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Best Fans In America: Working to Change the Culture of Tailgating.
Kim Dude
Director of the Wellness Resource Center
University of Missouri
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Overview
• Mizzou campus
• Reali3es of preven3on • How and why we started our fan behavior efforts • Early challenges • Turning points • Examples of our efforts
• Lessons learned
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What is the culture of tailga3ng? • Strong tradi3on for decades
• Drinking • Decora3ng • Food • Games
• Alumni support-‐-‐donors
• Community support
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Problema3c Issues
• High risk drinking • Excessive liNering of beer and liquor boNles and cans • Rudeness to other fans • Thousands of fans with limited police
• Traffic issues very 3me consuming for law enforcement
• Crea3ng a family friendly environment
• Tailga3ng that lasted for many hours before game
• Tailga3ng con3nued during the game
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What Mizzou Implements • No alcohol allowed in or sold at the stadium expect in private boxes
• Security within the stadium watches for illegal behavior and people are arrested or escorted out
• Fans can text about behavior of other fans and police will come and deal with it
• Coach provides a message before the game about showing good sportsmanship
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Preven3on Facts • There is no silver bullet
• There is no one right answer or approach
• It is not the responsibility of one office
• It is not the responsibility of one person
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Fan Behavior Timeline
• Access to Alcohol Ac3on Team
• Fan Behavior Task Force • Role of video from colleague
• Building rela3onship with the Athle3c Department
• Looking at the issues very broadly • Safety
• Public rela3ons
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Who needs to be at the table?
• Athle3c Department
• Parking opera3ons • Alumni Rela3ons
• News Bureau • Greek Life • Wellness Resource Center
• Residen3al Life • Campus Police
• City Police • Student Ac3vi3es • Business Services • Campus Conduct
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Helpful Hints to Increase Readiness
• Be prepared—data, data, data • Be flexible • Be pa3ent • Be persistent • Be posi3ve
“…our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.” Dr. Mar3n Luther King
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Elements of a Successful Coali3on
• Everyone has input from beginning
• Everyone gets credit for their role
• Collabora3on not compe33on
• Clear lines of communica3ons
• Help them feel empowered
• ANempt to reach consensus
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Turning Points
• NCAA Choices Grant with Athle3c Director Support
• Closing down of problema3c areas
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Our Mission! • Create a posi3ve IDENTITY among MIZZOU FANS
• Promote a FUN and SAFE environment at the ZOU
• Model appropriate fan behavior for other schools
• Show the world what it means to be a Mizzou Tiger
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Fan Behavior
• We Are Mizzou…We Take Pride In Our Choices
• Alcohol
• LiNering
• Sportsmanship
• Fan behavior website • Mizzoutailga3ng.com
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Fan Behavior Timeline
• Tailga3ng survey • Social norming giveaways before games
• Social norming signs throughout tailga3ng area and in bathroom stalls
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Tailga3ng Tips • Recipes • Games
• Tradi3ons • Alcohol policies and laws • How to care for an intoxicated person • BAC charts • Recycling
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Informa3on for Out of Town Fans
• Hotels • Restaurants • Columbia Visitors Bureau
• Parking • Maps
• Schedules
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Game Day Informa3on
• Stadium rules
• Guest services • Game Day frequently asked ques3ons
• Events before kick off • Emergency numbers
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Successes in the first three years
• Changes in prac3ces • Sustainability
• Changes in policies • Closing of problema3c tailga3ng areas
• Turning certain areas into parking only with no tailga3ng
• Restricted hours in some parking lots
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Changes in Behavior During the 3 years of the Grant
• 47% decrease in the length of 3me students tailgate
• 11% decrease in the number who tailgate longer than 4 hours
• 18% increase in the number of fans who drink 4 or fewer drinks while tailga3ng
• 73% decrease in the number of student ejec3ons
• 59% decrease in non student ejec3ons
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Turning Points
• NCAA Grant ends
• Athle3c Department support con3nues
• Became a member of the SEC
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Expanded Beyond Tailgate Areas
• Local hotels • Local bars and restaurants • Campus offices
• Student events
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“Thank you for coming,” Mizzou fans were saying upon arrival. It con3nued aker the game in which Georgia overcame a sluggish start and took command of the contest on the way to a 42-‐20 victory.
Georgia Fan Loran Smith is a contribu>ng columnist for The Daily Ci>zen
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Perhaps this Missouri hospitality will become infec3ous. Maybe it can spread to other campuses and have all SEC schools doing what Missouri graciously does when it hosts an opponent. This seems to be the Missouri mantra. We could use more Missouri-‐style hospitality in the SEC.
In fact, throughout college football.
Loran Smith is a contribu>ng columnist for The Daily Ci>zen
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New Challenges
• Budget is significantly smaller so very few promo3onal items
• Director of Athle3cs and Chancellor both re3red • Fan behavior survey not con3nued • Hard to keep up the momentum
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Lessons Learned • Do not give up. It took several years of having a fan behavior task force before we accomplished much of anything.
• Using posi3ve messages through social norming works with all ages, not just college students.
• Work through a task force of representa3ves throughout campus because you cannot do it alone
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Lessons Learned
• Must have policy and enforcement. Educa3onal alone is not sufficient.
• Don’t be afraid to seek support from the top. Not much can be accomplished without top down support.
• Meet with the top administrators in the Athle3c Department to help them understand your desire to work together as a team.
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Kim Dude Director of the Wellness Resource Center
University of Missouri [email protected]
573-‐882-‐4634
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