Audience Research

Why I Did A Questionnaire

• I asked a number of people questions about where they buy there music from, where they watch music videos, if they download illegally and many more. I done this in order to use the information when creating my own album cover and music video in order to create something in which my target audience were likely to buy.

Results Spend

0

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5

6

7

8

9

1

Peo

ple

OTHER

£5

£10

£15

This shows on average how much the people I asked spend on music and as you can the see majority of them said £5

Where Do You Access New Music?

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5

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1

Sites

itunes

We7

HMV

This shows that people access new music from a range of different places.

Results Do You Illegally Download Tracks?

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5

6

7

8

9

1

Answer

Yes

No

This shows us that a number of people illegally download tracks instead of paying for them.

Do You Live Stream Tracks

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1

2

3

4

5

6

1

Answer

Yes

No

This shows that an equal amount of people both do and do not stream tracks from the internet.

Results If Yes Which Sites Do You Use?

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5

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9

1

Sites

We7

Spotify

Last FM

This shows that most people choose to stream tracks from We7, however some people also use Last FM.

Where do you watch music videos?

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1

2

3

4

5

6

1

Sites

We7

iTunes

Kerrang

MTV

Youtube

This shows that people use a number of different sites when watching music videos instead of the being one favourite site. However YouTube does seem to be used more than the others.

Results What music Tv do you watch?

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6

1

Channels

4Music

Kerrang

MTV

This shows that people also watch a variety of different music channels and I feel that it is decided which one they watch from which stereotype they fit into.

Do You Go To Gigs/Festivals?

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5

6

1

Answer

Yes

No

This shows that the same number of people both do and do not go to festivals and gigs so I feel that this depends on the person individually.

ResultsDo you see the value of a digipack?

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5

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7

1

Answer

Yes

No

This shows that most people do not see the value of a digipack and so would probably therefore not buy one.

Conclusion

• I will use my findings when creating my music video in order to get a feel of what sort of videos appear on the TV shows that people said they watch in order to be able to try and use some of the techniques that are used in my own video.