Bethan Foster

SURVEY RESULTS AND ANALYSIS

From this question I can see that people do not read local magazines as often as I would have hoped. Because of this, I would like to slightly change the conventions of local magazines so my magazine will appeal to a larger target audience. I wouldn’t want to just have my appeal to just a niche audience. I will add a glamorous feel to my fashion magazine(and other projects) to make it look more international, yet still incorporate pieces from my local area.

I can see from this question that the majority of people do think magazines are important for the local area. I agree with this assessment as I think it generates revenue for local media businesses and informs people of what is happening in the community. Because of this, I would like to incorporate articles about local events and link those with local fashion in order to keep the target audience interested.

From this question I can generate that 100% of people who answered my survey only sometimes take notice of billboards in their area. Because of this, I would really like to make my billboard stand out and attract attention by defying some normal billboard conventions. I will do more research into billboard conventions and see what I could possibly change to make mine more interesting and eye-catching. I will also think of the location of the billboard and where it would generate the most attention. City center's and busy towns are probably best for this.

For this question I wanted to find out people thought it would be that magazines have web pages. I can see that the majority of people only think it is Slightly Important, however most magazine companies do have websites with additional articles and interactivity. This is a convention I would not like to break as technology is very important and perhaps people would find the magazine more accessible if it was online.

The answers to this question, helped solidify the age of my target audience. The majority of the people that took my survey were between the ages of 16-20. However, I would not like to just keep my magazine, website and billboard segregated to just this group of people. I would also branch into the 21-25 and 26-30 age categories. I think by doing this, my magazine will have a larger audience but will still appeal to all of the people that will buy it.

Once again, this question assisted with making my target audience clear. My magazine would be female orientated but again, I would not like to segregate my projects to this gender only. I will incorporate the use of male models also and have articles and local male fashion. This is not a convention which is often popular as most popular magazines focus on one gender only, however I would really like to break this usual convention.

For this question, I wanted to determine what I should focus on mainly on for my webpage. From this I can see that my main concern should be ease of use and navigation. I will make sure my website page isn’t difficult to use and is clearly presented. This will help people who are in a hurry and will encourage people to come back and use the site again, therefore I will not lose any audience.