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Vishnuvartan Jay Siva2180067
BIS
Zara
(Zara History)
Spanish clothing and accessories retailer based in Arteixo, Galicia. 1974
Attributes
Revenue: 14.8 billion USD (Zara)
Brand Value As of May 2015$9.4 Billion USD (Zara)
Total control of supply production
Clothing that is affordable = Fast Fashion
Do not spent heavily on advertising
Obtaining the fabrics after the design and development.
Future ‘Magic mirror’, Inditex
developers are working on self-service tills that remove security tags without the need for shop assistants. (Calderwood, 2014)
(n.d.). Retrieved January 26, 2016, from Worldversus.com: http://worldversus.com/img/zara.jpg
(n.d.). Retrieved January 26, 2016, from Inditex: http://www.inditex.com/en/brands/zara Calderwood, I. (2014, November 2). Spains fashion giant Zara reveals what the future
of shopping has in store. Retrieved February 2, 2016, from http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-zara-reveals-what-the-future-of-shopping-has-in-store/: http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-zara-reveals-what-the-future-of-shopping-has-in-store/
Chaniago, A. B. (2015, June 8). Retrieved January 28, 2016, from Healyconsultants: http://www.healyconsultants.com/blog/zero-zara-secret-fast-fashion/
Zara. (n.d.). Retrieved February 2, 2016, from Forbes: http://www.forbes.com/companies/zara/
Mo, Z. (2015). nternationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara. nternationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara, 217-236.
Zara History. (n.d.). Retrieved February 2, 2016, from Inditex: http://www.inditex.com/our_group/our_history
Bibliography