone?

• Do you have insurance through your work? Who is the carrier? Do you have your insurance card with you? May I have a copy? I’ll set the cards here on the table for now. I can make copies just before you leave. Do you have any objections?



• Who will be financially responsible for your visits? Should I use the contact information you have all ready provided for billing purposes?

We have completed the preliminary portion of this interview. Do you have any questions? I’ll be asking about your medical history next.

• Have you had psychological services before? Where?

• Why did you seek treatment at XYZ? Do you recall when this was? Who was your primary clinician? Was your issue resolved? How do you feel about the outcome?



• Have you sought treatment with any other clinicians?

• What medications are you currently taking? What is it treating? Do you know the dosage? How many times a day do you take ---- ?

• Do you have any know allergies?• Do you have a history of substance use/abuse?• Who is your primary care physician? Do you have

his/her phone number? Are you willing to sign a release form for your medical records?

• Why are you seeking services from this office?



• What are some of your symptoms? How long has this been occurring? Does anyone else in your family exhibit similar symptoms? Do you feel this is life threatening? Is there anything else I should know?

You’ve been very concise in describing your symptoms. It is appreciated. Our time is almost up and we still have a few “loose ends.” Here is the medical records release form you agreed to sign. Thank you.

While I’m making copies of your social security and insurance cards, would you complete this “Problem Inventory”?



Thanks! This information, together with the other information you provided and your medical records, will help us help you. (Return to room/desk/space)

Here are your cards and a copy of your medical records release form. I’d like to see you again next week. What day works best for you? I have a 5:30 p.m. opening. Thank you for coming in today. I understand the initial visit can seem unrewarding, but we’re laying the groundwork for addressing your issues. I’ll see you next week. (Shake hands.) Good-bye.



This interview was a combination highly scheduled and moderately scheduled interview. The first portion was standardized for ease and easy duplication. There was no need to deviate or probe during these questions. The second portion of the interview was moderately scheduled because it was necessary to have the flexibility to probe and adapt. Sequencing of events included an opening with orientation, body, and closing (Stewart & Cash, 2008).



Because of the nature of this interview, I don’t have any types of questions that should be avoided. I do, however, have some reflections on the opening and closing of all client interviews, not just the intake.

A practice evaluation conducted by Terry McDowell (2000) revealed that the most unhelpful moments of an interview occur at the beginning (when client and clinician are setting tone and preparing to connect) or end (preparing to separate after a short encounter). Client’s are often vulnerable at the end and often create ways to avoid leaving.



Two little words, “time’s up,” seem so very benign, but can carry tremendous weight in the mind of a client. Clinicians need to be aware of what they project in tone and feelings at the end of a session. I feel that we should self-reflect and better understand our own feelings on the subject. One suggestion for improving interview cessation has been for clinicians to ask their clients (selectively, not all would be appropriate) what they feel and think about interview termination. Until there is a better solution… time’s up!


References

Saleh, A. (2007). Initial Intake/Interview and Diagnosis [PowerPoint slides]. Retrieved October 3, 2010, from www.coedu.usf.edu/zalaquett/ccs/InitialIntake.ppt ·

Stewart, C.J. & Cash, Jr., W.B. (2008). Interviewing: Principles and Practices (12th ed.), pp. 78-102. New York: NY: McGraw-Hill Learning Solutions.

McDowell, T. (2000). Practice evaluation as a collaborative process: A client’s and a clinician’s perceptions of helpful and unhelpful moments in a clinical interview. Smith College Studies in Social Work, 70(2), pp. 375-387. Retrieved from October 3, 2010, from EBSCOhost database.

Applied Psychology

Decision Making in Groups and Effective CommunicationCynthia Kraft

PSY 320: Industrial-Organizational PsychologyArgosy University

April 17, 2011

Applied Psychology

Decision Making in Groups and Effective Communication

Celia Jane is a medium-sized furniture design firm; and, Li is its CEO. The company has always been competitive but it would now like to expand and increase its market share. Li’s philosophy has been that working in teams enhances creativity and productivity, so all the employees are divided into groups of eight. It seems to me, a consultant hired to increase productivity, that Li hasn’t considered the negative aspects of group work (Argosy University, 2011a). I need to address these issues first.

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Process loss is the disparity between what groups should produce and what they actually produce. Groups aren’t always better. Some individuals are more productive working along (Argosy University, 2011b). It’s up to the manager to determine what might be affecting group performance.

