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Bioelectrochemical System for Wastewater Treatment
“BES”
Team 10
Spring 2012
Final Presentation
Decentralized wastewater treatment using Microbial Fuel Cell Technology resulting in Electricity Generation from Wastewater.
http://youtu.be/k7sQuNUsdMQ
Technology Video Blog
http://ipbuwm.wordpress.com
Interview Videohttp://youtu.be/C1VFJbu1ppk
The synergistic coupling of Microbial Fuel Cell technology withAlgae Bioreactors for complete treatment of wastewater
Integrated Photo-Bioelectrochemical System
Kyle JacobsonEL
Zhen HePI
Mark MurphyMentor
Contacts this week
4
Decentralized wastewater treatment using Microbial Fuel Cell Technology
Kyle JacobsonEL
Zhen HePI
Mark MurphyMentor
TotalInterviews/
Conversations 102
BESBioelectrochemical System for Wastewater Treatment
Fuel
CO2
H+
O2
H2O
e-
Cation Exchange Membrane
Bacteria
Anode Cathode
How does a microbial fuel cell work?
Team: IPBBusiness Model Canvas 1
• S. Alliance• Coopetition• Joint Ventures• Buyer-
Supplier
• IP
• Problem Solving
• Production • Energy Eff.• WW
Treatment• Bioenergy
• People • Manufacturing
• Outsourcing• Direct
Services• Web-Based
• Direct Comm• Through Firm• Website
• Case-by-case• Asset Sale• Licensing
• End User
Team: IPBBusiness Model Canvas 1
• S. Alliance• Coopetition• Joint Ventures• Buyer-
Supplier
• IP
• Problem Solving
• Production • Energy Eff.• WW
Treatment• Bioenergy
• People • Manufacturing
• Outsourcing• Direct
Services• Web-Based
• Direct Comm• Through Firm• Website
• Case-by-case• Asset Sale• Licensing
• End User ?
Team: IPBBusiness Model Canvas 1
• S. Alliance• Coopetition• Joint Ventures• Buyer-
Supplier
• IP
• Problem Solving
• Production • Energy Eff.• WW
Treatment• Bioenergy
• People • Manufacturing
• Outsourcing• Direct
Services• Web-Based
• Direct Comm• Through Firm• Website
• Case-by-case• Asset Sale• Licensing
• End User ?
?
Team: BESFinal (HA!) Business Model Canvas
- S. Alliance Water Tech Company
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste--Less Sludge Production-Energy Savings
- People - R&D
- Self-service- ContractedService- Direct/Indirect Sales
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing
Water/Wastewater Technology Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan
What we learned• Regulation driven – ever tightening
What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads
What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads
• Value propositions confirmed
What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads
• Value propositions confirmed• Customers interested in MFC technology• Demonstration scale needed to validate
technology
Learning pathwayI-Corp Program
Start
Feedback
Partnerships
Larger Water Company – Have you piloted this yet? (Mature technology)
Municipal WWTP – Conservative in adoption of new tech
Have you looked at Industrial?
Industrial WW Producers: Food/Beverage
Why do we want algae?
Sales Reps: Influencing everyone! Algae
Customer Contacts
Sunnyvale WWTP – Separation and Space issue
Another Product (algae) to deal with
More Industrial WW Producers:More flexible in adoption...
Technology Development
Tran
sitio
n Pe
riod
Demonstration Scale!
Food and Beverage Wastewater Market Size - 2011*
$450 million (30% new facilities)
$1.5 billion
$135million(30% small scale treatment system)
*Frost and Sullivan, 2012
Total Market
Target Market
Total Available Market
5% Annual Growth
Target Market
• Food and Beverage WW producers
– Low to Medium Strength Organic Load
• 500-2000mg/L COD
– Low to Medium Flow Rates
• < 250,000gal/day
Target Market
Cheese Plants have wastewater!
