Billboard Deconstructions

Bethan Foster

This billboard doesn’t advertise your average fashion magazine. It has a slightly dark vibe to it, with the forest detail in the background and the

women dressed in a girly, young style dress and trainers. Her hair is unkempt and her make up is simple. The images really depict a sense of childhood and naivety. The website is in a simple font at the bottom with the main focus on the company name ‘SIMPLE’ at the top. There are two images used, and this

will be something I will consider doing on my billboard, perhaps using a man and woman.

This billboard uses two images, one of a man and one of a woman, both with different backgrounds. This signifies the

versatility within the company and the differences they cater for. There is a very stereotypical glamour feel to this billboard. I do like the woman’s make up however, this kind of overused design and representation of models is not something I want to create. I want my models to be more alternative looking. However, I will

take from the woman’s make up.

This billboard is unusual as the only wording on it is the company name. There isn’t a website address or product list. The images used are also unusual as one of the models heads

has been purposefully cut off to hide her face. The models are both wearing the same outfit, making me think that this

billboard is not advertising as particular product, it is advertising the company as a whole. Also, the lack of

information shows that the company is large enough not to overload people with what might be seen as vital

information.