Applied Psychology


Some reasons that groups may exhibit process loss are: social loafing, free riding, groupthink, and the sucker effect. Social loafing is when a member of the group decreases his/her output and allows other to pick-up his/her share of the workload. This can be manifested in working slower and/or doing less work (Argosy University, 2011b). Free riding follows along the same lines (Myers, 2005). In both scenarios, a member of the group is rewarded equally with other group members but he/she has invested little towards the group’s success (Argosy University 2011b; Riggio, 2008; Myers, 2005).

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Groupthink can be a little more difficult to ascertain individually. The idea behind this phenomenon is maintaining status quo; in other words, “don’t rock the boat.” It is especially prevalent in cohesive groups. Let me give you an example, I once worked on a fundraising committee. The members were all volunteers and wanted to see the cause we were supporting succeed. However, when it came time to come up with ideas on what to do and how to do it, everyone was silent. Eventually a member made a suggestion. Immediately all the other members support the idea without debate or challenge. It seemed as though no one wanted to have a personal opinion. In a way it

Applied Psychology


reminds of the lemming myth. Do you know what lemmings are? They are small rodents. Legend is that when one lemming starts running towards the cliff, the rest of the tribe follows. When the leader jumps off the cliff, headed for certain death, the lemmings that are following behind and do the same thing. They probably hadn’t decided to die that day, but because one lemming “led the way” the rest followed. It can be the same with people who group think. The result can be poor decision-making and tragic consequences (Argosy University, 2011b; Riggio, 2008).

Applied Psychology


The last potential cause of process loss I’ll discuss is “the sucker effect.” This term “refers to the tendency for individuals to contribute less to a group endeavor when they expect that other [group members] will think negatively of [the person] who works too hard or contributes too much (considering them to be a ‘sucker’)” (Psychology Glossary, 2011). It’s like hiding who you are (being deindividuated) and what you are capable of doing for fear of group rejection (evaluation apprehension). It’s a personal response to both good and bad group norms (Myers, 2005).

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In essence, what I am saying is group dynamics create group and individual responses that produce ineffective decisions which result in a loss of organizational productivity (Argosy University, 2011b; Argosy University, 2011a).

There is a popular 5-stage model that is used to determine group development. The five stages are: 1) forming, 2) storming, 3) norming, 4) performing, and 5) adjourning. Behaviors and group cohesiveness vary according to the group’s developmental stage. In stage one, the group is just getting to know each other, identify the role, and probably still considered

Applied Psychology


themselves as individuals rather than group members (Argosy University, 2011b). It’s a bit like bringing a new baby into the family. Everyone is trying find the place where he/she belongs and what will be his/her tasks and responsibilities. An element of uncertainty is always manifested in this stage. The second stage is storming, which includes competition and conflict for dominance and leadership among associated personalities. Other group member personalities don’t want to control but also resist being controlled. And, as with most all groups, there are the pacifists who can be likened to “worker bees.” They don’t care about leadership or control, they just want to get in and get

Applied Psychology


the job done. These first stages are developmental; again, like individuals finding their place in a family system.

The third stage is norming. Group members have found identified with their role and the group. There is more cohesion. The group has developed homeostasis, its internal equilibrium. The fourth stage is performing. There is acceptance of the group dynamics and everyone is ready to fulfill his/her function and perform as a unit. The last stage, number five, is adjourning. This can occur en masse after a single project or individually over time. In essence, adjourning is the demise of the original group (Argosy University, 2011b). If one or two group members

Applied Psychology


leave, but the remainder of the group is intact, new group members will replace those who have left. When this occurs, the development process of integrating the new members starts over with stage one, forming.

My recommendations to Li for maximizing productivity would be to reduce the size of his groups from eight to possibly four. The smaller group size will be more resistant to production blocking and social loafing. Establishing specific, achievable, but challenging, group goals with attached group rewards. Analyzing the effectiveness of the current communication structure and revising if needed. Last, I would recommend

Applied Psychology


having a team task analysis performed. Ensure that each group consists of an appropriate blend of personalities and abilities (Argosy University, 2011b).

“Li […] believes that one great advantage of working in groups is brainstorming” (Argosy University, 2011a, p. 1). Since he asked my advice, I would suggest that Li try a new version of the process “electronic brainstorming,” which has proven to be effective. The difference between the two versions is that “electronic brainstorming” utilizes computers to exchange communication and ideas as opposed to face-to-face interaction. One large advantage of this method is that it

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balances group member input (Riggio, 2008). With computers, the contributions of each group member are measureable, whereas in face-to-face, it is more difficult to quantify.

