Hospitality Overview

Personalizing the Home Page Experience

• Dynamic hero images

• Optimized offers

• Trending destinations

• Recently viewed items with recommended alternatives

• Personalized dynamic content

Goals:

• Decrease bounce rate and increase engagement

• Showcase relevant products, content and offers

• Drive users deeper into the site experience

• Increase revenue per traveler with cross-sell and upsell

Dynamic Hero Images & Optimized Offer

Dynamic Carousel &Position Selection

Optimized Offers

Real-time user entered data influences carousel and offer content

(Selecting from 1000 hero images and promotions)

Trending Destinations

Trending destinations by segment based on traveler location and more…

Recently Viewed With Recommended Alternatives

Allow visitors to pickup where they left off by showcasing relevant, related properties.

Personalized Dynamic Content

Showcase the best content based on what you know about the traveler’s preferences

Dynamic links enhance SEO by showcasing trending destinations

Using Customer Data to Personalize

• Baynote observes and understands the Traveler in real-time:‒ Destination interests and preferences‒ Big spender vs price conscious‒ Traveler type

• Business vs. Leisure - could be determined by travel timeframe or duration as proxy• Single vs Family

• We also model on other attributes‒ Departure point (origin geolocation)‒ Gender of the traveler doing the booking‒ Loyalty Points Balance‒ Preferred hotel brands‒ Average price paid‒ Usage of promotions‒ Other user entered information like trip reason (romance?)

What makes Baynote Different

Simpler

• Self-learning - automated adaptation

• New VUE self-service console for business users

• One platform for all visitors, pages, and applications

• Using content you already have

Scalable

• Big data technology for very large data sets / problems

• Self-learning – automated learning scales with large volumes

• Guided by your business rules and constraints

Innovative

• Focus on personalization and customer experience solutions

• New smart data platform combines big data, machine learning and real-time technology

• Data science team driving new patents (KPI, etc.)