AUDIENCES FOR WIRELESS MAGAZINE

Audience type 1• Age: 20• Occupation: Part time chef at Holiday Inn• Education: University student • Why they would be interested in Wireless:This audience type enjoys music magazines when the front cover displays their favourite artist/upcoming artists. In order to appeal to this audience I will need to include artists as the main images on my front cover so that they can easily see that my magazine will include information on artists that appeal to them. This audience also prefers cheaper costs of items due to being a University student. In order to make Wireless accessible to this audience, I will need to make the price affordable.

Audience type 2• Age: 16• Occupation: Part time weekend job at a local café • Education: A-level student• Why they would be interested in Wireless:• This audience type prefers to read longer articles in order to gain

new information on their favourite/upcoming artists and bands. They would enjoy my magazine as I will include personal articles such as interviews, which indicate to the reader that the information is reliable and from the artists themselves.

• This audience type also enjoys a mixture of pastel and vibrant colours, and so would like the colour scheme of my magazine as it includes both pastel colours and vibrant colours to make the magazine appear more striking.

Audience type 3• Age: 17• Occupation: Sales assistant at Next• Education: College student• Why they would be interested in Wireless:This audience type would be interested in Wireless because they are interested in following the top music in the charts. As my magazine will be based on the top charts pop music, this will appeal to him.This audience spends a lot of time on social media, and so in order to interact with them and raise magazine awareness, I will need a strong social media presence. I will ensure buyers know Wireless is affiliated with social media by including links to social media Wireless accounts throughout the magazine.