Online Matrimony

By,

Nisha Sultana

Someone said “marriages are made in heaven”.

If that’s true then INTERNET is the new heaven.

Introduction

• Organized web based Matrimonial/Marriage service.• Spread across the globe with the help of

internet. • Specially popular in India and among Indians

settled overseas.• 13th most popular activity on the Internet

among 12 million urban users in India.

• Various sites provide the online matrimonial services.• The leading ones are shaadi.com, jeevansathi.com, bharat -

matrimony.com.• Matrimonial sites register users, after which they are able to

upload their profile onto a searchable database maintained by the website.

• 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.

User’s Goal

• To meet compatible people Caste preferencesAppearance based preferencesIncome/job preferencesHabits/hobbies• Have their information kept private• To get reliable information• Time saving and efficient

Some popular matrimonial websites:

• Bharat matrimony : www.bharatmatrimony.com• Jeevansathi matrimony : www.jeevansathi.com• Shaadi matrimony : www.shaadi.com• Nikah matimony : www.nikah.com

• BHARAT MATRIMONY was the first company to provide online matrimonial services to indians.

• Mr. Murugavel Janakiraman founder & CEO of bharatmatrimony.com .

• Started in the year 1997.• It was the first to offer features -Verified Profiles, Assured

Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space.

• First matrimonial site to receive the coveted ISO 9000:2001 Certification.

• Entered the Limca Book of Records.

• Largest online arranged marriage site.• With 15 million (1.5 crore) members registered with

profile.• It has major share in south Indian market.• It is backed by the Yahoo! Corporation, so score in terms of

reliabliablity is well established.• Featured in the Limca Book of Records for the record

number of documented marriages online.• One distinct feature of Bharat Matrimony is that,they have

there own centres and contact points across 100 cities in Indian and offices in other countries all over the world.

Bharat matrimony is leading because…

• It has 15 regional portals for members of different religions.• Connects with the youth.• Very User-friendly and interesting interface.• They offer a service of free doorstep payment

collection. • They offer free counselling sessions to their

customers before marriage and also help them organize their wedding.

BUSINESS MODEL

• Bharat Matrimony offers a choice of 15 regional websites.• Provides a choice to search brides and grooms by

religion, mother tongue and education.• Most players to opt for clicks-and-bricks hybrid

business models.• More comprehensive services in the not-too-far-off

future.

The Past Picture• Match making process of Indian system is complex & based

on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc.

• Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer.

• In the last decade the print matrimonial gained an upper hand.• Word of mouth and newspapers were the prime sources for the

exchange of information.

The Changed Phase

• It’s self-operative and easy task.• Its providing a global reach to the bride/groom seeking

partners.• With the internet boom in India, the picture of a

marriage broker with a huge diary with tucked-in photographs is slowly phasing out.

• Virtual meetings are possible.• The pinching rejection concept is fading out.

Target Audience

• Parents looking for a match for their children.• Youth looking forward to marriage in the near future.• 90% in the age group 21-35.• 70% from India and 30% are NRI.• Religion Matrimonial. • Exclusive Matrimonial Sites.

PRICING PLACES

PROMOTION PRODUCT

MARKETING MIX

Website Analysis

INFORMATION ANDNAVIGATION

Navigation is clear, links

are repetitive,

information is planned

well, there is

information overload, a

lot to choose from

INTERFACE

Complicated structure,

hierarchy is not very

clear.

• Font – Helvetica

• Color scheme- yellow,

green, red, cyan, blue,

pink. (Interesting to look

at)

Some other services :

Thank you..!!