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Presentation for the Class Advanced Global media Policy at Keio Media Design course Based on the Digital Britain white paper
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BEING DIGITAL
Ambition
• To ensure that everyone can share in the benefits of a Digital Britain
• Universal Broadband service
Case Studies
• Young people and family • Education • Health care delivery• Small business • Bigger business• Families and Older people
Benefits
• Social Mobility
• Financial savings
• Educational attainment
Benefits
• Improved salary prospects
• Democratic engagement
• Increase satisfaction with public services
Benefits
• Broadband as essential for democratic life
• Highly skilled workforce
Digital Exclusion
• Self-exclusion
• Fighting exclusion by putting internet access in libraries, schools, cultural and leisure centers, community centers
Affordability
• The lowest communication bills in EU
• Home access programme
• UK online centers - classes and guidance
Affordability
• Personal computers for individuals - unsure how to recycle old computers
• Milton Keynes and Microsoft http://www.connectmk.com/
Ambition
• To ensure that everyone can share in the benefits of a Digital Britain
Connect
Capability
• Skill, motivation and confidence
• New school curriculum with ICT
• Basic digital life skills
• User with disabilities
Capability
• Underpins the strategy for digital media literacy
• Citizen and community empowerment
• Effective public services
• Intelligence and focus
Capability
• The efforts are fragmented and lack a higher strategic vision
• Media Literacy term should change to Digital Participation
Availability
• Getting Britain online programme
• Digital UK program (TV) they used a simple strategy that consumers could understand to change to digital
Strategies
• Consortium of stakeholders, led by Ofcom to drive digital participation
• A communications campaign to convince people to get on-line
Strategies
• Targeted Outreach to engage those who need more support
• Digital Switchover of Public services
Strategies
• BBC and Channel 4 part as public TV stations in the development of the interest by the internet.
In the Nations
• Wales: strategies for school to use ICT in the normal curriculum
• Scotland: published a paper on the opportunities for teaching media literacy
• Northern Ireland: program to provide high skilled ICT workforce till 2011
Case Study
• Adam Cunnington is a 21 year old guy graduating in business and uses only a laptop and a iphone.
• He access all the class material from everywhere and also use Facebook to interact with classmates.
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