This is an advert for Bastille’s debut studio album BAD BLOOD released in 2013 under Virgin Records.

The layout of the poster, especially the style of credits at the bottom are reminiscent of a film poster rather than music due to the use of conventions. It may suggest that this album is more of a cohesive story than individual songs. Alternatively, it could be a general homage to film as we know with their new album Wild World, the singer Dan Smith takes inspiration for his work from the world of television.

The stylised font of the letter “A” to “Δ” in this is unique to this album and creates a brand that the audience can recognise.

The single image of this poster is unconventional. Usually when promoting an album there will be only as far out as a mid-shot image of the artist/s facing the camera in a studio setting in order to gain star appeal and make clear who it is by. Instead a longshot of, presumably, the singer running away from the camera in the night on a road is used. The only lighting present looks like that of a cars headlight (plausible given the location). The slight motion blur in the picture confirms he is running away, presumably from the source of headlights chasing him. This feeling of wanting to run away is something many people could relate to.

At the top it says “Bad Steel”. This is just synthetic company fabricated to make this mock film poster seem more plausible. It is obviously a near homophone of the actual band name and has been included for a slight bit of humour which is conventional for many of Bastille’s creations.

It is an interesting decision not to show any band member’s faces as during the time this first album was released Bastille were still fairly unknown as a band. The public could have been familiar with the name as they peaked to No.2 in the UK Singles Chart with Pompeii however that being their only hit at the time meant their brand exposure and therefore status was unfamiliar. This could have explained why they didn’t appear- since nobody knows their faces, trying to gain star appeal would be pointless with nobody recognising them. This instead is quite mysterious and obtains the curiosity of the viewer.

The running aspect may also be a reference to the Pompeii video as Dan Smith stars in that too and multiple times throughout the video he runs away so it could be trying to create synergy with their most known song hoping people see the link.