Customer Archetypes
• Water/Wastewater Technology Company
– Manufacturing ability
– Develop new technology
– Utilize out-side sales representative network
Wow, that’s neat but… Interesting… We’d like to
try that?Customer Attitude
Financial Cost
BES Scale<1L 100 L 1m3
Timeline 0 yr 1 yr 2 yr
$660k$150k$0
Transition Period
Pathway to Scale Up
EcosystemUniversity &
Start-up
Feedback from Customer Development
Education
Prototype & Demonstration
Water Tech. Co.(Client)
Water Technology Company
(Partnership)
Licensing
IP$$
Previous Business ModelCanvas
Team Interview Video
• http://www.youtube.com/watch?v=2JpvyxKEsio&feature=relmfu
Team: IPBBusiness Model Canvas 1
• S. Alliance• Coopetition• Joint Ventures• Buyer-
Supplier
• IP
• Problem Solving
• Production • Energy Eff.• WW
Treatment• Bioenergy
• People • Manufacturing
• Outsourcing• Direct
Services• Web-Based
• Direct Comm• Through Firm• Website
• Case-by-case• Asset Sale• Licensing
• End User
Team: IPBBusiness Model Canvas 2
- S. Alliance -Eng Consulting Company-Coopetition-Synthetic GenomicsJoint VenturesBuyer-Supplier
IP
- Problem SolvingProduction- Education
Energy EffWW TreatmentBioenergy-Energy Recovery From Waste
-Energy Efficient Contaminate Removal
People ManufacturingR&D
OutsourcingDirect ServicesWeb-Based- Self-service
-Direct CommThrough Firm-Through Partners-Website
Case-by-caseAsset SaleLicensing
• End UserWastewater Firm - Seimens - Veolia Water - GE WaterMunicipal/ Industrial Wastewater Treatment Facilities
Team: IPBBusiness Model Canvas 3
- S. Alliance -Eng Consulting Company-Coopetition-Synthetic Genomics-Joint Ventures
IP
- Problem Solving- Education
-Energy Recovery From Waste
-Energy Efficient Contaminate Removal
-Less Sludge Production
- People - R&D
- Self-service
-Direct Comm-Through Partners-Website
- Licensing (large scale)- Asset Sale (small scale)
- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities
Farmers
Team: IPBBusiness Model Canvas 5
- S. Alliance -Eng Consulting Company
Water Tech Company
-Coopetition
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste-Energy Efficient Contaminate Removal-Less Sludge Production-Energy Savings
- People - R&D
- Self-service
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing (large scale)- Asset Sale (small scale)- Consulting
- Wastewater Firm - Seimens - Veolia Water - GE Water
- Municipal/ Industrial Food/Beverage Wastewater Treatment Facilities-Farmers
Team: IPBBusiness Model Canvas 4
- S. Alliance -Eng Consulting
Company
-Coopetition -Synthetic Genomics
-Joint Ventures
-ManufacturingIP
- Problem Solving- Education
-Energy Recovery From Waste
-Energy Efficient Contaminate Removal
-Less Sludge Production- Energy Savings
- People - R&D
- Self-service
-Direct Comm-Through Partners-Website
- Licensing (large scale)- Asset Sale (small scale)- Consulting
- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities
- Farmers
Team: BESBusiness Model Canvas 6
- S. Alliance Water Tech Company
-Coopetition
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste--Less Sludge Production-Energy Savings
- People - R&D
- Self-service- ContractedService- Direct/Indirect Sales
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing - System Sale- Consulting
- Wastewater Firm - Seimens - Veolia Water - GE Water
Decentralized WWTP- Food/Beverage-Farmers-Small Community
Team: BESBusiness Model Canvas 7
- S. Alliance Water Tech Company
-Coopetition
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste--Less Sludge Production-Energy Savings
- People - R&D
- Self-service- ContractedService- Direct/Indirect Sales
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing - System Sale- Consulting
-Wastewater Firm - Seimens - Veolia Water - GE Water
Decentralized WWTP- Food/Beverage-Farmers-Small Community
Team: BESBusiness Model Canvas 7
- S. Alliance Water Tech Company
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste--Less Sludge Production-Energy Savings
- People - R&D
- Self-service- ContractedService- Direct/Indirect Sales
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing - System Sale
-Wastewater Firm - Seimens - Veolia Water - GE Water
Decentralized WWTP- Food/Beverage-Farmers-Small Community
Team: BESFinal (HA!) Business Model Canvas
- S. Alliance Water Tech Company
-Joint Ventures-Manufacturing
-IP
- Problem Solving- Education
-Energy Recovery From Waste--Less Sludge Production-Energy Savings
- People - R&D
- Self-service- ContractedService- Direct/Indirect Sales
-Direct Comm-Through Partners-Website-Trade Conference
- Licensing
-Wastewater Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan