Where do you find out about new movies and TV dramas?

Adverts 5

Trailers 3

YouTube 9

Friends 4

TV 13

Social Media 11

Most our sample group find out about new movies and TV dramas from either watching TV and Social Media which implies these are the most effective methods of advertising our media product. The benefits of advertising on TV is it enables us to communicate with a large, representative group of people which helps to generate awareness of our media product whilst captivating the audience this will be useful for our construction of our trailer to choose if we would want our trailer to be independent or mainstream.

0-5 hours 11

6-10 hours 3

11-15 hours 12

Over 12

The benefits of using open ended questions allows us to compare the answers of the different respondents and statistically analyse the answers. many our sample group will watch TV more than 5 hours a week this means much of the respondents have free leisure time to enjoy watching TV and dramas with a captivating narrative that keeps them interested. The more time they must spare means they can watch movies/ shows for a long duration. And producing a drama film will enable our audience to expand their knowledge whilst exploring elements of realism and incorporating social issues that affect lives of teenagers and entertaining the audience with different characters.

American 18

British 3

International 8

What would you say you watch more American/ British or international dramas?/and why

60% of our sample group preferred to watch American dramas due to numerous reasons such as high-quality editing and camera shots, good acting and captivating storylines. The benefits of asking a question like this allows us to research American Dramas compared to British and international which will enable us to make direct links from our findings to our data gathered from our questionnaires. The benefits of doing Audience research is it helps us as a group to directly respond to our target audience and what interests them in a drama to make our trailer effective.