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BRAND HISTORY

I K E A

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Founder

HISTORY

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I K E A ‘ Ingvar ’

‘ Kamprad ’

‘ Elmtaryd ’

‘ Agunnaryd ’

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TIMELINE

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comPetitors High Quality

High Price

Low Quality

Low Price

INNOVATION & SUSTAINABILITY

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InnovAtIon AND SUStAINAbILITY

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InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

InnovAtIon AND SUStAINAbILITY

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# Minimalism # Functionalism # Flat Packaging

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

# Minimalism # Functionalism # Flat Packaging

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

# Minimalism # Functionalism # Flat Packaging

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

# Minimalism # Functionalism # Flat Packaging

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

InnovAtIon AND SUStAINAbILITY

BDC412 : Global Brand Communications

InnovAtIon AND SUStAINAbILITY

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model business

BRAND PLAN

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globAl BrAND STRAteGy

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globAl BrAND STRAteGy

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VISION

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MISSION

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core VAlue

Democratic Design FUNCTION

SUSTAINABILITY

QUALITY

LOW PRICE

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PROPOSITION

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PERSONALITY

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1951 1954 1967 1981 1983

vISUAL IDENTITY

vISUAL IDENTITY

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VERBAL IDENTITY

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BDC412 : Global Brand Communications

BEHAVIOR IDENTITY

D.I.Y.

BRAND STORYTELLING COMMUNICATIONS /

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PAid / Owned / EArned ChAnnels

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PAid / Owned / EArned ChAnnels

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PAid / Owned / EArned ChAnnels

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Co-branding

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Co-brAnding

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CSR

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CSR

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CSR

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CSR

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CSR

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CRM

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CAMPAIGN

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CAMPAIGN

THANK YOU

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Section. 3014