Li along with implementing my recommendations, Li needs to “communicate his expectations regarding group work to his employees” (Argosy University, 2011a). Choosing the best approach is contingent upon several factors: is the company large, medium, or small? Should the communication downward, lateral, or in a company-wide meeting with smaller face-to-face sessions. I recommend the later. In a company-wide meeting, Li can address all of his employees at once. He can present a

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broad view of his expectations and the changes that are going to be implemented. He should be cognizant of vocal dynamics, visual thinking, and gestures and/or facial expressions when making his presentation (Argosy University, 2011b; Riggio, 2008).

Second, Li should meet with all of his managers and supervisors. He’ll want to ensure that all of them, including himself, practice “reflective listening with active decision-making” (Argosy University, 2011c, p. 1). He will want to work with them in addressing potential communication barriers. The goal would be to open channels of communication up-and-down

Applied Psychology


the organizational hierarchy to increase trust. Nonverbal communication should also be addressed. By emphasizing the role of managers and supervisors, Li is teaching them to “lead by example.” After all, they will be the conduit through which communication flows on a regular basis, making the need for well honed communication skills imperative (Argosy University, 2011c; Riggio, 2008).

Third, Li should address each newly created group individually. He should speak to them as though he was a part of the team and use “we” statements rather than “I” statements. He should consider the values of each group and speak in its

Applied Psychology


language (Argosy University, 2011c). Until the new processes are entrenched, the communication should be centralized with an open-door policy. I recognize that it sounds contradictory, but I believe it is doable. This will reaffirm to each member of the organization his/her role and the importance of accurate communication. When appropriate, decentralized, all-channel networks can be developed for “dealing with complex tasks” (Riggio, 2008, p. 297).

Applied Psychology

References

Argosy University. (2011a). Industrial organizational psychology: Module 7 assignment 2. Retrieved on April 14, 2011, from http://www.myeclassonline.com

Argosy University. (2011b). Industrial organizational psychology: Module 7 lecture: Social influence in groups. Retrieved on April 14, 2011, from http://www.myeclassonline.com

Argosy University. (2011c). Industrial organizational psychology: Module 7 lecture: Communication in the workplace. Retrieved on April 14, 2011, from http://www.myeclassonline.com

Applied Psychology

References

Myers, D. G. (2005). Social psychology (8th ed.). New York, NY: McGraw-Hill.

Psychology Glossary. (2011). Sucker effect. Retrieved April 18, 2011, from http://www.psychology-lexicon.com/cms/glossary/glossary-s/sucker-effect.html

Riggio, R. E. (2008). Introduction of industrial/organizational psychology (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Interpersonal Effectiveness

The Case of the Branch DavidiansCynthia Kraft

PSY 180: Interpersonal EffectivenessArgosy UniversityFebruary 14, 2010


The Case of the Branch Davidians

The study of cults and social psychology is always interesting. David Koresh was not the first to employ mesmerizing persuasion to convert, and gain control over, ordinary people. To me, David Koresh accurately portrays these words by C.S. Lewis,: “To be forewarned and therefore forearmed… is eminently rational if our belief is true; but if our belief is a delusion, this same forewarning and forearming would obviously be the method whereby the delusion rendered itself incurable” (Myers, 2005, p. 268).



A key element in Koresh’s ability to command conformity, compliance, and obedience was not so much “the message but the responses it evokes in a person’s mind. [For,] if the message summons favorable thoughts it persuades us” (Myers, 2005, p. 268). The question, then, is: “How did David Koresh’s message influence the minds of his followers that resulted in compliance?” Let’s discuss two possible strategies.



Strategy 1 - Commitment/Consistency: According to Robert B. Cialdini’s studies on the topic of influence, once a commitment has been made, there is a tendency to conform to the expectations of that commitment. The appearance is that Koresh employed a version of the Foot-in-the-Door technique, which means that the conditioning begins with small requests, grows into larger requests, and eventually renders inconsistent behavior impossible. This can be exemplified by the following quote: “Step by step, you give up everything in your life […] you begin to live for a pat on the head […] some Davidians would do anything for their leader” (Lacavo, 1993, p. 1).



Strategy 2 - Authority: Again, according to Cialdini, it is the individual’s perception that legitimizes another’s authority over him or her. Factors that contribute to our perception of authority include: wisdom, knowledge, position, experience, training, and/or appointed leadership. As Cialdini said, “There is nothing wrong with this, except when the claims are phony.”



