Audience

Who are my audience? My target audience are male and female aged 16-

25. This is because this target audience is usually the audience that listen to indie/ indie-rock genre of music.

This is the link to my questionnaire: http://www.surveymonkey.com/s/LJQM7ST

ResultsThe results from my survey have told me that: Everyone who answered my questionnaire was 16-25 years old. This is

good because that is the age of my target audience. The majority were female but there were some males, they are mostly into indie/indie-rock music. They watch music videos mostly a couple times a week and normally watch these on TV or Youtube.

The typical features they expect to see in a indie/indie-rock music video are people playing instruments such as guitars, indie clothing such as skinny jeans and slightly unusually placed things.

Story lines, things that relate to the song and colour are what appeal to them mostly in a music video.

There is a 50/50 result to whether they prefer music videos with a narrative. I think narrative videos are better due to them helping you understand the lyrics more and add meaning, these are the reasons I got from my questionnaire as well.

My results tell me that more than once location is preferred within a music video.

Gender

Male25%

Female75%

Gender of auidence feedback

By knowing that the majority of my audience is female I can relate my work more to them rather than males to make them more interested.

Typical Features

Instruments50%

Unusally Placed things25%

Indie Clothing25%

Typical Features in an Indie/Indie- Rock music video

By knowing what the typical features are in an indie music video helps me decide what to have in mine so the audience can tell what genre the video is.

What Music you listen to

Indie/Indie-Rock38%

R'n'B13%

Rock13%

Drum and Bass25%

Contemp13%

What music the audience listen toAs the majority of the audience listen to indie/indie rock it helps due to the answers being about that specific genre and I know what they like.

What appeals to you

Storyline33%

Colour33%

Relating to lyrics33%

What appeals to the audience in a music video

By knowing what the main 3 things that appeal to the audience helps me to know to include these within my video.

How often you watch music videos

Every day25%

Couple times a week50%

Couple times a month25%

How often do you watch music videos

By knowing that the audience watch music videos a lot means that I have to include all the features that appeals to the audience.

Watching music videos

TV29%

Youtube57%

Mobile Phone14%

Where are you most likley to watch music videos

By knowing that my audience keeps up with new technologies shows that I need to make the music video available online.

Narrative

Yes50%

No50%

Do you prefer music videos with a narrative?

As its 50/50 to whether people like narratives or not, it doesn’t matter if I use a narrative or not. I will probably use a narrative because it helps you understand the video more.

Location

More than one location100%

Do you prefer one or more location in music videos

As all of the feedback tells me they prefer more than one location in a music video shows that I will have to do this. It shows more variety within the video.

Overall Within my music video I will make sure that I use

more than one location. I Will create a video with a narrative to help understand the lyrics more and add meaning. I will show indie clothing and maybe some instruments to still keep in the typical features of an indie/indie-rock music video. I will add colour and things that link to the video.

Audience Profile