TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector – 9, Dwarka Institutional Area, New Delhi-75Affiliated Institution of G.G.S.IP.U, Delhi

BJMC Basics of Design &

Graphics(24107)

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

On completion of the course students

should be able to:

1. To describe basics of design and graphics.

2. To apply various elements and

principles of design to various forms of visual and graphic communication for Print Media.

Objectives

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Syllabus

FIRST SEMESTER BASICS OF DESIGN & GRAPHICS

Unit-I [Principles of Design & Graphics] 1. Basics of Design and Graphics 2. Elements and principles of design 3. Typography : Physical form, aesthetics and classifications 4. Colour : Physical forms, psychology, colour scheme and production

Unit-II [Layout]1. Components of layout and layout planning 2. Advertisement layout 3. Broadsheet and Tabloid layout 4. Magazine & Book Layout

SYLLABUS

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Unit-III [Visuals and Design]1. Visuals : Physical forms, functions & editing 2. Poster Design 3. Logo Design 4. Brochure Design

Unit-IV [DTP & Printing]1. Basics of Desktop Publishing 2. Printing Process 3. Printing Methods - Letter Press, Screen, Offset4. Paper and finishing

SYLLABUS

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

WHAT IS DESIGN???

• a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

• a decorative pattern.• purpose or planning that exists behind an

action, fact, or object.

WHAT IS DESIGN ???

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

• Design is the creation of a plan or convention for the construction of an object or a system

• Design is a work process which has a user perspective and drives development based on your specific customers' needs.

WHAT IS DESIGN ???

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

PROCESS OF DESIGN

THINK

PLAN

CONSTRUCT

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Approaches to design

Some popular approaches include:• KISS Principle: (Keep it Simple Stupid), which

strives to eliminate unnecessary complications.• There is more than one way to do it

(TIMTOWTDI): a philosophy to allow multiple methods of doing the same thing.

• Use centered design : which focuses on the goals and tasks associated with the use of the artifact, rather than focusing on the end user.

Approaches to Design

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

• Critical Design : uses designed artifacts as an embodied critique or commentary on existing values, morals, and practices in a culture.

• Service design : designing or organizing the experience around a product, the service associated with a product's use.

• Transgenerational design : the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.

Approaches to Design

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

THANKS