To the outside world, Koresh’s claims may have seemed phony; but in his mind, and apparently the minds of his followers, he was the anticipated Messiah. He was appointed by God. I believe that rather than phony, David Koresh was delusional. As for his followers, there is nothing said in the two assigned articles that would apply this conclusion to them. I do believe, however, that they were malleable seekers of “the truth.” It might even be presumed that psychological and emotional issues existed, but we don’t have enough information to make that determination. What we do know is that the Branch Davidians were willing to die for their leader and follow “him straight to heaven” (Myers, 2005, p. 273).



How did Koresh’s followers demonstrate conformity, compliance, and obedience?



Conformity, according to our textbook Interpersonal Effectiveness, “is described as changing behavior in order to match the actions of others or adhere to social norms.” The Branch Davidians exhibited conformity in their lack of resistance towards a daily life of harsh work and Bible study, not celebrating birthdays, never leaving the compound, enduring caustic monologues, and for the women, accepting that they “belonged” to Koresh and were obligated to procreate for him. In addition, Koresh placed his followers on an extreme diet, to which they conformed (Lacavo, 1993).



How far will a person conform to hold onto his/her sense of belonging? I found Ruth Riddle to be a good example. After jumping from the burning building, Ruth struggled to get back inside and be with her friends and “find her way to heaven through hell” (Gibbs, 1993, p. 1).



Compliance, as defined in Interpersonal Effectiveness, “is behavior change that occurs as a result of a direct request or indirect appeal.” The six basic tendencies for eliciting compliance are:

• Friendship/liking • Commitment/Consistency • Scarcity • Reciprocity • Social validation • Authority



The Branch Davidians shared a common goal, heaven. They were willing to contribute all their material wealth towards this end. Their leader was “appointed by God,” “their Messiah,” he had authority and rule over them. In order to obtain heaven, compliance to his dictates was not an option but a necessity.



“Obedience is defined as compliance or behavioral change that occurs in response to direct orders from authority” (Interpersonal Effectiveness). I believe that the situation involving David Koresh and the Branch Davidians was very much like the situations involving Jim Jones and Heaven’s Gate. The mindset is not to surrender, but that death is preferred over life. As in these other two cases, the followers of Koresh chose to be obedient, even unto death.



What role did the ATF play in the Waco siege?



The ATF tried a variety of compliance-gaining strategies during the stand-off in Waco. The goal had always been the peaceful surrender of David Koresh and the Branch Davidians. In the beginning, there was hope that respectful negotiations would work as 37 people, including 21 children, were released (Gibbs, 1993). However, after the failed negotiation of Koresh’s peaceful surrender in exchange for a broadcast (Lacavo, 1993), the situation deteriorated rapidly. Neither side really knew what the other was thinking; the impasse had to be broken. Right or wrong, the ATF made aggressive moves towards the Davidian compound in hopes, still, for a peaceful surrender.



When the siege at Waco finally ended, many questions were asked. We can suppose all we want, but we won’t really know what was going through the minds of Koresh and his followers. Cults are a unique social phenomenon. The power of persuasion that results in conformity, compliance, and obedience will challenge psychologists for years to come.



What cannot be denied is “that it was Koresh who placed 25 children in harm’s way, who preyed on people who were weak and lonely and hungry for certainty. Certainty he gave them, and abundantly. He was certain of his vision of good and evil, certain of his special insight into the deepest mysteries of faith, certain of an afterlife that promised glory for those who had suffered for their souls” (Gibbs, 1993, p. 1).


References

Gibbs, N. (1993, May 3). Oh, my god, they’re killing themselves!” Time Magazine. Retrieved 2/12/10 from http://www.time.com/time/daily/newsfiles/waco/050393.html

Lacayo, R. (1993, March 15). Cult of death. Time Magazine. Retrieved 2/12/10 from http://www.time.com/time/daily/newsfiles/waco/031593.html

Myers, D.G. (2005). Social psychology (8th ed.). New York, NY: McGraw-Hill.

My Future in Learning

My future , lifelong learning is quite simple. I am beginning my graduate studies in the Fall of this year (2011). Because I will also be working, I expect to be completed with my formal education when I am about age 65.

I have always been a person to learn, grow, and expand. In addition to my formal education, I expect I will continue to “collect” certificates of completion from various programs that I will engage in. There will also be considerable experiential learning and I travel to other countries and align myself with academicians, researchers, business leaders, as well as the “regular” folk that grace this earth. Learning is in my nature. I suspect that even when taking my last breath I will be learning something.

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