Bauer

Who are Bauer?

• Bauer Media Group is a European-based media company, headquartered in Germany, that has a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services.

Bauer’s history

• In 1875, Ludolph Bauer set up a printing plant in Hamburg to produce business cards. As well as taking on various printing jobs, he launches the local advertising newspaper Rothenburgersorter Zeitung.

What publications do Bauer manage?

• Bauer has over 600 magazines and these are three of them…

Drops capital – Is the large capital at the start of an article.

Buzz word – suggesting that this magazine is the to cover a story.

Central image – is the main image and usually relies on the audience knowing who they are.

Callout – a quote from the cover band/artist – used to pull the reader in.

Plugs – information about similar stories in the magazine that are given on the side.

Who is Q’s target audience?

Q’s readers are serious about their music and are proud of their record collections, playlists and music libraries. They are usually for middle-aged men who are highly interested in music.

BBC Worldwide

Who is BBC Worldwide?

• BBC Worldwide Ltd. is owned completely by commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in 1995.

BBC Worldwide’s history

• BBC Worldwide was founded in 1995 (21 years) formed out of a restructuring of its BBC Enterprises in 1995. The BBC brands, selling BBC and other British programming for broadcast abroad with the aim of supplementing the income received by the BBC through the licence fee.

What publications do BBC Worldwide manage?