王綺 章庭瑜 陳姮妤 林芳儀

About BEETALK

Description• Available for iOS and Android

• Basic Functions : texts, voice messages, making unlimited free online calls

• Secret Weapon : Whisper (making messages disappear after being read)

The History of BEETALK

Introduction• Registered as a company in Singapore • Based in the Thai capital• Founded in 2013

Representative: Sean Yang• “Our product is different. Line is about stickers.

You have to have real friends. Look Around can add new friends using GPS. Our whisper is like snapchat. It’s good for people with a lot of secrets.”

Representative: Sean Yang• Even though there are a lot of chat apps

available, the company believes the market is not too settled.

• Sean gives an example:” Two years ago, BBM was very big, then Whatsapp came. Now almost everyone uses Line. But the trend changes very fast. There’s space for BeeTalk to grow.”

Strategic Marketing of BEETALK

Response• launch in November, 2013• Become the number one app in Apple’s App Store

in Thailand

Response in Taiwan• Record in one month : 100000 people use “Shake” (10 萬人搖一搖 ) 560000 people use it every day Male and female users 4:6 The average age of users 18-25 years old 20 million people successful pairing (2000 萬人次配對成功 )

Strategy• Thailand first, then Singapore and Malaysia• Beetalk is going to supports English and Chinese,

as well as Thai

• In the future, BeeTalk also looks to expand to Vietnam and Indonesia

Advertisement of BEETALK

How to use BEETALK

Use cell phone number

start

Make your profile photo

Find friends

shake

flip

talk

BEETALKvs. Other Apps

Advantage• Whisper messages• Whisper messages can disappear a short time

(from 1 to 15 seconds, depending on what the sender chooses) after the recipients view them

• Whisper missives are not limited to text, as users can also choose to send self-destructing stickers, pictures, doodles, and voice messages.

Advantage• Stickers & All in One• Just like Line, which allows users to send drawings to

friends. Similar to Line Brush or Doodle Buddy, but this function is within the app, not a separate one

• Stickers are designed by local artists.• The company is not looking to partner with brands yet,

which is something we’ve seen Line and KakaoTalk do with their own virtual stickers.

With Line, Cubic and M+

Celebrity endorsement• Line• Beetalk• Cubie• M+

Core of BEETALK

Core Values• Flip ( 喜翻 ) • Look Around / Shake( 搖一搖 )

Market positioning• In chat app market, Line has been ranked first.

Therefore, BeeTalk need to have target market.

• Junior high school students’ favorite• Senior high school students prefer Flip• College students look for “FRIENDS”

Benefits of BEETALK

No• BeeTalk currently has no source of profit, it

emphasizes on the development of product, and expend market size. When the product becomes better, and then start planning revenue model.