BAND IMAGE

Scott Galloway, James Thompson & Harry Devonport

CITY FILMING COSTUME

Lumberjack Shirt = Smart Casual, Colourful, Can relate to viewers choice of clothing.

Bomber Jacket = informal jacket, Comfortable, Colourful

High Top Trainers = Brightly Coloured, Trendy, Relates to auidence

Light blue Jeans = Smarts casual, easy fit, comfy

WHY WE CHOSE THISWe chose this as the band members costume for the shots filmed in the city for different reasons. The clothing displayed is the type we envision our target audience to wear when they are out, therefore we chose a similar costume so they could relate to the artists. Also by wearing casual clothing, it allows the band members to add their own/ independent flair to this. As well as this, it can work in our favour when it comes to filming and the ideas we have about the band and the narrative of the music video.

Bright, colourful ties/bowties worn by all the band members – Makes them smart but also quirky.

Casual suede/canvas e.g. Vans – Shows band as very trendy and contrasts smarter aspects of the costume.

Shirt and suit jacket – Creates smart image and also unique from the conventional costume of casual t-shirts and jumpers.

Rough Jeans – Create very relaxed and comfortable look for the band.

STUDIO COSTUME

WHY WE CHOSE THISThe other costume we are going to use for our artist is a mixture of both really smart and casual clothing. The shirt and jacket contrasts with the casual look from the skinny jeans and trainers/converse. This can add emphasis to the ‘independent’ and ‘hipster’ look which we are aiming for. This will create a more unique and original image for our artists

We are going to use this costume when filming the band in the studio like environment as this will also emphases the bands own persona and ‘independent’ image. Furthermore, the main band member will be wearing the same costume but will have a distinct feature about his costume which will make him stand out as the front man and will help the audience relate to the band through him.

BAND IMAGE

For the band personality we decided on having the artists appear to have a strong connection between each other, with a jovial edge showing they’re young and independent.

We are aiming for a large audience by combining the mixture of clothing of the artists with pop culture trends and fashions. This can help the audience relate to the band through their costumes.